Maksym

Maksym Kharkov
Performance Marketing Specialist (Mobile Apps / SaaS / Product IT)
Alicante, Spain · Remote — US & Tier-1 EU markets
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Summary
Performance Marketing Specialist with 3+ years scaling paid acquisition for SaaS and mobile apps across US and Tier-1
markets, managing up to $150k/month in ad spend. Reduced CPI by 25–35% and CAC by 19% through full-funnel optimization
and continuous experimentation. Led a team of 3 and automated cross-platform reporting (Make, Meta Ads API). Applied
Mathematics background — data-driven approach to unit economics.
Skills
Paid Acquisition: Google Ads, Meta Ads, TikTok Ads, Apple Search Ads (ASA)
Analytics & Attribution: GA4, Google Tag Manager, AppsFlyer, Firebase, Amplitude, RevenueCat
Growth & Optimization: Full-funnel optimization, A/B testing (creatives, landing pages, funnels), CAC & LTV optimization,
conversion rate optimization (CRO)
Automation: Make (Integromat), n8n, Meta Ads API, automated reporting pipelines (ad platforms → Google Sheets)
Professional Experience
Sheriff — User Acquisition Manager Dec 2024 – Present
Family safety / GPS tracking mobile app · Tier-1 markets · budgets up to $130k/month
• Led a team of 3, owning the creative testing pipeline and campaign structure experiments
• Reduced CPI by 25–35% through continuous testing of creatives, audience targeting, and bidding strategies across Google
Ads, Meta Ads, TikTok Ads, and ASA
• Scaled acquisition volume by 40% while maintaining target CPA and ROAS
• Partnered with product and analytics teams to improve attribution accuracy (AppsFlyer, Amplitude) and campaign
performance
• Automated cross-platform reporting with Make and Meta Ads API, replacing manual data pulls from Meta Ads and Google
Ads with a real-time pipeline into Google Sheets
FinMap — Performance Marketing Specialist Jan 2024 – Nov 2024
Cash flow management SaaS · US & Tier-1 EU markets · budgets up to $150k/month
• Improved paid conversion rate from 15% to 17% through full-funnel optimization: ads → landing pages → onboarding
• Decreased CPL from $9 to $7 through continuous testing of creatives, audiences, and landing pages
• Reduced CAC by 19% (from $190 to $154) while maintaining a ~5-month payback period
• Scaled campaigns across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads while maintaining target unit
economics
Netpeak (RadASO team) — PPC Specialist, Mobile Apps Jul 2023 – Dec 2023
Digital marketing agency · mobile app clients
• Launched and managed paid user acquisition campaigns for mobile app clients across Google Ads and Meta Ads, handling
campaign structures, creatives, and tracking for multiple accounts in parallel
Turboweb — PPC Specialist Jul 2022 – Jun 2023
Digital advertising agency · e-commerce and business websites
• Managed paid campaigns (Google Ads, Meta Ads) for e-commerce and service websites: keyword research, ad copy, and
ongoing optimization across multiple client accounts
Education
Ukrainian National Forestry University — Master's degree, Marketing 2024 – 2025
Ivan Franko National University of Lviv — Bachelor's degree, Applied Mathematics and Informatics 2020 – 2024
Languages
Ukrainian (native) · English (Upper-Intermediate, B2) · Spanish (basic)