Contact information

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Work experience

Senior UX/UI Designer · CRO · AI Product Design

from 01.2021 to 04.2026 (5 years 4 months)
Germany - USA · Remote, Дистанційно (Краса, фітнес, спорт)

Delivered data-driven interface design and conversion rate optimization (CRO) for international e-commerce brands in the US and European markets. Managed design workflows, mentored team members, and focused on identifying friction points to improve overall page performance.

Team Leadership & Workflow Optimization:
• Led the design workflow, optimized internal team processes, and improved daily efficiency.
• Mentored and trained junior/mid-level design team members, helping them upgrade their skills and integrate into the production workflow.

Conversion Optimization & Data Analysis:
• Analyzed web page data, user behavior metrics, and heatmaps to identify drop-off points in sales funnels.
• Created and optimized high-converting landing pages, product detail pages, and custom Amazon brand stores.

Interface Design & Retention Assets:
• Designed clean, functional user interfaces, responsive layouts, and interactive visual elements in Figma.
• Developed tailored email templates and pop-up widgets (using Klaviyo and Optimonk) to improve customer retention.

No-Code Implementation & Platforms:
• Built and deployed responsive web pages using Webflow and Replo, seamlessly integrating them into the Shopify ecosystem, as well as working with platforms like Unbounce and Convertri.

AI Integration:
• Integrated generative AI tools into the daily design workflow to accelerate visual concept generation and automate routine design tasks.

Senior UX/UI Designer · Conversion Designer

from 01.2019 to 01.2021 (2 years)
Health & Wellness / E-commerce, Дистанційно (Дизайн)

Focused on visual strategy, conversion optimization, and interface quality control for an international health and wellness brand, ensuring a seamless user experience across digital touchpoints and marketing campaigns.

Key Responsibilities:
• Web & Landing Page Design: Designed and optimized localized promotional pages, high-converting landing pages, and interactive product features to drive user engagement and conversion rates.
• Social Media & Advertising Assets: Created cohesive, high-impact visual design systems and ad creative frameworks for social media campaigns (Instagram, Facebook) to maintain brand consistency.
• Corporate Identity Support: Maintained and adapted corporate identity standards across digital, mobile, and desktop environments, ensuring seamless cross-platform design execution.
• Quality Assurance & UI Testing: Conducted meticulous manual and functional UI testing of implemented web layouts to guarantee responsive behavior, cross-browser alignment, and a bug-free user experience prior to global scaling.

Lead UX/UI · Product Designer

from 01.2011 to 01.2019 (8 years)
IT Company · Contract, Дистанційно (IT)

Led the end-to-end product design and user experience strategy for complex digital platforms and mobile applications, orchestrating the journey from initial research to successful market launch.

Key Responsibilities & Achievements:
• End-to-End Product Design: Architected complex mobile applications featuring intricate ecosystems, multiple user roles, and distinct personal dashboards (multi-profile internal accounts).
• User Research & Focus Groups: Conducted user research, established and analyzed focus groups to gather qualitative insights, ensuring all product iterations were backed by real user data.
• UX Architecture & Strategy: Collaborated closely with product managers to define product roadmaps, build user journey maps (UJMs), define information architecture, and map out complex user flows.
• High-Fidelity UI Design: Developed comprehensive, scalable design systems and high-fidelity interactive prototypes from scratch using Figma, ensuring pixel-perfect layouts.
• Quality Assurance & Testing: Acted as the sole design owner overseeing cross-platform product testing, performing usability audits, and identifying bugs to guarantee flawless implementation prior to developer handoff.
• Marketing & Growth Assets: Designed high-converting visual assets and ad creative frameworks for Instagram and Facebook to support product launch campaigns.

Graphic designer · Branding

from 01.2003 to 01.2009 (6 years)
NDA, Дистанційно (Дизайн)

Designed and executed end-to-end brand identity systems and comprehensive visual communications for corporate clients, managing projects from initial concept to final production.

Key Responsibilities:
• Brand Identity & Strategy: Developed scalable brand books, logos, corporate styles, and visual guidelines that effectively communicated client value propositions.
• Print Production & Editorial Design: Designed multi-page corporate brochures, premium marketing collateral, annual reports, and custom promotional materials, ensuring meticulous preparation for high-quality print production.
• Large-Format & Outdoor Advertising: Created high-impact designs for billboards, city formats, vehicle branding, and exhibition stands, managing visual scales and layout constraints.
• Presentation Design: Built high-converting commercial proposals, corporate slide decks, and sales presentations for business-to-business (B2B) communications.

Education

Software Engineering Degree

HTML/CSS, JavaScript basics, No-code architecture, Київ
Higher, from 2007 to 2011 (4 years)

Graphic Design Degree

Adobe Creative Suite, Figma, Branding Strategy, Київ
Higher, from 2002 to 2007 (5 years)

Additional education and certificates

Conversion optimization minidegree

UX Design & Strategy. CRO & Growth Marketing
Certificate

Knowledge and skills

• Figma
• SketchUp
• Check list
• Adobe
• Design
• Google Chrome
• Chrome DevTools
• Typography
• Testing
• QA
• Documentation management
• UI-дизайн
• Графічний дизайн
• UX-дизайн
• Креативність
• Здатність до навчання
• AI-інструменти
• Slack
• Mobile design
• Web design
• CRO
• Розробка лендингів
• Корекція кольору
• Комунікабельність
• Створення прототипів
• Adobe Photoshop
• Розробка фірмового стилю
• Adobe Illustrator
• HTML

Language proficiencies

• Ukrainian — fluent
• English — above average

Additional information

https://anastasiya.framer.website/