Наталія

Nataliia Blyzniuk
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) Kyiv, Ukraine

Strategic Marketing Leader with 15+ years of experience driving high-impact growth and brand transformation. A
specialist in architecting end-to-end marketing ecosystems that bridge the gap between creative vision and P&L
performance. Proven track record in scaling revenue, optimizing operational efficiency, and cultivating high-level
institutional and global partnerships.

Key achievements
 Coordinated the launch of a new product,  Implemented a comprehensive SEO strategy
achieving 100% of the sales target within the resulting in a 30% increase in organic web
first six months through effective marketing traffic over 12 months.
and promotional strategies.

 Played a pivotal role in launching a product  Reduced marketing costs by 40% due to
launch campaign that acquired over 100 new efficient budget management and resources
customers in the first quarter. reallocation

Experience

IconicStep, Strategic Marketing Agency Oct 2024–at the moment

Marketing Strategist & Consultant

 Developed and executed integrated marketing communication strategies that aligned with business goals
and enhanced brand positioning
 Oversaw advertising, design, and cross-channel marketing initiatives to ensure brand consistency and
impactful storytelling
 Analyzed and reported on marketing performance metrics, providing insights and recommendations to
optimize campaigns and drive growth

UA Destination April 2014–Sept 2024

Head of Marketing

 Executed deep-dive market research to help business determine consumer needs
 Architected and implemented integrated sales and marketing roadmaps designed to scale revenue and
business footprint
 Sourced high-value opportunities and crafted tailored value propositions to secure new Tier-1 clients
 Drove the end-to-end digital strategy, optimizing SEO, SMM, and performance marketing for maximum
conversion
 Delivered high-level performance analytics and strategic proposals

Beaphar Ukraine Sept 2012–Feb 2014

Marketing Manager

 Executed comprehensive research on consumer trends and competitor landscapes to pivot strategy and
maintain a competitive edge
 Designed and deployed a cohesive brand identity and long-term strategy that resonated across all market
touchpoints
 Spearheaded high-impact marketing campaigns across social, email, and displayed channels to drive lead
generation and brand equity
 Audited campaign KPIs and market data to deliver actionable insights and high-level strategic pivots
1
  Cultivated and managed a robust network of distribution partners, prioritizing long-term value and
operational alignment
 Oversaw the end-to-end registration process for veterinary medicinal products and feed additives to ensure
market-readines

Havas Worldwide Ukraine Feb 2008–Aug 2012

Marketing Project Manager

Clients: Reckitt Benckiser, Teva, Dentinox, Mepha, UNIQA, UNDP Ukraine etc.

 Managed end-to-end project lifecycles, ensuring full accountability for budget adherence and on-time
delivery
 Analyzed campaign data to evaluate performance and drive data-backed optimizations
 Developed multi-channel strategies (digital, TV, print, OOH) designed to effectively engage target
audiences
 Oversaw creative development - from briefing and concept refinement to execution - ensuring strict brand
consistency
 Maintained core project documentation (contracts, timelines, briefs) and provided regular, transparent
status reporting

National Complex “Expocenter of Ukraine” Sept 2005–Jan 2008

Marketing Specialist

 Executed comprehensive market research and competitor benchmarking to identify emerging trends and
maintain market leadership
 Architected and deployed end-to-end marketing initiatives across diverse channels to drive brand
awareness and engagement
 Designed and managed value-driven sponsorship programs that secured high-level partnerships and
optimized ROI
 Cultivated and navigated strategic partnerships with governmental bodies, embassies, and international
organizations to align brand goals with broader institutional interests

Education

2000 – 2005 2007 – 2009
Nizhyn Gogol State University Kyiv National Economic University named after Hetman
Specialization: English, German, World Literature Specialization: Marketing Management
Qualification: Specialist degree Qualification: Master’s degree

Skills
 Superb interpersonal communication and presentation skills
 Solid sales and market research and analysis
 Digital marketing experience (SEO, PPC, SMM)

Languages
 Ukrainian, Russian (native)
 English (fluent)
 German (intermediate)

2