Michael

MICHAEL BURKE-SEVCYSYN
London, UK | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)
LinkedIn: [open contact info](look above in the "contact info" section)
SUMMARY
Results-driven Digital Marketing professional with experience across hospitality, education and
consumer-focused brands. Skilled in paid media, social media, email marketing, SEO, website
management, analytics and creative campaign development. Experienced in working across multiple
brands and international environments.
WORK EXPERIENCE

University Centre David Game - Digital Marketing Executive Apr 2026 – Present

• Manage digital marketing activity across paid media, social media, email and website
channels
• Plan and optimise campaigns across Google Ads and Meta, monitoring performance
and spend
• Create campaign assets and social content for programme promotion, student
recruitment and institutional communications
• Website updates, SEO and digital content following the University Centre David
Game rebrand

Criterion Hospitality – Marketing Executive Aug 2025 – Apr 2026
Deliver marketing campaigns across a large portfolio of hotels, rooftop venues, and lifestyle brands in
central London
Managed full-funnel digital marketing, including paid media, email campaigns, social content, website
optimisation (WordPress, Squarespace), and seasonal promotions
Lead creative production for signage, menus, digital assets, and in-venue marketing materials
Support revenue-driving campaigns including promotions, launches, and brand activations
Work closely with digital teams to track performance across Google Analytics, Meta, and email
platforms to optimise campaigns
Delivered B2B partnership campaigns with external brands including Titanique (Piccadilly) and Albert
Schloss, driving cross-promotional exposure and incremental revenue opportunities

Young’s Pubs – Digital Marketing Executive (Maternity Cover) Oct 2024 – Aug 2025

Supported execution of multi-brand marketing campaigns across hospitality venues
Coordinated content creation across social media, email, and website platforms
Assisted with campaign planning, asset creation, and rollout across multiple locations
Worked with internal teams to ensure brand consistency across all touchpoints

Gloves Not Guns – Social Media Marketing Intern Aug 2024 – Oct 2024
Delivered social media campaigns focused on engagement and reach
Designed digital content using Photoshop, Illustrator, and Figma
Applied SEO and competitor research to strengthen online presence

O2 – Customer Advisor Mar 2022 – Jun 2023

Delivered digital and technical support across a high-volume customer base

The South Kensington Club – Assistant Office Manager Jul 2018 – May 2021

Supported operations and marketing for premium member events
Trained new staff
Assisted with CRM communications and member engagement
Worked on events attended by high-profile guests

EDUCATION & CERTIFICATION
Bachelor of Digital Media (Hons) Sep 2021 – Jun 2024
University of Roehampton
Inbound Marketing Aug 2025 – Aug 2025
HubSpot Academy
High School Diploma Sep 2009 – May 2015
International School of Düsseldorf
Zhovkva School Number 2 (officially known as Жовківський заклад Sep 2004 – May 2009
загальної середньої освіти І-ІІІ ступенів №2

ADDITIONAL INFORMATION

Digital Marketing: PPC, Paid Social, Email Marketing, SEO, World Press, Squarespace

Content & Brand: Copywriting, Social Strategy, Campaign Development

Design: Adobe Photoshop, Canva, Figma, Premier Pro, Illustrator, InDesign

Analytics: Google Analytics, Meta Business Suite, Excel Dashboards

CRM & Automation: HubSpot, Campaing Monitor

UX/UI: A/B Testing, User Research

AWARDS

Best new starter of the Month- Criterion Hospitality (Oct 2025)
Employee of the Month – The South Kensington Club (Aug 2019)