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Yaroslav Garmash
Growth Marketing & Product Marketing Specialist
[open contact info](look above in the "contact info" section) · [open contact info](look above in the "contact info" section) · Warsaw, Poland

PROFESSIONAL SUMMARY

Marketing specialist with 1.5 years of hands-on experience designing, testing, and scaling user acquisition funnels
across EU, LATAM, and Asia. Built a systematic experimentation practice — running A/B tests on creatives, landing
pages, and funnel architecture — in performance-driven environments where every decision was tied to a measurable
conversion outcome. Combines strong analytical thinking with a creative testing mindset to develop value propositions,
improve user journeys, and drive revenue growth. Seeking a Product Marketing or Growth role where funnel
optimisation, experiment design, and go-to-market execution intersect.

CORE SKILLS

▪ Funnel Design & Optimisation ▪ A/B & Experiment Design ▪ User Acquisition Strategy
▪ Conversion Rate Optimisation ▪ Creative Strategy & Testing ▪ Go-to-Market Support
▪ Performance Analytics ▪ Customer Journey Mapping ▪ Value Proposition Development
▪ Growth Hypothesis Testing ▪ Market & Competitor Research ▪ Data-Driven Prioritisation
▪ Audience Segmentation ▪ Partner & Channel Growth ▪ Product Analytics Thinking

PROFESSIONAL EXPERIENCE

Paxle Group · Growth & Affiliate Manager March 2026 – June 2026 (contract pause)
• Owned full acquisition funnel performance in the dating vertical across EU and Tier-1 GEOs — from partner
sourcing and onboarding to live campaign optimisation and reporting.
• Scaled new acquisition partnerships at 4+ per month by identifying high-potential traffic sources, evaluating
partner fit, and structuring commercial agreements.
• Managed commercial lifecycle end-to-end — contract negotiation, cap management, and payout reconciliation —
maintaining financial accuracy across active campaigns.
• Analysed funnel performance data daily to surface drop-off points and inform creative direction based on user
behaviour signals.

FinLead · Growth & Affiliate Manager Dec 2025 – March 2026
• Managed multi-market lead generation campaigns for a financial microcredit product across EU, LATAM, and Asia,
owning partner performance and campaign quality end-to-end.
• Grew active partner network at 5 new partnerships per month through structured market research, outreach, and
commercial negotiation.
• Conducted competitive landscape research to surface underserved acquisition segments and feed findings into
campaign direction and partner prioritisation.
• Oversaw financial planning, payment rate management, and partner settlement processes in alignment with
company growth strategy.

Outbid · Growth Marketing Manager April 2025 – Nov 2025
• Scaled monthly revenue to $100K+ at 15% MoM growth by rebuilding acquisition funnels and introducing a
structured creative testing process across CPA, CPI, and RevShare campaigns.
• Designed and iterated multi-step conversion funnels — mapping user journeys from ad impression to lead
submission, identifying drop-off points, and restructuring page flows to lift conversion rates.

• Developed original ad creative concepts and copy for EU and LATAM audiences; built a repeatable variant testing
framework across headlines, visuals, value propositions, and CTAs.
• Ran A/B tests covering creatives, landing page layouts, and funnel steps; testing approach and findings were
shared across the partner network and informed campaign strategy more broadly.
• Conducted competitor funnel and creative intelligence using Adheart and Tyver to benchmark top performers and
identify untapped angles before launching campaigns.
• Improved post-click engagement by matching creative messaging to funnel stage — distinct approaches for cold
acquisition, re-engagement, and reactivation traffic.

Atlantech Marketing · Junior PPC Specialist Jan 2025 – March 2025
• Redesigned Google Ads appeal messaging, lifting account reactivation rate from 1.8 to 4 per 100 submissions (2.2×
improvement) through copy iteration and tone testing.
• Produced landing-page-aligned ad creatives that increased account approval rates and improved long-term spend
reliability.
• Conducted keyword and audience research via Google Trends and Keyword Planner; contributed to website
content and copy correction.

EDUCATION & CERTIFICATIONS

Taras Shevchenko National University of Kyiv – BA, International Economic Relations (2021–2025)
Coursera – Digital Channel Planning & E-Commerce Strategy · Microeconomics
GENIUS – Financial Analytics (2024) · User Acquisition via Meta (2025)

LANGUAGES & TOOLS

Ukrainian (Native) · English (C1/Advanced) · German (A2) · Polish (A2)
Google/MS Suite · Google Ads & Trends · Keitaro · Binom · Everflow · AppMagic · Adheart · Tyver · Cookup.ai · Copy.ai ·
DocSend · DocuSign