Карина

SMM Specialist / Content Creator

KARYNA
DNISTRIAN
SMM SPECIALIST /
CONTENT CREATOR

Professional Summary
Hands-on experience in building brand
identities and managing social media presence
in fashion and service industries. Skilled in
creating content that drives engagement,
inquiries, and sales across Instagram, TikTok,
and Telegram. Experienced in full-cycle content
production from strategy, visuals, and
copywriting to analytics, influencer
collaborations, and ad creatives. Adept at
designing logos, mockups, and visual assets, as
well as managing day-to-day account operations
and community interactions.

PORTFOLIO WORK EXPERIENCE
Pobratym Club
2023 Сo-founder, creative
(military-inspired clothing brand)
director/copywriter, SMM, content
creator(Marketing), Pobratym Club
AutoSpot
(military-inspired clothing brand) | Nov
(Auto Service)
2023 - Present...
Led the development of content strategy, tone of

SKILLS
voice, and brand identity from scratch
Managed Instagram, TikTok, and Telegram accounts
Created reels, visuals, and promotional content
Languages Developed visual concepts with bold and humorous
English (Intermediate) prints
Polish(Upper-Intermediate) Designed mockups and advertising creatives
Oversaw daily content production: posts, stories, and
reels
Social Media
Grew Instagram from 0 to 12,800+ followers
Instagram, TikTok, Telegram management
Generated 15-50 orders/per day through organic
Content planning and scheduling content
Community management
Influencer communication
2024 Сreative director/copywriter, SMM,
Content Creation content creator(Marketing),AutoSpot
Reels and short-form video production (Auto Service) | Dec 2024 - Aug 2025
Video shooting and editing
Built the content structure and tone of voice from
Copywriting for social media and campaigns scratch
Brand storytelling Managed Instagram and TikTok accounts
Created content plans for services and promotions
Creative & Design Shot and edited reels featuring cars and service
processes
Brand identity development
Designed posts, stories, and advertising creatives
Tone of voice creation Improved page structure and visual consistency
Visual direction for social media Increased engagement and inquiries through social
Mockups and advertising creatives media

Address: Polava, [open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section)
Ukraine; remote
EDUCATION PREVIOUS
Wyższa Szkoła Finansów i Zarządzania w
Warszawie
EXPERIENCE
2015–2018 | Studies in Marketing
2021 Freight Watch Dispatch, Logity | Aug
2021 - Aug 2025
Top 4 in team performance and quality metrics
Verified calls and shipments with high accuracy
Coordinated international logistics and shipment
tracking
Resolved issues through teamwork and problem-
solving