Назар

Nazar Khud
Email: [open contact info](look above in the "contact info" section)
Marketing & Media Data Researcher | Data Analysis | Market & Consumer Insights

Profile
Marketing and media research specialist with experience in advertising intelligence, market research, data analysis, reporting, and data visualization. Experienced in monitoring advertising activity across Digital, TV, Radio, Outdoor, and other media channels, analyzing competitors, creative executions, market trends, and consumer patterns.
Strong background in structuring and analyzing large datasets, developing dashboards, and automating repetitive research and reporting tasks using Python and Excel. Experienced in translating complex data into structured reports and research materials for client-facing and internal teams.
Experience
Media Data Researcher
Starcom | Nov 2025 - Aug 2026
• Conducted ongoing monitoring and analysis of advertising activity across Digital, TV, Radio, Outdoor, and other media channels, including competitor brands, products, campaigns, and creative executions
• Collected, structured, and analyzed marketing and media data using Excel, MarkData, Euromonitor, Communication Alliance, and other research tools
• Prepared weekly and monthly analytical reports for client-facing teams, ensuring data accuracy, consistency, and clear presentation of findings
• Conducted competitor and market research across different industries, analyzing advertising activity, market trends, consumer patterns, and creative communication approaches
• Developed research materials and one-pagers for potential clients, including market overviews, audience insights, competitive analysis, and industry research
• Automated repetitive research and data-processing tasks using Python and Excel macros, including brand identification, dataset cleaning, creative classification, and duplicate removal
• Conducted desk research on brands and industries, including retail, smart home, and pet products, to support media planning, research projects, and new business activities
• Collaborated with strategy and planning teams by providing structured data, research findings, and media insights to support client work and new business opportunities
Media Buyer
NDA | Feb 2026 - May 2026
• Researched the market and analyzed advertising creatives used by other teams and advertisers in UBT to identify current trends, formats, and creative approaches.
• Independently created advertising creatives based on the research and prepared accounts for launching UBT campaigns.
• Farmed and warmed up accounts before launching advertising campaigns. (UBT)
• Launched UBT advertising campaigns and repeated the process of research, creative production, account preparation, and traffic launching on an ongoing basis.
• Worked with paid traffic through Facebook Ads, researching creatives and advertising approaches used by other advertisers.
• Created and tested original creatives for paid traffic campaigns on Facebook.
• Launched paid traffic campaigns through Facebook Ads and evaluated the results of creative tests.
• Performed ongoing creative research, production, testing, and campaign launches as part of the team’s traffic acquisition process.
Data & Monitoring Specialist
Ukrainian Catholic University | Jul 2025 - May 2026
Project funded by the Council of Europe Development Bank in partnership with the Ministry of Social Policy, Family and Unity of Ukraine
• Developed an interactive Tableau dashboard from scratch to monitor training activities across approximately 200 territorial communities and 600 participants
• Collected, structured, cleaned, and standardized datasets related to Resilience Centers, participating communities, and training registrations
• Enriched datasets with official community codes and population data to enable consistent geographic and demographic analysis
• Designed interactive visualizations and filters to make complex program data clear and actionable for stakeholders
• Developed and maintained an interactive geographic map to visualize participating communities and Resilience Centers
• Managed dashboard deployment and updates on the project website, ensuring data and visualizations remained accurate and up to date
• Identified and resolved data, visualization, and filter configuration issues to improve dashboard usability and reliability
• Maintained the central training database and supported ongoing data monitoring and reporting

Assistant of Monitoring, Evaluation, Accountability, and Learning (MEAL)
GoGlobal NGO | Jan 2023 - Dec 2025
• Developed and analyzed questionnaires to evaluate program effectiveness and measure participant outcomes
• Analyzed research findings and program performance data to identify insights and support improvements in organizational activities
• Prepared monthly analytical reports and key performance indicators (KPIs) for ongoing programs
• Conducted desk research and identified relevant studies, datasets, and evidence to support analytical work and grant applications
• Compiled analytical reports and summaries based on completed projects and research findings
• Contributed to the development of research components, monitoring frameworks, and evaluation plans for new and ongoing projects
Interviewer
Ukrainian Catholic University | Apr 2025 - May 2025
• Conducted surveys among residents of Zhovkva and the Zhovkva territorial community
• Conducted surveys among UCU students to collect data on their experiences and needs
• Supported data collection and preparation for further sociological analysis

Assistant of Senior Data Analyst
CDTO Campus - Ministry of Digital Transformation, Visa Foundation & East Europe Foundation | Aug 2024 - Mar 2025
• Collected and structured data on Ukrainian territorial communities for digital development initiatives
• Improved data organization and accessibility to support analysis and reporting
• Collaborated with project teams to improve data collection, analysis, and distribution processes
Assistant for Monitoring and Data Analysis in Community Development
Ukrainian Catholic University & UNICEF Ukraine | 2022 - 2024
• Processed and verified social indicator data across approximately 1,250 territorial communities
• Created and maintained structured regional databases for comparative analysis
• Ensured data consistency and quality for reporting and planning

Assistant of Data Monitoring and Analysis Specialist
Association of Family Nurses & UNICEF Ukraine | 2020 - 2021
• Managed and structured a database containing more than 17,000 medical professionals
• Verified and systematized data to ensure accuracy and usability for further analysis
• Supported data preparation for training and healthcare support programs
Education
Bachelor’s Degree in Sociology
Ukrainian Catholic University, Lviv | Sep 2023 - Present
Relevant areas:
• Quantitative and qualitative research methods
• Statistical analysis
• Questionnaire and interview design
• Data analysis and visualization
• Sociological research
Core skills
Marketing & Media Research: Media Research, Market Research, Competitor Analysis, Consumer Insights, Advertising Intelligence, Desk Research
Data & Analytics: Data Analysis, Data Cleaning, Data Structuring, Reporting, KPI Analysis, Data Visualization
Automation: Python, Excel Macros, Workflow Automation
Tools: Microsoft Excel, Tableau, Power BI, SQL (PostgreSQL), Jamovi, MarkData, Euromonitor, Communication Alliance
Other: Microsoft PowerPoint, Canva
LANGUAGES
Ukrainian - Native
English - B2
Spanish - A1