Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/18327858/

Work experience

Маркетинг-аналітик

from 04.2026 to 07.2026 (4 months)
Flash, школа англійської мови, Вінниця (Освіта, наука)

Built a full-funnel communication strategy covering TOFU, MOFU, BOFU and post-purchase stages
Mapped customer objections and behavioral triggers across every decision stage
Designed communication scenarios for 6 customer journey stages
Developed channel-specific messaging for TikTok, Instagram, Facebook, Telegram, Viber and landing pages
Defined KPIs for every funnel stage (CTR, CPC, CPL, CR, ROAS, Engagement Rate)
Created a scalable nurture system combining educational content, social proof and retention mechanics

Brand marketing specialist

from 04.2025 to 08.2025 (5 months)
Park Audio, Вінниця (Машинобудування)

Researched B2B buying behaviour within the HoReCa audio market
Developed communication strategy for long B2B decision cycles
Built messaging architecture focused on expertise and trust rather than product promotion

Marketing Specialist

from 01.2022 to 09.2023 (1 year 9 months)
Aiesec, Вінниця (Неприбуткові, благодійні та громадські організації)

Researched audience motivations, barriers and decision-making patterns to improve recruitment campaigns
Developed communication strategies that translated organizational values into clear and relevant messaging
Built customer journeys and messaging systems that supported users through different decision stages
Tested communication hypotheses and optimized campaigns based on behavioral insights and performance data
Collaborated with international stakeholders to ensure consistent brand communication across local and global initiatives

Brand manager

from 10.2021 to now (4 years 11 months)
Freelance | Self-Employed, Дистанційно (Маркетинг, реклама, PR)

Researched audience motivations, barriers and decision-making patterns to improve recruitment campaigns
Developed communication strategies that translated organizational values into clear and relevant messaging
Built customer journeys and messaging systems that supported users through different decision stages
Tested communication hypotheses and optimized campaigns based on behavioral insights and performance data
Collaborated with international stakeholders to ensure consistent brand communication across local and global initiatives

Education

State University of Trade and Economics

Management organizations, Вінниця
Higher, from 2025 to 2028 (3 years)

Vinnytsia technical applied college

Banking, Finance, Insurance, Вінниця
Unfinished higher, from 2022 to 2025 (3 years)

Additional education and certificates

Marketing IT products Genesis

2024

Мистецтво важких переговорів, KMBS (Києво-Могилянська бізнес-школа)

2023

Управлінське мислення: топ-команда, рішення, відповідальність, КБМС(Києво-Могилянська бізнес-школа)

2026

Стратегічне мислення. Робота з майбутнім КБМС(Києво-Могилянська бізнес-школа)

2024

Knowledge and skills

• Adobe Premiere Pro
• Adobe Photoshop
• Adobe Illustrator
• Adobe
• Figma
• Adobe InDesign
• Adobe Lightroom
• Financial analysis
• Business Process Management
• Performance marketing
• SMM
• Development of a marketing strategy
• Marketing
• Digital marketing
• TikTok Ads
• Facebook Ads Manager
• Google Ads
• VN Video Editor
• CapCut
• Strategic planning
• Canvа

Language proficiencies

• English — fluent
• Ukrainian — fluent

Additional information

Portfolio and where you can follow me

https://www.behance.net/viktoriialiashko
https://app.bazait.com/talent/viktoriia-liashko
[open contact info](look above in the "contact info" section)
https://drive.google.com/drive/folders/1ogp7RDDqtckuiwobrGJg8eUOjJUxTaZT?usp=drive_link