Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/16676158/

Work experience

Директор з маркетингу

from 06.2007 to 03.2026 (18 years 10 months)
L`Oréal, Київ (Хімічна промисловість, фармацевтика)

Ongoing
Marketing Director Yves Saint Laurent, Prada, Armani, Valentino, Lancome, Kiehl`s
Kyiv, Ukraine
-Full strategic ownership of luxury portfolio (Yves Saint Laurent, Prada,
Armani, Valentino, Lancôme, Kiehl’s).
-Defining portfolio strategy to drive profitability and market share in a
complex, high‑pressure market environment.
-Leading 360° launch and activation strategies, including media,
advocacy and retail execution.
-Managing marketing budgets and performance tracking.
-Leading and developed a team of 8; close collaboration with sales,
retail design, consumer engagement and field teams.

June 2022-April 2025
Assisant Vice President USA and China, Keràstase
Paris, France
-Led development of luxury haircare business across USA and China,
two of the most complex global markets.
-Coordinated and executed 360° launch strategies in close collaboration
with local teams and key platforms (Sephora, Amazon, Tmall, Douyin).
-Adapted global brand strategy to local consumer insights, retail
ecosystems and media landscapes.
-Acted as strategic interface between global HQ and local markets.

January 2020 - June 2022
Garnier USA Category Leader
Paris, France and New York, USA
-Owned category strategy and innovation roadmap for Garnier Fructis
on the US market.
-Led end‑to‑end development of new products (concept, formula,
packaging, claims, media).
-Conducted deep market and consumer analysis to identify growth
opportunities.
-Managed a team of 2 and collaborated closely with R&D, media
agencies.

November 2013 – January 2020
Global Product Manager Garnier / L`Oréal Professionnel
Paris, France
-Led global innovation projects across haircare, skincare and hygiene
categories.
-Responsible for concept creation, product development, packaging
and global media campaigns.
-Worked with multiple international markets to ensure relevance and
scalability.

January 2008 – November 2013
Kyiv, Ukraine
Three various positions at L`Orèal Professionnel Operational Marketing, from Junior to Group Product Manager

June 2007 – January 2008
Sales Representative, L`Orèal Ukraine
Simferopol, Ukraine

Education

Таврійський Національний Університет імені В.І. Вернадського

Міжнародний бізнес, Сімферополь
Higher, from 2002 to 2007 (5 years)

Additional education and certificates

No additional education or certificates.

Knowledge and skills

• Управління командою
• Стратегічний маркетинг
• Бренд-менеджмент

Language proficiencies

• Ukrainian — fluent
• English — fluent
• French — fluent

Additional information

З 2022 року є засновником та керуючим БО Spilka Paris - колективу, спрямованого на просування українських наративів у світі через мову мистецтва. Головна мета - популяризація українського мистецтва та збір дотацій для захисників та митців в Україні.