Євгенія

IEVGENIIA GAMAL
Chief Operating Officer (COO) | Brand & Marketing Strategy Director Kyiv, Ukraine |
[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | TG: @Evgeniya_Gamal

EXECUTIVE SUMMARY
Visionary Operations and Marketing Executive with over 15 years of experience in scaling
agencies, spearheading high-tech production, and architecting global brands. A high-impact
leader who merges operational rigor (P&L, restructuring, KPI frameworks) with advanced
behavioral strategy derived from a Clinical Psychology background. Proven track record in
steering companies through crisis, building elite cross-functional teams, and delivering explosive
business growth through data-backed GTM strategies.

CORE COMPETENCIES
• Operational Excellence: P&L ownership, organizational restructuring, and end-to-end
process optimization.
• Strategic Leadership: Brand architecture, market positioning, and long-term enterprise
scaling.
• Behavioral Strategy: Leveraging psychological triggers to maximize marketing ROI and
dismantle conversion barriers.
• Performance & Growth: Full-funnel lifecycle optimization and high-stakes GTM
execution.

PROFESSIONAL EXPERIENCE
Mental Health Tech & EdTech | Product Marketing & Behavioral Strategy Consultant 2024
– Present (2 Years)

• Behavioral Conversion Engineering: Leveraged clinical psychology expertise to re-
engineer user journeys, achieving a 32% increase in conversion by identifying and
neutralizing emotional friction points.
• Strategic Lifecycle Management: Architected empathy-driven onboarding systems and
multi-channel retention strategies, resulting in a 22% boost in LTV for early-stage
startups.
• Executive Advisory: Consulting founders on brand architecture and hybrid business
models, transitioning products from early concepts to market-ready leaders.

NATIVE | Digital & Influence Marketing Agency | Chief Operating Officer (COO) 2018 –
2024 (6 Years)

• Enterprise Scaling: Steered the agency’s financial strategy and operational roadmap
through high-volatility periods, delivering an average annual revenue growth of 28%.
 • Tier-1 Brand Portfolio: Directed the launch of complex brand ecosystems for Tier-1
clients across FMCG, EdTech, and HealthTech, driving a 65% average increase in
brand awareness.
• Operational Restructuring: Built and mentored a team of 20+ elite specialists;
optimized departmental workflows to reduce operational overhead by 20% without
compromising output quality.

Magic Innovations | Managing Partner / Brand Director 2016 – 2018

• High-Tech Project Leadership: Managed large-scale technical productions (3D
Mapping, AR/VR) for premium global brands, ensuring 100% project profitability across
all accounts.
• Global GTM Execution: Formulated and executed GTM strategies for innovative visual
technologies, securing 7 major international contracts.

ADV Group | Director of Department 2015 – 2016

• Workflow Standardization: Standardized enterprise-level tender processes and
reporting frameworks, increasing department operational efficiency by 18%.
• Account Oversight: Supervised full-cycle video production and event execution for high-
profile international accounts.

Hoshva PR | Chief Operating Officer (COO) 2014 – 2015

• Process Engineering: Optimized inter-departmental synergy, ensuring 100% deadline
compliance and increasing net project profitability by 22%.

EDUCATION
• Master’s Degree in Marketing & Management
• Degree in Clinical Psychology (Specialization in Neuromarketing and Consumer
Behavior Analysis)