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Yuliana Dehtiarova
Email: [open contact info](look above in the "contact info" section)
Open to relocation to Canada

Professional Summary
Results-driven Marketing & Event Leader with 9+ years of experience building scalable event-to-sales
funnels in EdTech and AI sectors. Proven ability to drive demand generation, increase conversions,
and reduce customer acquisition costs through data-informed strategy and cross-functional
collaboration. Experienced in leading teams, executing go-to-market initiatives, and aligning
marketing with sales and product objectives.

Key Achievements:
• Generated 1,200–2,000 qualified registrations per month (3× growth)
• Increased event show-up rates to 53–62% (industry benchmark ~35%)
• Reduced cost-per-lead by 25–40% through funnel optimization
• Led Ukraine’s largest AI online event (9,000+ participants)

Core Competencies
• Demand Generation & Lead Acquisition
• Event Marketing & Webinar Strategy
• Go-to-Market Strategy
• Marketing Funnel Optimization
• Performance Marketing
• Content Strategy & Editorial Leadership
• Cross-Functional Team Leadership
• Marketing Analytics & KPI Reporting
• Conversion Rate Optimization (CRO)

Tools: Google Analytics, Jira, Confluence, Zoho CRM, WordPress, Miro, Figma, Webinar Stars,
ChatGPT, Fireflies

Professional Experience
Head of Event Marketing & Creative
Neoversity (GoIT Global) | Dec 2024 – Feb 2026
• Designed and scaled event-to-sales funnels for AI, ML, Cybersecurity, and Software
Engineering programs, generating 1,200–2,000 monthly registrations
• Improved webinar attendance rates to 53–62% through optimized content, reminder flows,
and funnel automation
• Executed 40+ large-scale online events annually, including webinars, meetups, multi-day
conferences, and automated event series
• Led a cross-functional marketing team (designers, copywriters), overseeing hiring,
onboarding, and performance evaluation
 • Reduced CPL by 25–40% via content optimization and chatbot automation strategies
• Partnered with Sales and Product teams to align messaging, positioning, and go-to-market
strategies
• Established editorial standards, tone of voice, and scalable creative workflows

Copywriting Team Lead
NETFORCE Group | Oct 2023 – Dec 2024
• Built and led a content team supporting IT and tech-focused B2B marketing initiatives
• Implemented structured sprint planning (Jira) to improve workflow efficiency
• Developed tone of voice guidelines and internal documentation to standardize brand
communication
• Launched email and chatbot marketing funnels for lead generation and conversion support
• Conducted competitor analysis and market research to inform content and positioning
strategy
• Tracked performance metrics using Google Analytics and business KPIs

IT Copywriter
NETFORCE Group | Jun 2021 – Oct 2023
• Produced long-form and performance-driven content in DevOps and system administration
domains
• Supported inbound marketing initiatives and lead-generation campaigns
• Collaborated with SEO, sales, and product teams to align messaging with target audiences

Creative Copywriter (Freelance)
2018 – 2021
• Delivered marketing and brand content for EdTech, lifestyle, and digital brands
• Developed campaign messaging, landing pages, email sequences, and content funnels

Editor-in-Chief
Media Group PravdaTUT | 2016 – 2018
• Managed editorial planning, content production, and team coordination
• Oversaw publishing workflows and quality control
• Led newsroom operations and deadline-driven production cycles

EDUCATION:
BA in Journalism, Institute of International Relations, National Aviation University, Kyiv 2012-2016

LANGUAGES:
Ukrainian – Native, Russian – Fluent, English – Intermediate (working proficiency)