Alexander

Alexander Chekushin
Organic Growth | SEO | B2B Marketing

Summary
Digital specialist with 17 years of experience across content, media, communication, and
marketing.

Over the past 5+ years, my work has focused on SEO, organic growth, and B2B marketing —
especially in roles where search visibility, content structure, and service positioning directly
impact lead generation.

I combine hands-on work in SEO and paid acquisition with a strong focus on funnel logic,
website structure, and conversion.

My core strength is identifying growth bottlenecks across traffic, positioning, and conversion —
and turning them into practical, business-oriented improvements.

Key Skills
 SEO (structure, on-page optimization, technical basics)
 Search intent analysis and keyword research
 Content structure and internal linking
 Organic growth and lead generation
 B2B marketing and service positioning
 Funnel logic and conversion analysis
 Website UX and page clarity analysis
 Google Ads (campaign setup, structure, analysis)
 Google Analytics, Search Console, Ahrefs, Serpstat
 Content development (web, social media, video)

Relevant Experience
Marketing Owner — B2B SaaS (GPS Monitoring & Telematics)

07.2024 – 03.2026

 Owned both paid and organic marketing
 Responsible for overall marketing performance and results in front of the founder
 Managed Google Ads across EU markets (Poland, Romania, Hungary)
 Built SEO page structures (title, meta, schema, FAQ) for technical services
 Conducted keyword research and competitor analysis in niche B2B topics
 Led coordination across marketing channels
 Worked on improving service positioning, page clarity, and lead flow

Result:
  Acquired 700+ new customers end-to-end during the period
 Improved alignment between traffic sources and actual business demand
 Increased quality of inbound leads and reduced irrelevant traffic
 Secured 3 new international partners, expanding the company’s capabilities and market reach

Marketing & Sales System — B2B Manufacturing

02.2024 – 12.2024

 Built marketing function from scratch and launched digital marketing for the company
 Identified and scaled the most effective lead-generation channels
 Designed and implemented the flow: demand → processing → sale
 Structured interaction between marketing and sales

Result:

 Generated first consistent digital-driven revenue stream
 Scaled digital channel contribution from zero to ~€25k–€40k monthly revenue range
 Improved predictability of lead flow and sales conversion

SEO / Organic Growth — Websites & E-commerce Projects

2020 – 2024

 Built SEO-driven website structures based on search intent
 Reduced duplication and keyword cannibalization
 Developed internal linking and content hierarchy
 Improved page clarity and relevance

Result:

 Increased share of qualified traffic from search
 Improved impact of SEO on pipeline and lead quality
 Increased average deal value by ~€600 through better alignment of traffic and offer

Content, Media & Communication Background
2007 – 2021

 14 years of experience in content production, media, and communication
 Television journalism, storytelling, audience engagement
 PR and brand communication
 Strong foundation in how content influences trust and decision-making

Education
Odesa I. I. Mechnikov National University
Bachelor’s Degree, Cinema and Television Arts

Ongoing
Product / Marketing Analytics training

Tools
 Google Ads
 Google Analytics
 Google Search Console
 Ahrefs
 Serpstat

Languages
 English — Intermediate / Upper-Intermediate
 Ukrainian — Native