Victoriia

Victoria Vasylenko

Product Marketing Manager | Digital Growth & GTM

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Antalya, Turkey, open to remote work or relocation [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) /

SMM Portfolio: https://bit.ly/3ZnxHzz

My academic project G2M Strategy for EdTech SaaS Product (B2C): https://bit.ly/4tCIvaV

ABOUT ME

Product Marketing Manager (Middle) with 8+ years of experience in SaaS and online
platforms, driving product growth through audience research, content strategy, and
cross-channel marketing.

Proven track record in scaling communities and social audiences from scratch to 100,000+
users, managing campaigns across multiple languages (English, Russian, Hebrew, Arabic,
German, Turkish), and coordinating cross-functional teams to deliver measurable results.

Worked in multilingual environments: English, Russian, Ukrainian, Turkish.

WORK EXPERIENCE

Senior Social Media / Content Marketer (Remote) Feb 2017 - Present

IT-company - DablTech LTD

Supported marketing and growth activities for 6 international digital products and platforms.

Product marketing–relevant responsibilities:

●​ Scaled 6 SaaS dating products from zero to 100,000+ social media followers
●​ Developed and executed content strategies, campaigns, and community growth
initiatives across 8 groups and 37 pages in total on different Social Media Platforms
(~200,000 users total)
●​ Managed multilingual campaigns and social content (Russian, English, Hebrew,
Arabic, German, Turkish)
●​ Produced 100+ native advertising articles, webinars, interviews, and special projects
●​ Collaborated with influencers and bloggers ( CIS, EMEA countries) to maximize
reach across multiple regions
 ●​ Launched ad campaigns on Telegram and FaceBook in communities, optimized for
registration cost (as low as $0.20 per signup)
●​ Drove YouTube organic channel growth: 10k → 35k views in 3 months on a
gay-friendly project
●​ Drove TikTok and YouTube organic growth from 4k → 60k views in 6 months
●​ Worked closely with SEO, marketing, and design teams to align content, ads, and
social campaigns with product goals
●​ Monitored feedback, reviews, and app store reputation across all major platforms

Social Media Manager Feb 2014 - Feb 2017

Mobinyashki - E-commerce

●​ Supported digital marketing and product promotion through content and social media
●​ Created strategies to increase brand awareness, loyalty and reach organically, from
zero
●​ Created content aligned with product offers and audience needs
●​ Supported performance tracking and reporting

Freelance Social Media Marketing Specialist (Remote) May 2014 - Feb 2017

●​ Managed multiple freelance and project-based campaigns for E-commerce,
Healthcare & Dental, Construction & Real Estate, Coaching, and Personal Brands
●​ Developed end-to-end social media strategies, from audience research and
competitor analysis to content creation and campaign execution
●​ Produced text, visual content and managed targeted ad campaigns to optimize
engagement and conversions
●​ Monitored analytics and adjusted campaigns to increase reach, engagement, and
ROI
●​ Collaborated with clients to enhance brand visibility, user engagement, and online
reputation

TOOLS

Meta Business Suite, Creator Studio, Google Analytics (GA4), Google Tag Manager,
SEMrush, Ahrefs, SimilarWeb, YouScan, Hootsuite, BuzzSumo, Mailchimp, Trello, Notion,
Slack, Google Workspace, Jira, Figma, Canva, Adobe Photoshop (basic), CapCut / Adobe
Premiere, Edits, YT create, ChatGPT, MidJourney, Customer Development (CustDev) and
hypothesis validation, Market and competitor analysis, development of competitive
positioning. Understanding and calculating unit economics, CJM, JTBD framework,
Development of content strategy and media planning aligned with product goals,
Go-to-Market (GTM) strategy development.
EDUCATION

Kyiv National University of Technologies and Design​
Master’s Degree - Automation and Computer-Integrated Systems

Sept 2010 - May 2015

PROFESSIONAL TRAINING & CERTIFICATIONS

Netology (Online Professional Education)​
2018 - 2023

●​ Content Marketing & Media Strategy - 5 months
●​ PR in Digital: Strategy and Reputation - 4 months
●​ Head of SMM - 4 months
●​ Mobile Marketing - 4 months
●​ Internet Marketing (Middle → Senior) - 9 months
●​ Product Marketing Manager - 6 months: covered topics: Go-to-Market strategy.
Product Positioning and Messaging, Customer research and Interviews,
Lean-Canvas, Product Lifecycle marketing, Market and Competitor analysis,
Budgeting

LANGUAGES: English - B2; Turkish - B2; Russian - Native; Ukrainian - Native

REFERENCES: Available upon request.