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Work experience

Sponsorship Account Team Lead

from 08.2022 to now (4 years)
NDA, Київ (Маркетинг, реклама, PR)

- Lead global sports sponsorship projects and a team of Sponsorship Account Managers, combining end-to-end partnership management with team development, quality control and sponsorship process improvement.
Manage global sports partnerships from onboarding and activation planning through execution, reporting, evaluation and future planning.
- Lead international projects involving sports rights holders, organisations, clubs, events, athletes and ambassadors across Europe, MENA, Africa, Asia and the Americas.
- Led operational sponsorship management across 14 international championships in a single year, coordinating activations and communications across multiple markets.
- Ensure implementation of contractual sponsorship rights across brand, PR, social media, digital, product and offline activations, coordinating Design, PR, SMM, Product, CRM, Legal, Finance and other teams.
- Lead and develop Sponsorship Account Managers through 1:1s, mentoring, onboarding, performance management and ongoing project support, including intervention in high-risk situations.
- Developed and implemented internal sponsorship management standards, project roadmaps, reporting structures and quality-control processes.
- Established processes for consistent partnership identity implementation and compliance with sponsorship and brand guidelines across GEO markets.
- Coordinate international sponsorship activations, content production, localisation and communications across multiple markets.

Senior Account Manager

from 06.2019 to 07.2022 (3 years 2 months)
Run Ukraine, Київ (Маркетинг, реклама, PR)

- Managed end-to-end relationships with key sponsors across major running and triathlon events, from partnership approval and activation planning through execution and future development.
- Delivered sponsorship activations across sporting events, BTL, branded content, video production and consumer promotions while coordinating Marketing, Finance and Event teams.
- Developed additional partnership proposals based on sponsors’ business objectives and managed budgets, documentation and financial processes.
Supported team onboarding, mentoring, training and performance evaluation.

Account Manager

from 10.2017 to 06.2019 (1 year 9 months)
BBDO Ukraine, Київ (Маркетинг, реклама, PR)

- Elaboration of briefs from clients, organization and coordination of the creative team.
- Document flow - preparation of contracts, accounting documents.
- Preparation of presentations for clients.
- Preparation of reports for clients.
- Project management in the following areas:
OOH (Toyota, LEXUS) - development of directions of advertising campaign of new cars, adjustment, coordination of projects, management of project realization, placement of Kv on all carriers.

TVc (Zlata Praha, HIKE) - preparation and organization of filming of the commercial Hike It Do It Make It.

Packaging (Obolon - BRONX brand) - development of packaging in extreme time, preparation for printing and launch.

Account Manager

from 04.2017 to 10.2017 (7 months)
HAVAS Ukraine, Київ (Маркетинг, реклама, PR)

- Elaboration of briefs from client, organization and coordination of the creative team;
- Preparation of presentations and reports for clients
- Project management in the following areas:
PR (Kyivstar, VICHY),
Event (Kyivstar),
Digital (ZTE, Vichy),
TV Advertising (ZTE),
SMM (ZTE),
CSR intra-corporate communications (Kyivstar).
Organization of press tours for Kyivstar.
Document flow, payment control

Marketing Manager

from 09.2012 to 04.2017 (4 years 8 months)
Будівельні матеріали, Київ (Будівельна промисловість, деревообробка)

Metrotile Ukraine
Roof tiles from Europe. Launching of UA tile manufacture

URETEK Ukraine
European technology of soil consolidation and foundation raising.

DEUTEK Ukraine
Paints from EU

ISOVER Ukraine
Sales of building insulation materials from EU, an industry leader

Education

Kyiv Institute id Advertising

Рекламного искусства, маркетинг, Киев
Higher, from 2006 to 2011 (5 years)

Knowledge and skills

• MS Excel
• MS Word
• MS Office
• MS PowerPoint
• Управління проєктами
• Тайм-менеджмент
• Project management
• Client Service Management
• Project Cost Management

Language proficiencies

English — advanced