Contact information

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Work experience

Fractional CMO

from 06.2025 to now (1 year 2 months)
Independent consultant, Дистанційно (IT)

Providing strategic marketing leadership to technology, financial services, and other companies on a fractional basis. Specializing in building marketing infrastructure, developing go-to-market strategies, and creating investor-facing materials for growth-stage companies.
Go-to-Market Strategy
B2B/B2C Enterprise Marketing
Financial Services Marketing
Content & Thought Leadership
SEO & Digital Acquisition & CR and funnel optimization
SMM & PR
Investor Communications
Team Building & Leadership
Product Marketing & Positioning
Market Research & Analysis

Chief Marketing Officer

from 02.2024 to 06.2025 (1 year 5 months)
NDA, Дистанційно (Фінанси, банки, страхування)

- Developed and implemented a comprehensive marketing strategy from
scratch across all communication channels
- Built a marketing team from scratch
- Identified, managed, and coordinated contractors and external service providers
- Led the development and launch of a new company website (content, structure, contractor selection)
- Increased website traffic from 50 to 7,000 users in just a few months (+13,900% growth)
- Contributed to a 40% revenue increase over the year (vs. planned 15%), achieved without paid promotion
- Organized and managed video production and content creation
- Developed marketing materials for the company

Marketing Lead

from 06.2023 to 10.2023 (5 months)
Heartpace, Дистанційно (IT)

- Market and competitors research
- Created landing pages, articles for the blog and HelpCenter, video scripts
- Managed all social media platforms, SMM
- SEO (on-page)

Product marketing lead

from 08.2022 to 02.2023 (7 months)
NDA, Дистанційно (IT)

- Developed and managed content for the company, UX writing: landing pages, articles for the blog, press releases, and video scripts
- Implemented go-to-market strategies to ensure a successful launch of products
- Conducted market research
- Reviewing and editing content provided by internal sources
- SEO (on/off-page)
- Content distribution and guest posting
- Email marketing campaigns
- Influencer and partnership outreach
- Worked with reviews on Capterra, G2

Marketing Executive

from 05.2022 to 08.2022 (4 months)
Finsimco, Дистанційно (IT)

- Created marketing strategy, conducted market research, and competitive analysis to identify customer needs, preferences, trends, strengths, and weaknesses
- Developed product positioning and messaging
- Developed website content from scratch, resulting in an increase in organic traffic by 45% and an increase in user engagement by 30%
- Created marketing collateral
- SEO analysis

Head of content

from 12.2021 to 08.2022 (9 months)
NDA, Дистанційно (IT)

- Content creation and editing, UX writing: tech writing style guides, user documentation, case studies, and articles for the blog
- Creating landing pages, long-reads, brochures, white papers, marketing materials, pitch decks, and presentations
- Reviewing and editing content provided by internal sources
- Developing and maintaining product-related technical documentation
- SEO (on-page)
- Go-to-market strategy creation
- PPC
- Increased organic website traffic by 80% and SEO results by 40%

Product marketing manager

from 12.2020 to 12.2021 (1 year)
NDA, Ukr, Харків (IT)

- Creating content for websites with infographics, social media platforms, ad campaigns, case studies, and articles for the blog
- Creating landing pages (HTML, CSS), long-reads, brochures, white papers, marketing materials, pitch decks, and presentations
- Website prototype development
Business metrics:
- Inbound-ліди стали ≈ 55-60% від загального пайплайну
- ARR +40%
Marketing / Product Marketing metrics:
- Organic traffic +80% YoY
- CR сайт -> лід 2-2,5%

Product marketing manager

from 08.2019 to 09.2020 (1 year 2 months)
NDA, Харків (IT)

- Developed website content from scratch
- Creating valuable content across multiple social media platforms, SMM
- Writing case studies and articles for the blog
- Research and contact potential clients to offer services
- Website development, coordination, and interaction with the team (developers)
- Attending sales meetings, industry trade shows, and training seminars to gather information, promote products, expand the network of contacts, and increase knowledge

Marketing manager

from 11.2017 to 03.2019 (1 year 5 months)
NDA, USA, Дистанційно (IT)

- Managed lead-generation campaigns and research of potential clients, clients’ segmentation
- Signing and management of contracts with customers, control by calculation, completeness, and timeliness of payments for the contract; managing legal relationships
- Providing demos, consultations, and training with new and current customers, client support, processing requests, and preparing answers
- Email marketing
- Assistance in site development, coordination, and interaction with the team (developers, QA, designers)
- Administrative and organizational work.

Education

Інститут Банківської справи НБУ

Банківська справа, Харків
Higher, from 2006 to 2012 (6 years)

Магістр банківської справи

Additional education and certificates

Google Ads

3 months

Product marketing

3 months

Knowledge and skills

• Управління командою
• Performance marketing
• Strategic marketing
• Development of a marketing strategy
• Content marketing
• SEO
• Product marketing
• SMM
• Розробка SMM-стратегії
• PR management
• Digital-маркетинг
• Управління репутацією бренду
• Антикризове управління
• Affiliate Marketing
• Проведення стратегічних сесій

Language proficiencies

• English — advanced
• Ukrainian — fluent