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Mariia Spivak
SMM Manager & Content Strategist

Strategy, analytics & high-performing visual content

Remote
[open contact info](look above in the "contact info" section)

Portfolio: https://canva.link/gdz369659wj5t34

PROFILE
SMM Manager and Content Strategist with experience working on international projects and
premium service brands.

I build structured content systems that improve visibility, engagement, and brand perception. My
work combines strategy, analytics, and strong visual direction, with a focus on Instagram,
TikTok, LinkedIn, and Pinterest.

I also integrate AI tools into content workflows to accelerate production, enhance visual quality,
and scale content effectively.

CORE SKILLS
SMM & Strategy

 Social media management (Instagram, TikTok, LinkedIn, Pinterest)
 Content strategy development and planning
 Content systems: pillars, formats, content calendars
 Performance analysis and optimization
 Brand positioning and tone of voice

Content & Production

 Short-form video strategy (Reels, TikTok, Shorts)
 Content creation: photo, video, editing
 Visual storytelling and creative direction
 Copywriting for social media

AI & Creative Tools
  AI tools for visual content and ideation
 Prompt-based content generation
 Concept creation and visual direction
 Content testing and optimization

Management

 Content planning and coordination
 Working with designers, editors, and teams
 Managing content workflows and deadlines

TOOLS
Video: Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro
Design: Photoshop, Lightroom, Illustrator, Canva

AI: ChatGPT, Midjourney, Sora, Veo, Higgsfield, Ideogram, Leonardo, Freepik AI, Kling,
PixVerse, Reve, Nanobanana

Platforms: Instagram, TikTok, LinkedIn, Pinterest
CRM: HubSpot, Hurma HR
Workflow: Google Workspace, Notion, Frame.io

EXPERIENCE
IVORY STUDIO — Qatar (Remote)
SMM / Content Strategist & Video Lead | 2023–Present

 Built structured content systems for premium wedding, family, and events content
 Managed content planning and publishing across multiple directions
 Produced and edited short-form video content
 Strengthened visual direction and brand positioning
 Integrated AI tools into content production and creative workflows

Results:

 500K+ content views
 Increased engagement and profile activity
 Stronger premium brand positioning

KALYNA REHAB (Olha Kolinko)
Content Strategist / SMM | 2024–2025

 Structured content and messaging
 Built expert positioning through content
 Produced photo and video content
 Managed visual direction and content production
 Introduced consistent posting system

Results:

 Clear expert brand positioning
 Increased audience trust
 Consistent engagement
 Higher interest in services

ALLSTARS-IT Ukraine
Digital Media Content Creator | 2019–2022

 Created video and visual content for social media
 Supported content strategy and brand communication
 Produced content for employer branding and marketing
 Worked with marketing teams on campaigns and content

Results:

 Increased engagement and visibility
 Improved content consistency
 Strengthened employer brand presence

EDUCATION & DEVELOPMENT
Bachelor’s Degree in Marketing
V. N. Karazin Kharkiv National University | 2005–2010

SMM & Content Strategy Practicum
AI & Visual Creation

Continuously updating skills in SMM and AI,
working with current tools and industry practices