Denys

DENYS KORETSKIY
E-commerce & Amazon Marketplace Specialist
Toronto, ON | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)

PROFESSIONAL SUMMARY
E-commerce Specialist with 7+ years of experience in Amazon marketplace management, multi-channel retail operations, and data-driven growth strategy. Delivered $10M+ in annual revenue on a Pan-EU Amazon expansion, managing 111 PPC campaigns with €200K+ quarterly ad spend at 19–21% ACoS and 4.6–5.2 ROAS. Deep expertise in cross-border logistics (Pan-EU, EFN, CEP), AI-optimized listing systems aligned with Amazon’s Cosmo and Rufus algorithms, and multi-channel advertising across Amazon, Google Ads, and Meta (Facebook & Instagram).
KEY ACHIEVEMENTS
• Generated $10,000,000+ in annual revenue on Amazon Seller Central through Pan-EU marketplace expansion, PPC scaling, and data-driven listing optimization.
• Managed 111 active PPC campaigns (SP/SB/SD) across 7 EU countries — 34M+ impressions, 327K+ clicks, 85K+ purchases at 19–21% ACoS and up to 5.2 ROAS.
• Reduced logistics costs by 10% through improved FBA inventory management, raising inventory score from 450 to 550 and minimizing storage fees.
• Launched multi-channel campaigns across Google Ads and Meta (Facebook & Instagram), driving external traffic growth and a 15% increase in website conversions.
CORE COMPETENCIES
Amazon Marketplace Strategy & Pan-EU/NA Expansion | Cross-Border Logistics (Pan-EU, EFN, CEP) | AI-Optimized Listings (Cosmo & Rufus) | PPC Campaign Management (SP/SB/SD) | Google Ads & Meta Advertising | Helium 10 & Competitive Research | FBA Operations & Inventory Management | SEO & Conversion Optimization | A+ Content & Storefront Design | Data Analysis & Performance Reporting
TECHNICAL TOOLS & PLATFORMS
• Amazon Seller Central: FBA, A+ Content, Keyword Optimization, PPC (SP/SB/SD), Brand Analytics, Pan-EU / EFN / CEP cross-border programs
• Amazon AI Systems: Cosmo, Rufus — AI-driven listing frameworks, buyer-intent optimization, search relevance structuring
• Advertising Platforms: Amazon Ads, Google Ads (Search & Shopping), Meta Ads Manager (Facebook & Instagram)
• Research & Analytics: Helium 10, Jungle Scout, Google Analytics, Google Keyword Planner, Hotjar
• Software & Tools: Microsoft Excel (Advanced), Google Workspace, Canva, Notion, DaVinci Resolve
WORK EXPERIENCE
Amazon Marketplace Manager — ORRO Brand ExpansionMar 2026 – Aug 2026
PPE Supply Canada • Toronto, Ontario
• Drove Pan-EU Amazon expansion generating $10M+ in annual revenue across UK, DE, FR, IT, ES, SE, and IE marketplaces, with peak sales exceeding €1M per day during high-demand season.
• Built and managed 111 PPC campaigns (Sponsored Products, Brands, Display) with €200K+ quarterly ad spend, delivering 19–21% ACoS, 4.6–5.2 ROAS, 34M+ impressions, and 85K+ attributed purchases.
• Executed cross-border fulfillment strategy using Pan-EU, European Fulfilment Network (EFN), and Central Europe Program (CEP), optimizing inventory placement and delivery speed across 7 countries.
• Developed AI-ready listing systems — titles, bullets, A+ content, storefronts — optimized for Amazon’s Cosmo and Rufus algorithms, localized across 6 languages.
• Ran continuous search-term harvesting, bid management, and negative keyword optimization across marketplaces, coordinating listings, inventory, and launch execution with design and operations teams.
E-commerce SpecialistJan 2024 – Oct 2025
DenyDan • Toronto, Ontario
• Drove $200K+ in annual revenue managing a consumer electronics portfolio on Amazon Seller Central with full lifecycle ownership.
• Increased sales by 25% through SEO-driven keyword strategy, conversion-focused listing content, and data-backed visual optimization.
• Launched Google Ads and Meta (Facebook & Instagram) campaigns to drive external traffic to Amazon listings and the brand website, strengthening multi-channel visibility.
• Designed and A/B tested product images, infographics, and promotional banners, achieving an 18% uplift in conversion rate on Amazon search.
• Streamlined FBA logistics and supplier coordination, reducing delivery times by 30%; improved FBA inventory score from 450 to 550, cutting storage fees.
Operations & Data Optimization SpecialistJan 2022 – Jan 2024
Quantum Lifecycle Partners • Toronto, Ontario
• Optimized e-commerce logistics workflows, improving task throughput by 15% and enabling faster fulfillment coordination across teams.
• Analyzed fulfillment workflows and customer journey data, reducing order processing time by 50% and improving customer retention by 15%.
• Built a data monitoring system for order fulfillment and supply chain metrics, reducing administrative time by 20% and improving reporting accuracy.
IT & Digital Marketing CoordinatorDec 2020 – Jan 2022
Income Group • Wroclaw, Poland
• Launched HTML email campaigns and automated marketing workflows, achieving a 30% engagement increase and improving funnel performance.
• Analyzed traffic, conversion, and UX data to guide on-page optimizations, raising online conversion rate by 15%.
• Streamlined digital product-data synchronization between IT, marketing, and procurement, cutting manual updates by 25%.
E-commerce Operations & Sales ManagerApr 2017 – Nov 2020
Interdigital.com • Wrocław, Poland
• Managed B2B/B2C e-commerce operations achieving $100K+ in annual revenue with consistent year-over-year growth.
• Implemented inventory management software and data-driven order workflows, reducing processing errors by 30% and fulfillment time by 25%.
• Supervised and coached a 6-person sales team, increasing conversion rates by 20% through sales analytics and targeted product training.
EDUCATION
Financial Management and MarketingOct 2017 – Jul 2020
University of Economics, Wroclaw, Poland
CERTIFICATIONS
Apple Certified Technician | CompTIA A+ | Dell Certified Technician | Google IT Support Professional | E-commerce Specialist Certificate | Professional Photography Certificate
LANGUAGES
English (Fluent) | Ukrainian (Native) | Polish (Fluent) | German (Conversational) | Russian (Fluent)