Vladyslav

Vladyslav Dorogov
Email Marketing Specialist
📍 Zhytomyr, Ukraine 📞 [open contact info](look above in the "contact info" section) ✉ [open contact info](look above in the "contact info" section)
🔗 [open contact info](look above in the "contact info" section)
PROFESSIONAL SUMMARY
Campaign Coordinator and Email & SMS Marketing Automation Specialist with strong experience in retention
marketing for US eCommerce brands. Specializing in full-scale email and SMS buildouts, lifecycle automation
systems, and data-driven campaign management that drive revenue, engagement, and long-term customer value.
Extensive hands-on experience with Klaviyo, Mailchimp, Seguno Email, Postscript, and Tapcart, delivering end-
to-end execution from strategy and infrastructure setup to optimization and performance analysis. Known for
managing up to 10 concurrent client accounts with a structured, scalable approach, including during high-
pressure periods such as BFCM.

WORK EXPERIENCE

Campaign Coordinator | Email & SMS Marketing Specialist · Bread Loaf July 2024 – Present
Remote · US eCommerce Market
• Plan and execute email & SMS campaigns in Klaviyo, consistently improving open rates through
engagement-based segmentation and optimized send timing
• Build end-to-end automation flow architecture (Welcome, Abandoned Cart, Browse Abandonment, Post-
Purchase, Winback, Reactivation, Sunset), driving sustained revenue from owned channels
• Implement and optimize sign-up pop-ups and teasers (exit-intent, embedded, spin-to-win), resulting in
measurable list growth and improved opt-in rates across client accounts
• Improve campaign CTR and conversion through systematic A/B testing of subject lines, preview text, content
blocks, and send cadence
• Conduct end-to-end account audits covering DNS/deliverability (SPF, DKIM, DMARC), automation logic,
segmentation gaps, and campaign structure
• Monitor ISP-level deliverability across Gmail, Yahoo, and Outlook; identify inbox placement issues and adjust
sending infrastructure and strategy to restore performance
• Build performance reports tracking Open Rate, CTR, Revenue, and Deliverability; translate data into
actionable recommendations for each client
• Maintain list hygiene through engagement segmentation, Soft/Hard Bounce analysis, and proactive removal
of high-risk addresses to protect sender reputation
• Managed 10+ concurrent client accounts during BFCM, maintaining execution quality and meeting KPIs
across all accounts under peak-season pressure
• Recreate pixel-accurate branded email templates from Figma and Photoshop mockups using HTML
• Use AI tools (Claude, ChatGPT, Perplexity) to speed up content creation, HTML work, and analytics,
allowing more focus on strategy and client results
Notable Clients: KEY.co, Pebby Forevee, YoColorado, SheBird, TallMenShoes, Westcoast Saw, Cherokee of
California, Neptonics, Rejuvaskin, Saniderm, Sea Witch Botanicals, Sparkl Fairy Couture, Starlette Galleria, and
others.

EDUCATION

Bachelor's in Marketing · Zhytomyr Polytechnic State University 2023 – 2027 (Expected)

SKILLS & TOOLS
ESP & Marketing Klaviyo (advanced), Seguno Email, Mailchimp, Postscript, Tapcart
Design Tools Figma, Adobe Photoshop, email template creation & brand asset editing
AI & Automation Claude (Anthropic), ChatGPT (OpenAI), Gemini, Perplexity, workflow
automation & copywriting
Analytics Email metrics (OR, CTR, CR), Bounce Analysis, Spam Rate Monitoring,
Segmentation
Deliverability DNS configuration (SPF, DKIM, DMARC), list hygiene, engagement-based
segmentation
Soft Skills Client management, deadline-driven execution, analytical thinking, fast
learner

LANGUAGES

Ukrainian Native
Russian Professional proficiency
English B2 – Upper Intermediate (professional communication)
Polish A1 – Beginner (reading & listening comprehension)

PROFESSIONAL DEVELOPMENT
• Regular attendee of Klaviyo-hosted webinars, product sessions, and email marketing workshops
• Continuously follows industry updates in email deliverability, eCommerce marketing trends, and ESP
platform releases