Олександр

Curriculum Vitae

Name:
Pravylov Oleksandr Mykolayovych

Address:
8-A Vyshnyakivska str., ap.40,
02140, Kyiv, Ukraine

Phone number:
[open contact info](look above in the "contact info" section)

E-mail:
[open contact info](look above in the "contact info" section)

Profile:
Nationality - Ukraine
Place of birth - Kyiv
Date of birth - August 11th 1986
Marital status - single

Education:
National University of Life and Environmental Sciences of Ukraine, 2004-2009. Bachelor, Plant Protection Department, honor degree.
Tokyo University of Agriculture, 2005-2008. Bachelor, Bio-business Management and Information Department.
Tokyo University of Agriculture, 2008-2010. Master, Bio-business Management and Information Department.
Tokyo University of Agriculture, 2010-2012. PhD, Bio-business Environment Department (incomplete).
Working experience:
Period of work:
Position:

Bourgault Industries
March 2021- present
Business Development Manager EU
Main responsibilities:

Responsible for developing dealership netork for Bourgault Industries in EU, particularly Eastern Europe countries (Poland, Latvia, Estonia, Slovakia)
Promotion and sales of Bourgault FMS seeding systmes in AOR
Fulfilling KPIs 1 million $ annual sales
Cooperation, communication, trainings for Bourgault Industries official dealers in EU
Organisation of Demo trials and active participation in exhibitions
Commercial Offers, Agreements with Dealers on Payment Terms and Conditions
Presentations preparation
Coordination of delivery and assembly of machines

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Position:
Soufflet Agro Ukraine (distributor of CPP, seeds, fertilizers, grain trader)
Mar 2020 – Jan 2021
Marketing Manager

Development of own brands portfolio (Soufflet Seeds, Guardteq (CPP), Adteq (adjuvants), Ferteq (micronutrients))
Ensure plan execution for Soufflet Brands portfolios
Increase company awareness and brand awareness on the market
Development and implementation of strategy for Soufflet Brands
Expansion of portfolio for own brands
Customer analysis and customer segmentation
Execution of marketing projects and allocation of marketing budget
Preparation and launch of motivation programs for sales team
Marketing data analysis
Coordination of marketing team (product managers, Farmi manager, Data analyst)
Farmi promotion (corporate mobile app)

FMC Ukraine
November 2017- Mar 2020
Marketing Manager

Full responsibility for preparing and executing country marketing strategy in short and long-term perspective
Organization of well-functioning marketing department in UA
Execution of marketing projects and allocation of marketing budget
Preparation and execution of brand/product strategy in short and long-term
Successful merge of two portfolios within FMC UA organization: FMC/Cheminova legacy and NAP legacy
Adaptation and adjustment of commercial terms
Negotiations with distributors (sales conditions, volumes, pricing)
Coordinate work of Marketing Communication and Insecticide Product Manager
Effectively cooperate with Country Manager, regional Marketing Manager and Portfolio Managers. Cooperate with R&D team with pre-launch/launch activities
Provide strong product content and approve marketing content prepared by marketing communication person
Deliver country marketing output on monthly basis
Active participation in country Crop Team groups
Set product positioning in joint portfolio, segmentation by crop.
Deliver each product value and value of crop protection technology crop-by-crop
Determine market demand and coordinate launches of new products accordingly
Monitor competitors’ activities (customer and/or distribution programs, events, new products)
Help CM to create price strategy for respective portfolio following internal guidance and market understanding

DuPont Ukraine
April 2014 – November 2017
Product manager field crops (cereals, corn, sugar beet)

Launch of new products and new formulations
Support of existing product portfolio
5-year planning (sales volumes and value)
RBT fungicide team – portfolio management
Demo trials planning
Product positioning
Demand creation
Marketing activities: catalogue, brochures, leaflets, articles in magazines, D-code requests, presentations preparation, product labels
Technical and business support of local team
Internal trainings
Distributor and agro holding trainings
Presentations at regional seminars
Leading field days
Six Sigma

BASF Ukraine
October 2013 to Jan 2014
Marketing crop manager (oilseed rape, sunflower)

Commercial marketing of plant protection chemicals on sunflower and oilseed rape
Promotion of BASF herbicides and fungicides for sunflower and oilseed rape
Creation of plant protection portfolio (oilseed rape, sunflower)
Launch of new products
Marketing support of existing products
Internal trainings and presentations
Marketing materials: brochures, leaflets, articles

Zeppelin Ukraine (agricultural machinery department)
February 2012 to July 2013
Sales Representative

Sales of agricultural machinery
Negotiations with customers and machinery producers
Launching of agricultural machinery
Promotion of Bourgault, Claas, Gregoire Besson, Berthoud
Technical support for customers
Planning and orders of stock inventory
Creation of contracts in CRM
Certification of agricultural machinery
Co-operation with leasing companies
Organization of exhibitions and machinery demonstrations
Participation in seminars and conferences

Bourgault Industries office in Kiev (manufacturer of AG machinery, Canada) September 2011 to February 2012
Product Manager
Main responsibilities:
Promotion of Bourgault products
Negotiations with customers
Technical support
Launching of air seeders
Arrangement and participation in seminars and conferences
Skills:
Languages: Russian – Native, Ukrainian – Native, English – Fluent, Japanese – Conversational. Advanced PC user. Driving experience 13 years
Personal features:
Confidence to make decisions and take initiative, work experience in foreign (international) companies, experience and work with existing and potential customers, ability to allocate tasks by priority, mobility (willingness to travel), self-organization, discipline, confidence in the teamwork and independent work, adequate reaction on criticism, constant striving for self-development
References:
Available on request