Руслан

RUSLAN MAHA
Finance Perfomance Analyst
[open contact info](look above in the "contact info" section) Kyiv / Dublin TG: @magaruslann LinkedIn Link

I’m a financial analyst with experience in performance marketing and media buying, combining analytical
thinking with a practical understanding of business processes. I have worked on evaluating the performance
of products, teams, and partners, as well as optimizing financial flows and operations. I have experience
building reports, analyzing revenue and costs, and making data-driven decisions. I progressed from Account
Manager to Media Buyer, gaining a strong understanding of performance metrics and advertising
ecosystems. I am skilled at working with large datasets, analyzing competitive landscapes, and identifying
growth opportunities. My goal is to grow in finance and analytics, particularly within a fintech company.

EDUCATION WORK EXPERIENCE
STATE UNIVERSITY OF TRADE
Mega Affiliate | Performance - Finance Analyst 2025-2026
AND ECONOMICS
Commercial Lawyer 2024 - now I worked on developing the media buying team by analyzing the
performance of products, team members, and partners. I structured
KYIV INTERNATIONAL the workflows of the team, various departments, and operational
UNIVERSITY mechanisms. I fostered interpersonal relationships within the team.
Editor - Journalist 2021 - 2024
Trident Media | Accs Farmer → Media Buyer 2022-2025

HORODOK SCHOOL OF POLISH I progressed from an Account Manager (responsible for campaign
High School 2009 - 2020 creation, monitoring, process oversight, and reporting) to an
independent Media Buyer. I launched advertising campaigns across
various geographic regions. I analyzed competitors and improved my
own results through data analysis and hard work.
LANGUAGE
Angry Target | Perfomance Finance Analyst 2020-2022
Ukrainian (own)
Managed the financial flows of a marketing services agency.
English (B1) Monitored the team’s revenue and expense metrics. Organized
funding for corporate initiatives and structured financial reports. I was
Polish (B1) responsible for performance analytics. I secured private investment for
the team and managed reporting for advertising campaigns.

Local Television | Editor - Journalist 2018-2020
COURSES
Editing articles and organizing information for other journalists.
Google Data Analytics Researching sources and information. Writing original reports and
(Data structure, reporting, stories for print publications and television broadcasts. Knowledge of
dashboards, and sharing) report structure and the ability to convey information effectively.
USDavis SQL Data Science
(A thorough understanding of
database architecture, as well
as the tools and mechanisms
SOFT SKILL
used for data collection, I am skilled at organizing information. I have strong analytical skills. I
formatting, transformation, easily identify logical errors and patterns in data and information.
and machine analysis)
I communicate well within a team. I consider myself a systematic
Meta Data Analytics and responsible person who keeps my promises.
The use of data analysis
I have experience creating clear reports. I can communicate
based on advertising
information effectively and generate analytics (dashboards, graphs,
campaigns, analysis of
and charts). I can clean up data and share it.
targeting metrics, and
the management of
marketing structures)
RUSLAN MAHA
Data Analyst
[open contact info](look above in the "contact info" section) Kyiv / Dublin [open contact info](look above in the "contact info" section) LinkedIn Link

TOOLS AND SYSTEMS | HARD SKILLS
GA4 - Practical experience in analyzing websites based on events,
and analytics derived from this data
BigQuery - Work involving SQL queries, data formatting, extraction,
and structuring (including from GA4)
LLM (ChatGPT, Gemini, Capilot) / Cloude Code - Hands-on daily
work, understanding the aspects, characteristics, advantages, and
disadvantages of each model. Practical experience with Cloud
Code.
Excel / G Sheet / Power BI - Practical experience in creating
dashboards, reports, charts, and graphs based on databases

I have a solid understanding of core financial statements, including
Profit & Loss (P&L), Cash Flow (CF), and Balance Sheet (BS), and I can
interpret how they reflect a company’s financial performance,
liquidity, and overall position.

INDEPENDED PROJECTS AND HOBBIES
I am involved in developing the Ukrainian-language community on
YouTube. I help fellow creators produce content. I provide advice on
gathering information, and sometimes I handle media monitoring
directly and collect information for videos.

He ran his own YouTube channel about Ukrainian business and
politics
Link Youtube