Олег

OLEG SAMOILOW
Chief Marketing Officer
 [open contact info](look above in the "contact info" section) q https://t.me/int10  Kyiv, Ukraine C 05.08.1989

EXPERIENCE SUMMARY
CMO 14 years of experience from copywriter to CMO

NDA
01/2023 - Present United Kingdom
Finance
LANGUAGES
• (2 years 8 months) English
• Managed a team of 9 (content, SEO, performance marketing, SMM, partner Advanced
manager).
• Built retail and institutional market strategies from scratch.
Українська
• Implemented strategies such as team restructuring and process development.
Native
• Opened new traffic channels for the company, including Twitter Ads, Google
Ads, LinkedIn, Reddit, AdRoll, and Email.
• Increased SEO traffic x5.
• Set up and tracked all marketing events using Google Tag Manager and Looker TRAINING / COURSES
Studio.
Google - Ecommerce Analytics. From Data to
Decisions
CMO | Consulting
Certificate
NDA
01/2022 - 01/2023 Lviv, Ukraine
Google - Digital Analytics Fundamentals
Marketing agency
Certificate
• (5 months)
• Created a new client offering: turnkey performance marketing.
• Calculated unit economics, assessed risks, and developed package proposals. Google - Google Partners
• Built a team for implementation.
• Brought in 3 clients (monthly contracts worth 5 figures each). Google - AdWords
Certificate
Deputy CMO
NDA Stanford University - Technology
01/2020 - 01/2022 Kyiv, Ukraine
Entrepreneurship
Finance Certificate
• (2 years 9 months)
• Established an entirely new marketing department of 8 people. Stanford University - Databases
• Built processes and regulations, defined strategy and key growth drivers.
• Tested 25+ digital traffic sources as well as browser ads, outdoor advertising,
push notifications, calls, SMS, etc. VOLUNTEERING
• Set up marketing for the app including data analysis, testing new channels, and
ROI optimization. Internet marketing specialist
• Created a unified dashboard for analyzing all marketing activities (DOMO),
(crowdfunding)
including ROI by campaign and traffic source, trend analysis, and forecasting
using models. People’s Project.com
• Launched an educational project and video series with over 1,000 participants. 12/2014 - 01/2015
Development of strategy and roadmap for
Head of Retention improvements.

NDA
01/2018 - 01/2019 Kyiv, Ukraine
Entertainment
INTERESTS
• (1 year)
• Managed the entire email channel for the product with 500,000+ contacts.
 Legally registered Ukraine-based company
with official, fully legal (“white”) salaries
• Set up an email load matrix per user.
• Built new funnels for onboarding new clients and reducing churn.
 No casino, betting, gambling, or crypto

Head of Marketing Department
 Companies that bring value and contribute to
CashUp the development of society
01/2017 - 01/2018 Kyiv, Ukraine
Finance
• (9 months) REFERENCES
• Developed the concept of new features and tracking for the web product.
Alexey Huk
• Designed functionality for the mobile product.
• Collaborated with analysts and the machine learning team to improve user Tg: @alexhuk
behavior tracking on the website.
• Managed advertising campaigns on Google and Facebook.
EXPERIENCE SKILLS
Head of Digital Marketing Department Marketing Strategy Brand Management
Bodo
01/2015 - 01/2017 Kyiv, Ukraine Performance Marketing SEO/SEM
https://www.bodo.ua/
Best company Content Marketing Social Media (SMM)
• (1 year 6 months)
• Supervised digital marketing across email, SEO and PPC.
• Achieved a 5% year-over-year ROI increase during peak season.
PR & Communications
• Launched a new travel product and conducted Facebook testing to create the
right offering. KOL/Influencer Marketing
• Introduced an informational product for visitors and residents of Kyiv.

Partnerships & Cross-Marketing
Digital Marketing Specialist
Enamine Ltd Email Marketing / CRM
01/2015 Kyiv, Ukraine
https://enamine.net/
Product Marketing
Chemical manufacturing facility
• (7 months)
Analytics & Data-Driven Decisions
• Participation in developing an international marketplace for organic chemical
structures: chem-space.com (traffic restricted in some countries).
• Managed PPC campaigns targeting European and US markets, achieving a 5% Budget Management Team Leadership
increase in click-through rates.
• Coordinated cross-functional teams to improve the marketplace user
Go-to-Market (GTM) Strategy
experience.

Digital Marketing Specialist Digital Advertising (Google Ads, Meta,
LinkedIn, etc.)
ICF Legal Service
01/2013 - 01/2014 Kyiv, Ukraine
Funnel Optimization / CRO
Legal services
• (1 year 2 months)
• Launched traffic channels via Google Ads and Facebook. Market Research Event Marketing
• Created a news project.
• Developed new approaches for acquiring institutional clients.

Digital Marketing Specialist
Universal Data Center (iPay.ua
01/2013 Kyiv, Ukraine
https://www.ipay.ua/
Payment service
• (9 month)
• SEO optimization of the product.
• Creation of new landing pages for train ticket purchases.
• Launch and management of Google Ads campaigns.
• Execution of offline campaigns to promote the service.

Project manager
OS-Direct
01/2012 Kyiv, Ukraine
https://osdirect.com.ua/
Direct Marketing agency
• (1 year)
• Head of website project development for clients
• PR, SMM, and web development for in-house projects

Content manager
CFTUU
01/2011 - 01/2012 Kyiv, Ukraine
https://kvpu.org.ua/en/
Confederation of Trade Unions
• (1 year 1 month)
• Copywriting/Journalism
• Content management — text, photo, and video for the website
EDUCATION
Specialist, Publishing & editing
National Technical University of Ukraine
2006 - 2012 Kyiv, Ukraine
• 'Kyiv Polytechnic Institute'
• Specialist, Publishing & editing