Дар'я

DARIA BUDNYK
Head Of Sales And Marketing | Senior Marketing Manager
[open contact info](look above in the "contact info" section) (WhatsApp) 📞
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section) Malta, Mellieha
Ukrainian

EXPERIENCE SUMMARY
Chief Marketing Officer Commercially driven leader with 10+ years of
experience building and scaling marketing and sales
OKTO Family Group functions across B2B, B2C, and D2C environments.
08/2024 Ukraine (Remote)
Creative products brand | oktoclay.com Leads marketing across global markets including
• Full-cycle product marketing: from idea development to packaging and the US, Canada, the EU, the UK, and Australia,
international sales managing annual budgets exceeding $500K.
• Management of marketing and product development teams (10 specialists)
• Development of marketing strategy and collaboration with distributors
• Product presentation at international trade shows (USA, EU) CORE EXPERTISE
• Budget planning, KPI setting, analytics, and performance reporting
• Successfully launched 30+ new SKUs within one year Strategic Marketing
• Built B2C e-commerce direction from scratch in Ukraine and the US
• Optimized product portfolio by expanding a niche premium assortment into Product Marketing & Go-to-Market Strategy
a mass-market segment aligned with market demand
Subscription & Retention Marketing
Senior Growth Marketing Manager
Performance Marketing
Miss To Mrs Wedding Gifts Inc.
03/2022 - 08/2024 Canada (Remote) E-commerce Sales Growth & Optimization
E-com subscription business | misstomrsbox.com
• Led multi-channel growth strategy (Paid Ads, Email, SEO, Affiliate) Team & Vendor Management
• Managed internal team and external partners
• Owned budget planning, KPI tracking, and performance optimization Analytics, KPI Optimization (P&L, ROI, LTV)
• Drove customer acquisition and retention strategies
• Increased online revenue by +30% Leadership, Presentation Skills & B2B Negotiations
• Reduced CAC by 5% while maintaining growth
• Increased retention from 50% to 70%
• Improved marketing efficiency through budget reallocation and channel SKILLS
optimization
Google Analytics 4
Head of Marketing
My Technics Meta & Google Ads Manager Recurly
06/2020 - 02/2022 Zaporizhzhia, Ukraine
Retail electronics chain Shopify WordPress
• Managed a team of 5 marketing specialists and full marketing operations
• Developed digital strategy (Google Ads, Meta, SEO) Awin (ShareASale) Brevo Hotjar
• Managed promotions, store launches, and offline marketing
• Doubled organic website traffic
• Increased website conversion rate from 5% to 15%
Canva Figma AI
• Rebranded 80% of retail locations, increasing offline traffic by 24%

Senior Marketing Specialist LANGUAGES
St. Nicholas Clinic English
09/2019 - 06/2020 Zaporizhzhia, Ukraine Proficient
Healthcare
• Launched the brand from scratch, incl. development of brand book Ukrainian
• Organised events and executed outdoor advertising campaigns Native
• Ranked website Top-5 in the region within 6 months
• Launched social media channels, including YouTube German
Intermediate
Marketing Specialist
Pro-SEO.pro EDUCATION
03/2015 - 09/2019 Ukraine (Remote)
Marketing Agency Master’s Degree in Philology
• Started as Project Manager and progressed into Marketing Specialist role Zaporizhzhia National University, Ukraine,
• Delivered marketing initiatives for DACH markets (Germany, Switzerland) 2005 - 2010

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