Viktoriia

Viktoriia Ksonz
Highly organized communications specialist with 3+ years of experience in
fashion PR and customer support. Skilled in media relations, sample
coordination, market analysis, and influencer marketing strategy, with a
proven track record of securing top-tier international coverage. Passionate
about fashion and consistently following its latest developments and trends.

WORK EXPERIENCE

PR Manager – white rabbit agency
May, 2024 – October 2025

CONTACT Built and nurtured relationships with digital and print fashion media,
crafting pitches, press materials, and coordinating founder interviews.
Wrocław, Poland Secured 350+ media mentions across Ukrainian and international outlets,
[open contact info](look above in the "contact info" section) contributing to campaigns with up to 20M+ audience reach (including
[open contact info](look above in the "contact info" section) ~70M for UFW activations).
Portfolio | LinkedIn Curated a database of 3000+ global industry contacts (press, stylists,
influencers).
Conducted 5+ in-depth competitor and market analyses to refine
SKILLS positioning and communication strategies.
Planned and executed full-scale press events from scratch (store
360° Campaigns
openings, collection launches, brand initiatives), overseeing concepts,
Communication strategy
guest lists, vendor coordination, catering, set design, and gifting.
Event management &
Handled RSVPs (from 50 to 300 attendees) and press coordination for
budgeting
brands' presentations within official PFW and UFW schedules.
Influencer marketing
Developed and executed influencer gifting and dressing strategies,
Media relations
resulting in 170+ influencer mentions across campaigns.
Media monitoring and
Built and maintained relationships with celebrity and editorial stylists,
campaign results reporting
supporting long-term placement and collaboration opportunities.
Workflow prioritization &
Coordinated sample requests, including logistics, tracking, delivery, and
deadline management
returns management.
Strategic research & analysis
Team mentoring and support
Loyalty Manager (Customer Support & Experience) – SLEEPER
February, 2022 – November, 2023
COURSES
Managed end-to-end B2C customer support across email and social
INSIDE LVMH channels (Instagram, Facebook), maintaining a consistent brand tone of
Management of Fashion and voice and ensuring all customer enquiries were responded to within a 12-
Luxury Companies by hour timeframe.
Università Bocconi Aligned customer communication with current collections, helping clients
Fashion brand bootcamp by discover recent launches and supporting product visibility.
white rabbit agency Coordinated personalised, time-sensitive orders for special occasions.
Resolved complex cases, including international shipping, customs, lost
EDUCATION parcels, and tax or payment issues.
Handled returns, exchanges, refunds, and store credit notes, enhancing
V.I. Vernadsky Taurida National customer retention and repeat purchases.
University Collaborated daily with the operations team and international
Bachelor's degree, Philology warehouses to ensure timely and accurate order fulfilment.
Sep 2017 - Jun 2021 Provided customer insights to marketing, supporting the analysis of
client profiles.
LANGUAGES Worked with helpdesk systems (Zendesk, Gorgias), e-commerce admin
panels (Shopify, WooCommerce), and Google Workspace.
English – Advanced Maintained 90%+ customer satisfaction while handling 60+ tickets daily
Ukrainian – Native during peak periods.