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Yelyzaveta Zahorulko Portfolio

Marketing Manager [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
Kyiv

About me
Highly motivated Software Engineering & Business Analytics student with a strong background in
SMM. I specialize in creating high-quality, engagement-focused content and managing large-scale
digital presence across platforms like Instagram, TikTok, and YouTube. Experienced in leading cross-
functional teams of 20+ creators and handling multiple brand identities simultaneously. Proactive
and detail-oriented, I leverage AI tools (ChatGPT, Midjourney, Canva) to optimize content workflows
and quickly adapt to changing social media algorithms.

Education
B.S. Software Eng. & Busіiness Analytics (3rd Year), Kyiv School of Economics (KSE)
September 2023 to May 2027

Relevant Coursework & Electives:
IT-Product Marketing
Intro to Digital Business
Product & Delivery Management
Bussiness analysis
Management in product IT
Marketing

Work experience
SMM + video creator
Gencrew4 (dec 2025 - jul 2026)

Developed and implemented SMM strategies (Instagram, TikTok) with a strong focus on audience
engagement.
Produced end-to-end video content: from scripting and filming to editing (Reels, TikTok).
Analyzed and adapted social media trends to fit the brand voice for rapid growth in key metrics.
Managed visual identity and community communication across large-scale platforms.

Content Lead
kse__life (feb 2023 - present)

Led content strategy and execution for the university's official student media across 5 major
platforms: Instagram, TikTok, YouTube, Telegram, and Twitter.
Managed and coordinated a large team of 20 student content creators(designers, copywriters,
videographs, memologs) successfully maintaining unique and regular content output that outpaces
competitors.
Engaged with followers by responding to inquiries, fostering interaction through comments, and
monitoring page analytics
Developed a content plan, defining key objectives and visual style.
Conducted regular brainstorming sessions with the team to enhance content strategy.

TikTok Content Creator
beauty salon Backstage (jun 2025 - oct 2025)

Developed and implemented a 5-month content strategy specifically for TikTok to increase local
salon visibility and drive bookings.
Produced short-form video content focused on beauty trends, services, and behind-the-scenes salon
life.
Gained practical experience in client communication and tailoring creative output to business
marketing goals.

Project manager
ITZeyz (feb 2025 - present)

Coordinating the full lifecycle of IT projects (both internal and client-facing)
Organizing collaboration between technical teams and stakeholders
Collecting, clarifying, and aligning project requirements
Communicating with clients and maintaining clear expectations regarding functionality and timelines
Working with technical documentation and project-level data structures

Skills
Social Media & Content
Content strategy & planning
Short-form video production (Reels, TikTok)
Scripting & filming
Visual storytelling
Creative ideation & campaign concepts
Copywriting (captions, scripts, social copy)
Trend research & adaptation
Community management
Analytics & Strategy
Social media analytics (TikTok Analytics, Instagram Insights)
Audience research
Performance tracking & reporting
Tools & Platforms
Canva Miro
Figma Trello
CapCut ChatGPT
Notion Claude

Certificates
Marketing for IT Products — Genesis (96.1% completion, Aug 2025)