Alina

Alina Rybii
CRM Manager | Retention Manager | Email Marketing Specialist

[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) Czech Republic

ABOUT ME

CRM Manager with experience managing multi-channel campaigns (email, push, SMS, social networks) and building
customer journeys and triggered workflows. Experienced in the full email marketing cycle: segmentation, copywriting
and visual content creation when needed, campaign launch, and basic performance analysis. Skilled in working with
Customer.io, MailChimp, and custom ESP/CRM solutions, with a focus on automation and retention improvement.

WORK EXPERIENCE

FREELANCE | CRM & EMAIL MARKETING SPECIALIST
July 2025 - Present
Set up customer journeys, including welcome flows and triggered campaigns.
Launched new communication channels (email, push, SMS, social networks).
Tested and implemented ESP/CRM tools, evaluating their effectiveness.
Worked with audience segmentation and basic campaign performance analysis.

EDUCATION

2020 - 2023 FKKIM | DOCUMENT SPECIALIST

Studied library science, archival studies, documentation, and literature
Gained skills in organizing and managing information and documents.
Developed strong research, analytical, and information-handling abilities.
Built a foundation in managing data and workflows, applicable to CRM, email marketing,
and customer communication.

2025 COURSES | MARKETING AUTOMATION SPECIALIST

Completed training in marketing automation, including setting up automated campaigns,
audience segmentation, triggered workflows, and working with CRM/email marketing
platforms.

SKILLS
CRM Management Segmentation ESP & CRM Tools
Email Marketing Content Creation Customer Journey & Retention
Marketing Automation Analysis & Reporting Multi-Channel Campaigns