Поліна

POLINA SYROMIATNIKOVA

CONTACT ABOUT ME

Ambitious Marketing Specialist with 4+ years’ experience
[open contact info](look above in the "contact info" section) delivering growth across B2B and B2C sectors. Skilled in digital
16С Dartmouth Road strategy, AI-driven content creation, and campaign optimisation.
Proven record of doubling lead generation, scaling social
[open contact info](look above in the "contact info" section)
channels from zero, and driving sales. Looking to bring a data-led
and creative approach to a forward-thinking UK company.

SKILLS
WORK EXPERIENCE
Digital Marketing Strategy · Lead
Generation
HEAD OF MARKETING
Social Media Growth (Instagram, TikTok,
Touch (Poland) 2024 -Present
LinkedIn)
Paid Media (Meta Ads, Google Ads) Led marketing strategy for a growing smart coffee bar network,
collaborating closely with sales and partner teams.
Content & Video Production ·
Doubled lead generation in the first two months by redesigning ad
Copywriting
campaigns and social media approach.
Email Marketing & CRM Automation Achieved record-breaking sales results within first quarter through
AI Tools for Workflow Optimisation optimized funnels and targeted campaigns.
Influencer & Partnership Marketing Developed and executed email marketing campaigns, marketing
Team Leadership & Cross-Functional materials, and partnership strategies.
Ensured stable monthly results by proactively identifying potential
Collaboration
performance drops and mitigating risks.

SOFT SKILLS MARKETING SPECIALIST
Medica+ (Ukraine) 2023 – 2024
Creative Thinking & Bold Idea
Managed a team of contractors (designer, SMM, targeting specialists) and
Generation
oversaw multi-channel campaigns.
Leadership & Team Management
Built and implemented new positioning strategy and refreshed website
Strategic Thinking & Planning visuals, leading to a significant revenue increase.
Problem Solving & Proactive Decision- Developed content plans, PR collaborations, and influencer marketing
Making campaigns.
Strong Communication & Collaboration Produced and scripted video content, organized shoots, and grew
Adaptability & Resilience YouTube channel audience.
Focused on organic promotion and marketplace presence, increasing
Accountability & Ownership
brand visibility and conversion rates.
Time Management & Prioritisation

CONTENT & SOCIAL MEDIA MANAGER –
Binokl Business (Ukraine) 2021 – 2023
Created social media pages from scratch, growing audience to
LANGUAGES
6,000+ followers with minimal ad spend.
English (Upper - Intermediate) Produced viral TikTok videos reaching up to 1M views and
generating brand awareness.
Ukrainian (Native)
Delivered ~200 sales (avg. €6,500 per sale) through content-
Russian (Fluent)
driven campaigns and lead generation.
Polish (Intermediate) Developed and executed marketing strategies, ad campaigns,
and sales funnels.