Ян

Yan Susment
SEO SPECIALIST / OUTREACH LINK BUILDER
[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | LinkedIn | Zaporizhya

SUMMARY
SEO Specialist with 1 year of experience in digital marketing and 1.5 years of experience in outreach link building. Skilled in
keyword research, on-page/off-page optimization, link building, technical audits, and outreach negotiations. Experienced in
training and managing link builders and setting/reviewing their tasks. Proven track record of driving organic growth and
improving search visibility across iGaming, Tech, IT startups, Construction, and E-commerce niches.

EXPERIENCE
SEO Specialist — 9 months
Remote | 01.2025 – Present
Managing SEO direction for over 9 months: responsible for the full cycle of website optimization from content strategy to
technical audits and link building. Successfully leading several local and product-based projects, ensuring consistent growth in
organic traffic and improved search visibility.
● Created content briefs and developed SEO-focused content strategies.
● Conducted keyword research, identified article ideas, and expanded semantic cores.
● Built and managed high-quality backlink profiles.
● Performed technical and competitor SEO audits, providing actionable recommendations.
● Executed On-Page and Off-Page optimization (metadata, internal linking, content structure, external ranking factors).
● Managed multiple successful projects aimed at achieving client business goals.
Stack: Ahrefs | Google Search Console | Google Analytics | Screaming Frog SEO | ChatGPT | WordPress | Webflow | Shopify

Outreach Link Builder — 1.5 years
Remote
Worked as an outreach link builder for 1.5 years, acquiring high-quality backlinks across iGaming, Tech, IT startups,
Construction, and E-commerce niches. Later took on a mentoring role, onboarding and supervising new link builders.
● Negotiated placement terms, pricing, and discounts directly with website owners and webmasters.
● Built and maintained relationships with a network of publishers for ongoing link placements.
● Trained new link builders, onboarding them to outreach processes and negotiation tactics.
● Set clear tasks (ТЗ) for link builders and tracked their progress.
● Reviewed and quality-checked completed work before delivery to ensure link quality and relevance.
● Sourced and vetted link placement opportunities across iGaming, Tech, IT startups, Construction, and E-commerce
websites.
Niches: iGaming | Tech | IT Startups | Construction | E-commerce

SKILLS
SEO: Ahrefs | Google Search Console | Google Analytics | Screaming Frog SEO | Keyword research | Content briefs for writers |
WordPress | Webflow | HTML | CSS | JS
Link Building & Outreach: Outreach negotiation | Placement terms & pricing negotiation | Team training & mentoring | Task
setting (ТЗ) | Quality control / work review

LANGUAGES
English — B1 | Ukrainian — Native