Каріна

Karina Shcherbina
Home : Im Stadtfelde 33, 31655, Stadthagen, Germany

Email: [open contact info](look above in the "contact info" section) Phone: [open contact info](look above in the "contact info" section)

Phone: [open contact info](look above in the "contact info" section)
Gender: Female Date of birth: 19/10/1992 Place of birth: Dnipro, Ukraine Nation

ality: Ukrainian

ABOUT ME
I am currently a student at the University of Europe for Applied Sciences, eager to apply
my knowledge in practical projects. I am enthusiastic about contributing to and
developing real business tasks.

WORK EXPERIENCE
ATB-Market
City: Dnipro | Country: Ukraine

[ 01/05/2016 – 24/08/2022 ] Department store manager

• Developing and implementing strategies to increase sales and profitability
• Managing staff: recruitment, training, motivation, and professional development
• Ensuring compliance with customer service standards
• Conducting inventory checks and managing stock levels
• Monitoring financial performance and preparing financial reports
• Organizing employee work schedules and delegating responsibilities
• Ensuring the security of inventory and preventing losses
• Analyzing competitors and introducing competitive advantages
• Preparing performance reports for management, covering key performance
indicators (KPIs)
• Ensuring compliance with legal requirements, including labor laws and consumer
rights

ATB-Market
City: Dnipro | Country: Ukraine

[ 15/01/2014 – 01/05/2016 ] Retail merchandising manager

• Receiving and inspecting goods
• Managing inventory
• Preparing product reports
• Ensuring the quality and compliance of merchandise

EDUCATION AND TRAIN-
ING
[ 01/09/2011 – 30/06/2016 ] National Metallurgical Academy of Ukraine
Machine Engineering ww.nmetau.edu.ua
City: Dnipro | Country: Ukraine | Level in EQF: EQF level 6

[ 01/09/1999 – 25/06/2010 ] Complete General Secondary Education
School № 83
City: Dnipro | Country: Ukraine | Level in EQF: EQF level 4

[ 01/09/2025 – Current ] Marketing management
 University of Europe for Applied Sciences
City: Hamburg | Country: Germany | Level in EQF: EQF level 7
• Strategic and digital marketing

• Customer centric management and consumer behavior analysis
• Corporate positioning and decision making processes
• Data driven marketing and marketing analytics

• Sales excellence and dialogical communication
• Internal marketing and culture shaping
• Comparative cultural studies and international communication
• Entrepreneurial thinking and digital business models
• CSR, ethics and regenerative design
• Advanced research methodologies and applied business coaching

• Leadership, teamwork and intercultural collaboration
• Development of practical marketing strategies and business projects
LANGUAGE SKILLS
Mother tongue(s): Russian , Ukrainian
Other language(s):
German
LISTENING B2 READING B2 WRITING B2
SPOKEN PRODUCTION B2 SPOKEN INTERACTION B2

English
LISTENING B2 READING B2 WRITING B2
SPOKEN PRODUCTION B2 SPOKEN INTERACTION B2

Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user
SKILLS
Microsoft Office Suite | Google Workspace | Social Media Management | SEO and SEM
| Figma | Online Meeting Platforms | Programming Basics

HONOURS AND AWARDS
[ 05/05/2023 ] Certificate UI/UX Designer Awarding institution: Goit Global

UI/UX Design and Mobile App Development Training

Completed an intensive course at GoIT covering key skills in web and mobile application
design. Gained hands-on experience in:

• Web design: Initial research, moodboards, prototyping, typography, raster/vector
graphics, and responsive UI development using Figma.

•UX/UI design: User flow creation, personas, design thinking, data visualization, A/B
testing, and UI adaptation for various platforms.

•Mobile App design: Application architecture, material design guidelines, onboarding
processes, and animation patterns.

VOLUNTEERING
[ 01/10/2024 – 01/11/2024 ] Animal Care Volunteer Hanover Animal Shelter, Germany

• Organized community events to promote animal adoption.

• Developed and managed social media campaigns for the shelter.
HOBBIES AND INTERESTS
Marketing

• Exploring digital marketing trends

• Learning new languages and cultural studies

• Reading business literature on marketing and management
DRIVING LICENCE
Cars: B