Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/17165581/

Work experience

Product manager

from 06.2025 to now (1 year 4 months)
bin.partners, Remote (IT)

- P&L Owner: Managed product profitability and Unit Economics.
- ROI +25%: Conceptualized and delivered a "Ping Tree" API logic (smart routing of leads).
- Conversion (+27% CR): Optimized complex forms based on Clarity/GA4 analytics.
- API Monetization Strategy: Assessed 21+ API integration opportunities, defining which features to build or reject based on technical feasibility, routing logic, unit economics, P&L impact, and conversion/revenue growth potential.
- AI Innovation: Increased Landing CTR by 32% and Logo redesign boosted CTR by 12%.
- Analytics: Used GA4, GTM, Looker Studio, Grafana, and Clarity to analyze product performance, identifying funnel bottlenecks, growth and revenue opportunities.

Product manager

from 01.2022 to 02.2025 (3 years 2 months)
Brander, Remote (IT)

- Led a cross-functional team of 14 (Devs, QA, UX/UI Designers, Product Analytics).
- Launched a comprehensive B2B2C BeautyTech marketplace and SaaS CRM platform for mobile and tablet from 0→1. Increased ARPU by 230% by revising the platform's salon display logic, and improved 7-day Retention by 18% through push notifications and a "Favorites" feature. Achieved CSAT 4.7/5 and increased AOV by 21% through multi-booking implementation. Achieved 4.8-5.0 Ratings on App Store/Google Play with 1000+ Downloads.
- B2C / EduTech (Subscription): Optimized the user journey by reducing onboarding steps and refining copy (+10% activation, -25% completion time), adjusting free-tier limits (+30% ARPU), simplifying registration (+27% conversion), and creating comments (+21% Retention).
- Launched a white-label B2B2C e-commerce platform from 0→1, from market research and MVP definition to product rollout. Built and scaled a reusable product core across 11 business clients, enabling new client launches in approximately 3 weeks. Shaped the roadmap around recurring customer needs, delivering loyalty programs, payment integrations, multiple delivery options, installment payments, purchase history, store maps, and UX improvements.
- Led development of an end-to-end B2B AI/IoT retail analytics platform integrating BLE beacon infrastructure, native iOS/Android SDKs, and a web analytics dashboard to transform in-store customer journeys and transaction data into customer segmentation, behavioral pattern and anomaly detection, purchase propensity predictions, and product placement recommendations.

Product manager

from 06.2021 to 01.2022 (8 months)
UnitEd, Remote (IT)

- Launched a 0→1 B2C CareerTech platform guiding students from career uncertainty through psychometric assessment and career matching to skill-development and university recommendations.
- Conducted 20+ CustDev interviews and translated user insights into the value proposition, MVP scope, roadmap, user journeys, and success metrics.
- Designed and validated an advertising-based monetization model, enabling universities and education providers to promote relevant programs to high-intent students.

Education

Kharkiv National University of Radioelectronics

Computer Science. Project-management in IT, Kharkiv
Higher, from 2016 to 2022 (6 years)

Master's degree

Grade: 97.7/100Grade: 97.7/100
Activities and societies: With honours

Focus: Advanced Project Management & Software Development Processes

Methodologies: In-depth study of Agile (Scrum, Kanban) and Waterfall frameworks, understanding when to apply each for optimal delivery.


Bachelor's degree
Grade: 93,5/100Grade: 93,5/100
Activities and societies: With honours.

Acquired a strong fundamental background combining software engineering, data analysis, and business management.

Additional education and certificates

Management of Projects PMBOK 7

2021
Certificate

Knowledge and skills

• Product strategy
• Product management
• A/B testing
• Strategic planning
• IT project management
• Writing a user story
• SQL
• Web development
• Mobile First
• Trello
• Google Analytics
• Amplitude
• PnL calculation
• Ability to prioritize
• Competitive analysis
• MS Excel
• Figma
• UX Research
• REST API
• Looker Studio
• MS Power BI
• UI design
• CustDev

Language proficiencies

• Ukrainian — fluent
• English — above average

Additional information

5+ years of experience as a high-performing Product Manager . P&L, Strategy Owner.

- Managed products at all stages: Discovery and Delivery.
- Strong technical background (Master’s in Computer Science,Honors) combined with a strong entrepreneurial mindset and data-driven leadership.
- Managed mobile applications (IoT,Native Swift/Kotlin, Cross-platform Flutter) and web applications
- Experience working with both B2C and B2B in domains: FinTech, E-commerce, EdTech, BeautyTech, and AI Tech.
- Created project processes from 0 (Scrum, Kanban, ScrumBan, and Waterfall).

Portfolio:

1. As Product/Project manager in this B2C/B2B moblie/tablet platform:
Launched a comprehensive CRM B2C/B2B mobile/tablet product from 0.
Increased ARPU by 230% and 7-day Retention by 18%.
Achieved CSAT 4.7/5 and increased AOV by 21% through multi-booking implementation.
Achieved 4.8-5.0 Ratings on App Store/Google Play with 1000+ Downloads.
Led a cross-functional team of 14 (Devs, QA, Designers).

https://brander.ua/works/super-assistant-katia

2. Founder of start up GamePlan (CRM)

PitchDeck:
https://drive.google.com/file/d/1QcUovH2aP2Q3Ah-7Kn94jhxNEM_SxAD9/view?usp=sharing

Web-site of GamePlan
https://gameplanvejax.netlify.app/