Юрій

Yurii Kutsenko
C-level manager, Business Lead
Date of birth 6 May 1985 (age 40)
City: L’viv, Ukraine
Phone: [open contact info](look above in the "contact info" section)
E-mail: [open contact info](look above in the "contact info" section)

Summary:
I have over 10 years of experience in building businesses and establishing
effective internal and external processes. My approach is based on
structure, clarity, and control.
Having worked in various international companies and holding an MBA
degree, I understand which processes are needed at different stages of a company’s development - and which
ones, on the contrary, can be harmful.
When making decisions, I dive deep into the core of the issue and evaluate long-term alternatives, taking into
account the company’s strategic priorities. When time is limited, I aim to make the most risk-conscious decision
for the situation at hand.
I always strive to identify and eliminate the root cause of a problem, rather than simply applying a quick fix.

Experience
Chief Operating Officer
from 02.2024 (11 month)
MBIT REACH-UA Service (Kyiv, Ukraine), https://www.reach-ua.com
Responsibilities:
- Developing and executing the company’s market entry and business development strategy in the chemical
compliance sector
- Managing relationships and negotiations with international manufacturers, Ukrainian importers, and
government institutions
- Leading consulting projects on Ukraine REACH, CLP, and Only Representative (OR) services
- Coordinating legal, technical, and scientific experts involved in client compliance solutions
- Building partnerships, defining commercial offers, and overseeing marketing and client acquisition

Achievements:
- Launched a new consulting business vertical focused on Ukraine REACH & CLP compliance
- Built a full-cycle service pipeline, including OR representation, pre-registration, CLP notifications, and SDS
support
- Secured strategic partnerships and signed recurring contracts with global clients (EU) and Ukrainian
importers (e.g., EverZinc, Fuchs Ukraine, Polystylex, B/S/H)
- Developed scalable commercial and sales model (from lead generation to service delivery) and secured
speaking engagements at industry events such as ChemAcademy (Berlin)
- Established trusted cooperation with the Ministry of Economy and former Ministry of Environment, and
created practical workflows and templates for client submissions

Chief Operating Officer
from 11.2023 (2+ year)
MBIT Consultants (Kyiv, Ukraine), https://www.mbit-consultants.com

Responsibilities:
- Developing strategic product and business growth plans
- Marketing: strategy, execution, and team organization
- Acquiring new clients and leading negotiations
- Coordinating and managing the development team
- Participating in HR decision-making

Achievements:
- Develop the Business idea of the future solution.
- We develop new OCR AI product for Intelligent document processing (IDP) called M-BOT from the scratch.
- Found the key client – Creatio and moderate all the negotiations (The contract was signed).
- Develop and execute the Marketing strategy for launching the product on the Market
Chief Operating Officer, Co-founder
from 01.2017 to 03.2025 (8+ years)
Moonhauzen Animation Studio (L’viv, Ukraine), www.moonhauzen.com

Responsibilities:
- Management of the company's operational, financial, legal, and commercial activities.
- Participation in the planning of the company's strategic goals and development of an effective strategy for
their achievement, considering the priority of development directions.
- Analysis, calculation, planning of economic indicators, and optimization of the company's activities to achieve
them.
- Budget planning, fulfillment, and control, cost minimization.
- Implementation, customization, and regulation of the necessary business processes.
- Participation in the planning and implementation of the marketing strategy.

Achievements:
- Annual growth of business income (from 2018 to 2021) was +50%. The growth in 2021/2020 was x2.
- Development and successful implementation of an anti-crisis strategy in 2017. The company was brought out
of debt.
- Development and implementation of an adaptive system of salaries and bonuses. Development of an open
system of employee motivation.
- Registration of an LLC by the business needs, establishment of a cooperation system with contractors.
- Total operational and financial management of the business. Interaction with accounting and other structures.
- Full legal business management (external and internal). Organization, registration, and support of all
processes. Development and implementation of standards and principles of work.
- Continuous analysis of existing internal processes, search for areas of optimization/development with their
further integration into business processes.
- Development and implementation of an intuitive system for calculating profitability at the project entry and
exit, displaying bonuses/penalties for all participants.
- Pipeline optimization of the project management. Implementation of digital tools for operational work with
projects and contractors.
- Concluded contracts with major Ukrainian clients: Fedoriv Agency, Samsung Ukraine, Nova Poshta,
Oschadbank, Foxtrot.

National Manager
from 01.2016 to 10.2016 (10 months)
iCotton Ukraine (CottonClub Ukraine), FMCG

Responsibilities:
- Sales management in Ukraine (Distribution channel, key local networks, wholesale, pharmaceutical sector).
- Development of an effective strategy for the growth and promotion of the Trademarks in the Ukrainian market.
- System analytics, reporting, and KPI planning.
- Personal interaction and effective negotiations with key customers, networks, and distributors.

Achievements:
- It developed and implemented an effective strategy for the growth of Trademarks (TM) in Ukraine.
- Sales growth of TM for 9 months - 70%.

Regional manager
from 08.2014 to 01.2016 (1 year 5 months)
iCotton Ukraine (CottonClub Ukraine), FMCG

Responsibilities:
- Sales management in the Western region of Ukraine (Distributors, Key Local Networks, wholesale, retail,
pharmaceutical sector).
- Development of an effective growth strategy for the Region.
- Organization and staff management of the regional office (number of employees: 9 people - direct reporting,
35 people - outsourcing).

Achievements:
- Growth of primary and secondary average monthly sales in the Western Region by more than two times
during one year of work.
- Development of a project for the company's reporting system optimization.
 Regional Commercial Director
from 12.2008 to 05.2014 (5 years 5 months)
LLC "Naturprodukt -Vega" (Pharmaceutical company).
- Management of regional commercial representative office and sales in the Western region of Ukraine (FMCG
and Pharmaceutical market).
Medical Representative
from 09.2008 to 12.2008 (3 months)
LLC "Naturprodukt -Vega" (Pharmaceutical company).

Pharmacist
from 07.2005 to 05.2008 (2 years 10 months)
PE "Pharm-Service", L’viv (Pharmacy)

Education
Higher Education
from 02.2012 to 03.2014
МВА. RANEPA (IBA) "Entrepreneurship and Company Management", Diploma with honors.
Strategic Management Training (Celle, Germany) at the Deutsche Management Akademie Niedersachsen
(German Academy of Management of Lower Saxony) as part of the MBA program.
Higher Education
from 09.2007 to 05.2009
Branch of the European University, Faculty of Economics and Management, Management of Foreign
Economic Activity, Specialization - Manager-economist, L’viv.
Higher Education
from 09.2002 to 06.2007
Danylo Halytsky L’viv National Medical University, Faculty of Pharmacy, General Pharmacist, diploma with
honors, L’viv.

Additional Information
Personal qualities:
- Strong analytical skills and structural thinking (tables and diagrams are better than text descriptions).
- Highly organized with a good understanding of business processes.
- I always strive to identify and eliminate the root cause of the problem, rather than to make a "patch".
- To make a decision, I am trying to delve into the essence of the issue as deeply as possible and examine
alternatives in the long term, considering the company's strategic priorities, if time allows. If there is no time, I
make decisions with the lowest risks in a given situation.
- Systematic approach to process organization and management.
- Experience of working with large international foreign companies and clients.
- Building constructive and effective relationships with partners, contractors, colleagues, and other stakeholders.
- Responsible, communicative, and diplomatic.
- English - Upper-Intermediate

Hobbies & Interests
I enjoy staying active through sports, especially cycling and swimming. Together with my beloved wife, I’m raising
two wonderful daughters (ages 9 and 12). I also love road trips and discovering new places while traveling by car.