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Work experience

Senior Product Manager / Product Owner (Global Digital Lead)

from 04.2022 to now (4 years)

- Product Strategy & Roadmap (PM Focus): Defined the long-term digital vision and managed the product roadmap during major corporate transitions, ensuring feature parity and strategic alignment across 24 markets.
- Tactical Execution & Delivery (PO Focus): Led the end-to-end development cycle, from refining high-level business requirements into technical user stories to managing backlogs and conducting UAT for global launches.
- Stakeholder & Team Leadership: Acted as a strategic bridge between C-suite leadership and Asia-based engineering squads, balancing business priorities with technical feasibility and team capacity

Digital Product Owner / Experience Lead (CEE & Europe)

from 06.2013 to 04.2022 (8 years 11 months)
Avon Products Inc. (Regent LP), Дистанційно (Роздрібна торгівля)

-Mobile app & E-commerce Lead: Directly responsible for the regional rollout and adoption of the Avon Mobile App and B2B E-commerce portal.
- Backlog & Prioritization: Managed complex backlogs, defined MVP scopes, and led UAT for critical feature releases.
- User-Centric Design: Collaborated with UX/UI teams to enhance the digital representative experience, focusing on conversion rate optimization (CRO).
- Tech Stack Migration: Acted as the Lead Product Owner for the Magnolia CMS rollout, managing technical localization and content strategy for European clusters.

Customer Service & Operations Manager

from 08.2003 to 04.2013 (9 years 9 months)
Avon Cosmetics Ukraine, Київ (Роздрібна торгівля)

-Foundation in Operational Excellence and User Experience (SME for Order Management Systems).

Education

Odesa State Academy of Building and Architecture.

Civil Engineering, Одеса
Higher, from 1998 to 2003 (5 years)

Master’s Degree

Knowledge and skills

• Operational management
• Product ownership
• Product Roadmap
• Change management
• Agile / Scrum
• Stakeholder Management
• Development of new types of products
• Project management
• Go To Market strategy
• Ведення E-commerce проєктів