Світлана

SVITLANA BULAVKINA

Senior UI/UX Designer | Design Systems Expert | AI-Enhanced UX

[open contact info](look above in the "contact info" section) L'viv, Ukraine

[open contact info](look above in the "contact info" section)

behance.net/gallery/237088555/CVPortfolio-UIUX-Bulavkina

[open contact info](look above in the "contact info" section)

Strategic UI/UX designer with over 15 years of experience in digital design (6+ years in product UX). Proven leadership experience in

complex projects: from conducting discovery workshops with PM and Engineering to mentoring and product lifecycle management.

Expert in building scalable design systems and transforming business metrics into high-performance solutions. Increased conversion by

35% and user satisfaction by 25% through data-centric approach and testing. Certi ed AI in UX specialist, ensuring the implementation of

innovations in cross-platform products.

Signature wins

Design system scaling win

Funnel optimization win

Enterprise work ow simpli cation win

Work Experience

Senior UI/UX Designer in QPharma, Inc.

Jan 2023 - Present

Super App for Pharmacists & Doctors — 6 Modules | Web & Mobile

Fragmented multi-role healthcare work ows → Led end-to-end cross-platform UX strategy → Streamlined experiences and

improved e ciency → –40% task time.

Inconsistent UI and scaling challenges → Owned and operationalized the design system, driving hando and UX QA → Elevated

product quality and scalability → Measured by improved release quality and faster engineering cycles.

Data-driven prioritization → Led research and A/B testing to shape roadmap decisions → Increased satisfaction and revenue

performance → +25% NPS, +15% checkout conversions, +35% faster cycle time.

Senior UI/UX Designer in Groupado

Feb 2022 - Dec 2022

E-learning & Collaboration Platform (Web + Mobile)

Fragmented core UX across teams

→ Led end-to-end UX in cross-functional squad (PM, 4 Eng, Data, Research) → Uni ed product experiences across key journeys →
Measured by delivery ownership across all core ows

High drop-o s in onboarding and enrollment funnel

→ Redesigned course discovery → enrollment → collaboration journey → Reduced friction and optimized conversion paths →
−25% drop-o s | +35% enrollment conversion
Inconsistent UI and slow design execution

→ Built scalable design system, de ned personas, reframed problem statements → Increased e ciency and ensured cross-platform

consistency → +85% design e ciency | System adopted across product

Limited user insight and slow iteration cycles

→ Implemented continuous feedback loops with Engineering & Data → Improved usability and accelerated releases → +43%

usability | +20% CSAT | 95% faster release cycles (releases/week)

UI/UX Designer in Cerera Technologies

Feb 2021 - Dec 2021

Business Automation Solutions

Complexity → Clarity

Simpli ed data-heavy systems into intuitive, WCAG-compliant interfaces → Reduced task time 30%.

Low Engagement → Measured Optimization

Led rapid UX research & A/B testing (2 weeks) → Increased engagement 25%.
 Work ow Friction → Operational E ciency

Restructured enterprise work ows via workshops & discovery → Improved team e ciency 20%.

Inconsistency → Scalable Systems

Built cross-platform design systems (IA, dashboards, roles/permissions) → Accelerated delivery & ensured product consistency at

scale.

Education

National University Lviv Politechnic

Sociology | Bachelor's degree (Sep 2001 - Jul 2005)

Hard Skills

Design Tools: Figma, Framer

Analytics: Amplitude, Google Analytics, Hotjar, Mixpanel

UX Research: Moderated/Unmoderated Usability Testing, ( JTBD), Surveys

Prototyping: A/B Testing

Information Architecture, Interaction Design, Wireframing

Design Systems: tokens, components, governance, documentation

Accessibility: WCAG 2.1 AA

Stakeholder management

Product strategy / OKRs

Facilitation (workshops), service design

Soft Skills

Creativity

Case: I noticed that users were signing up — but not moving their money.

Creativly redesigned the experience using behavioral triggers: clear goals, progress visualization, and well-timed nudges. Instead

of a static dashboard, users saw momentum. Result: activation turned into action, transaction frequency climbed.

Teamwork

Case: I noticed growing tension between Product and Engineering over missed deadlines. Facilitated a short alignment workshop

to clarify priorities, constraints, and success metrics, turning competing opinions into a shared roadmap. Result: fewer reworks, a

15% faster release cycle, and stronger cross-team trust that accelerated future launches.

Critical thinking

Case: I noticed that declining conversions were being blamed on “poor UI,” but questioned the assumption and analyzed behavior

data end-to-end. By mapping the full journey, i uncovered that the real issue was pricing confusion and misaligned messaging —

not layout or visuals. Reframing the problem led to a targeted content and ow adjustment that increased conversions by 18%

without a costly redesign.

Time management

Open-mindedness

Comfort with ambiguity

Languages

Ukrainian | Native or Bilingual

English | Professional

Certi cations

Fundamentals of AI in UI/UX Design ( Jan 2026) - completed

Basics of UX Research ( Jan 2026) - completed

Visual Design Courses for UI Designers (Oct 2025)

Human-Computer Interaction (Aug 2023)

Interface Animation in After E ects (Sep-Dec 2022)

Interests

Reading | Music | Photography | Sketching | Graphic Design