Юлія

Yuliia
Zadachenkova
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
LinkedIn

Work experience
Achievements: YouTube Creator/UGC
September 2024 - now
Created product-led content that
increased organic traffic by 15% Customer Engagement Specialist (part-time)
Built and scaled a Product Marketing epoché studios
team (from 0 to 2 PMMs) April 2026 - July
Implemented brand positioning, tone of
voice, and editorial guidelines company- Loyalty program development
wide Orders tracking and support
Designed and optimized onboarding Website onboarding
system, increasing conversion rate by 9%
Launched Serpstat Academy with 80+ Product Marketing Manager (Middle)
monthly trials and first revenue
Serpstat (SaaS SEO platform)
conversions
June 2020 - April 2024
Integrated Serpstat into educational
programs as a learning platform
Competitor analysis and market research to
Developed Customer Journey Map
refine product positioning and messaging
Launched YouTube product digest to
Go-to-market planning for product updates:
increase product awareness
strategy development, prioritization,
Hard skills execution, and performance analysis
Go-to-Market Strategy Product-led content aligned with positioning
Product Positioning & Messaging Technical and educational documentation
Market & Competitor Research Product videos to support launches and
Customer Journey Mapping (CJM) onboarding
Customer Interviewing Content distribution strategy across owned
Product-Led Onboarding channels
Customer Education Strategy Customer onboarding system
Funnel & KPI Analysis Brand positioning, tone of voice, and
Google Analytics Customer Journey Map
Looker Studio Collaborations with educational institutions
Power BI and partners to expand brand awareness
SQL UX writing and localization (EN, ES) for
Product-Led Content Creation website and product interface
Webinar Hosting Cross-functional alignment by
Email Marketing & Automation communicating product updates across
Video Production Marketing, Product, Sales, CS, and Support
UX Writing & Localization teams

Soft Skills Technical Support Manager
Strategic Thinking Serpstat
Cross-functional Collaboration December 2019 - June 2020
Customer-Centric Approach
Public Speaking & Webinars - Solving technical issues
Analytical Mindset - Customers onboarding
- Writing technical documentation
Languages - Content creation
English (C1) - Webinars host
Spanish (C1)
Ukrainian (native) Mentor at IT courses (IAMPM)
Russian (native) January 2022 - now

Education Administrator
ODESA NATIONAL UNIVERSITY Hotel ArkPalace
OF I.I.MECHNIKOV July - August 2019
MA September 2019 - December 2020
BA September 2015 - June 2019
Teacher of English and Spanish
Romano-germanic philology (English January 2019 - February 2019
and Spanish)

ODESA NATIONAL Hostess (Work&Travel)
ECONOMICAL UNIVERSITY Red Roof Inn. (South Carolina, USA)
BA September 2015 - Jun 2019 May 2018 - September 2018
Tourism department