Анастасія

Anastasiya Dao
Creative Marketing Specialist

SUMMARY
Creative Marketing Specialist focused on building ad concepts based
on real customer insights and sales feedback. Experienced in
developing scripts, creative hooks, and briefs for designers and video
editors. Strong understanding of audience psychology and
performance-driven marketing. Comfortable working in cross-
functional teams and iterating creatives through testing.

EXPERIENCE:
CONTACT: DIGITAL MARKETING MANAGER

[open contact info](look above in the "contact info" section) JANUARY 2024 – FEBRUARY 2026

[open contact info](look above in the "contact info" section) Crypto Industries
@nas_dao Developed creative concepts and scripts for paid social
campaigns (Meta, Google Ads)
Built advertising ideas based on audience behavior, market
SKILLS:
context, and campaign performance
Creative Concept Development Wrote detailed briefs for designers and video editors to ensure
Audience Research alignment between concept and execution

Competitor Analysis Participated in creative testing cycles and iterated concepts
based on performance results
Script & Copywriting
Contributed to content production process from idea to final
Creative Briefing
asset
Trend Monitoring
Led company event organization and conference booth
Performance Analysis execution end-to-end.
Marketing Funnel Development Built and managed marketing funnels from strategy to
Strong Communication implementation
Developed branded merchandise concepts and coordinated
production
EDUCATION:
Managed communication and coordination with external
KYIV NATIONAL LINGUISTIC UNIVERSITY contractors and vendors
2012 - 2016 Created marketing copy for campaigns, landing pages, and

Bachelor’s Degree in English and French promotional materials
Translation

LANGUAGE:
English (В2)
French (Academic background)
Ukrainian (native)