Viktoriia

VIKTORIIA KSONZ
PR & COMMUNICATIONS SPECIALIST
Wrocław, Poland • [open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section)
https://viktoriiaksonz.my.canva.site/

SUMMARY

PR Specialist with a strong focus on the fashion industry. I work across the full spectrum of
communications: securing top-tier media coverage, developing influencer gifting strategies, and producing
brand activations from scratch. I approach every project with care, organization, and a focus on getting it
right. Always tuned into the evolving fashion landscape and the cultural moments that shape it.

WORK EXPERIENCE
white rabbit agency | Public Relations Manager May, 2024 – September 2025

Media Relations & Strategy
Built and nurtured relationships with digital and print fashion media, crafting pitches, press materials,
and coordinating interviews with brand founders
Secured top-tier international media coverage for collection launches and key brand moments
Managed media monitoring and performance tracking
Maintained and expanded a global database of media contacts, stylists, and industry insiders
Conducted in-depth competitor and market analysis to refine brand positioning and communication
strategies

Events & Brand Activations
Planned and executed full-scale press events from scratch (store openings, collection launches, brand
initiatives), overseeing concepts, guest lists, vendor coordination, catering, set design, and gifting
Handled RSVPs and press coordination for brands' presentations within official PFW and UFW
schedules

Influencers & Stylists
Developed targeted influencer gifting & dressing strategies to boost brand awareness and engagement
Built long-term relationships with celebrity and editorial stylists for placements and collaborations
Coordinated sample requests delivery & returns

SLEEPER | Loyalty Manager (Customer Support & Experience) February, 2022 – November, 2023

Managed end-to-end B2C customer support across email and social channels (Instagram, Facebook),
maintaining a consistent brand tone of voice
Aligned customer communication with current collections, helping clients discover recent launches and
supporting product visibility
Coordinated personalized, time-sensitive orders for special occasions
Recognized repeat clients and long-time customers, offering tailored solutions and guidance
Resolved complex cases including international shipping, customs, lost parcels, and tax or payment
issues
Handled returns, exchanges, refunds, and store credit notes, supporting customer retention and repeat
purchases
 Collaborated closely with the operations team and international warehouses to ensure timely and
accurate order fulfillment
Provided customer insights to marketing, supporting analysis of client profiles and loyalty drivers
Worked with helpdesk systems (Zendesk, Gorgias), e-commerce admin panels (Shopify,
WooCommerce), and Google Workspace
Maintained 90%+ customer satisfaction while handling 60+ tickets daily during peak periods

EDUCATION
V.I. Vernadsky Taurida National University | Kyiv, Ukraine 2017-2021
Bachelor's degree, Philology

SKILLS
Detail-oriented, with a perfectionist mindset and strong sense of responsibility
Ability to multitask, prioritize, and meet deadlines
Self-directed and reliable, comfortable taking ownership of tasks & projects
Strong research skills and solid analytical thinking
Good judgment and a practical approach to problem-solving
Adaptable and quick to learn
Proactive and supportive team player, willing to help and to ask for help when needed

LANGUAGES
English – Professional working proficiency
Ukrainian – Native