Євген

Yevgen Borodin
Ozerna 11 str. 81, Gorenychi 082114, Ukraine
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Education
2019-2020 Pre-MBA Marketing Program, MIM Business School.
2006 – 2008 Faculty of postgraduate education. Specialty «Marketing», specialization «Marketing
specialist», Donetsk State University of economy and trade.
1992 – 1998 Medical Doctor, specialization in treatment, emergency care, Donetsk State Medical
University, Medical Faculty

Summary of Professional Experience
Viatris: More than 5 years of leading the Team of Field Force, Over 5 years of experience managing
a Field Force team of up to 65 people in the sales department.

Pfizer: More than 10 years of leading the Team of Field Force, consisting of up to 80 people in total
in Marketing and Sales. Positions held with level of responsibility both on cluster and country levels starting
from Field Force Manager Ukraine, Western Belt Cluster Retail Lead to CF Lead Ukraine.3-years as the
Area (Regional) Manager

Allergan: 3 years include experience of regional product specialist (East Region) and Business Unit
Manager
Gedeon Richter: 3-years as the medical representative
7 years of experience in a practical healthcare as emergency care doctor

Employment History
November 2020 – March 2026 Market Lead Ukraine Viatris\ MEDA Pharmaceuticals
Switzerland Gmbh

Major Responsibilities:
•Achieve the sales goals of Viatris by leading, training, motivating the team of regional managers, medical
representatives and customer insights managers
•OP, LE planning for current and periods ahead. P&L Responsibility
•Performance Management of the reporting Team
•Establish working relationships with Pharmacy Chains and OLs to support achievement of business goals
•Strategic Management
Achievements:
•Delivered 37% sales growth (in currency) in 2023, ahead of the market by 5% and subsequent annual
growth of at least 12%
•Achieved volume growth of +23% in units in 2024 against the backdrop of an overall market decline.
•Consistently executed the plan at 102-105% over the past 5 years.
• Successfully integrated Upjohn (Pfizer) into Viatris (merger with Mylan) without losing key field staff.
Developed new Field Force structure that delivered >10% growth in first year.
•Signed strategic contracts with TOP-10 pharmacy chains, increasing the presence of focus SKUs by 15-
20%
•Implemented a flexible motivation system (SPOT bonuses) and the "Champions Program", which reduced
staff turnover by 40%. Increased the number of visits by 15% without loss of quality through the
implementation of a new CRM system and a doctor and pharmacy segmentation project

October 2010 – November 2020 CF Team Lead (Ukraine), Pfizer Export B.V
Major Responsibilities:
•Achieve the sales goals of Upjohn Products by leading, training, motivating the team of regional
managers, medical representatives and customer insights managers
•OP, LE planning for current and periods ahead. P&L Responsibility
•Performance Management of the reporting Team
•Establish working relationships with Pharmacy Chains and OLs to support achievement of business goals
•Strategic Management
•Preparing the Upjohn division for a merger with Mylan Corporation

Achievements:
•Successful track record of meeting or exceeding OP and in direct management of sales and marketing
organization. 28% Revenue Growth in 2019 vs. previous year. 124% OP Achievement
•Development and implementation of hospital discount program for hospital tenders, Viagra availability
project
•Fast response to changing situation and ensuring adaption to the new reality (VCC, digital orientation)
•Developed and conducted over 35 trainings, covering ~2.5K pharmacists all over Ukraine. This project
became finalist in 2019 Commercial Excellence Awards
•Successful and smooth transition to UEBV

December 2017- December 2018; Retail Business Lead WB PEH (Ukraine, Belarus, Kazakstan,
CauCar), Pfizer Export B.V
Major Responsibilities:
•Achieve the sales goals for all Pfizer products in the WB Cluster
•Lead, train and motivate the team of regional managers, medical representatives and customer insights
managers
•OP, LE planning. P&L Responsibility
•Performance Management of the reporting Team
•Strategic Management; Resource allocation within the Cluster
Achievements:
•Growth of promoted products by 30% in Ukraine.
•Developed F2F colleagues’ motivation program – project GROW. Participation open for F2F colleagues
from Ukraine, Belarus and Baltics, Kazakstan. Project consists of number of custom-designed by me
trainings and professional developments tasks
•Pharmacy project developed and implemented

February 2014 - December 2017; Field Force Manager (Ukraine), Pfizer H.C.P. Corporation
Major Responsibilities:
•Achieve the sales goals for all Pfizer products in Ukraine
•Training, motivation of the team of regional managers, medical representatives
•Secondary sales planning and monitoring of all KPIs
•Performance Management of the reporting Team
•Sales Strategy development. Ensuring proper coverage according to Market Size and MS
•Negotiations with Pharmacy chains, Hospitals and OLs
Achievements:
•Change Management implementation (Hiring/Firing/Reorganization)
•OP Achievement even after optimization of Field Force size, territory decrease and decrease in DME
budgets
•Transfer of employees from the war territory (Donetsk, Luhansk, Crimea) to safe grounds. Crisis
management

October 2010 - February 2014; Area (Regional) Manager (Donetsk, Lugansk), Pfizer H.C.P.
Corporation
Major Responsibilities:
•Budget achievement
•Staff recruitment and development, coaching, drafting of individual plans, planning supervision and
supervision of work of medical representatives
•Work with distributors, tender purchases, KOLs, organization of conferences, meetings.
Achievements:
•Awarded with best Regional Manager, Best Region, Best Team titles
•Every year budget achievement above 100%
•Medical Reps were selected best in their TA

February 2009 – September 2010; Regional Product Specialist (Dnipro, Donetsk, Kharkov,
Lugansk), Allergan
Major Responsibilities:
•Launch and promote new medicines (cosmetology) in region, strategical and tactical planning.
•Conducted professional master classes
•Territory development

January 2008 – January 2009; Business Unit Manager of Eastern Region (Donetsk, Lugansk),
Richter Gedeon NRT
Major Responsibilities:
•Meeting the Budget; Staff recruitment and development, coaching, drafting of individual plans, planning
supervision and supervision of work of medical representatives, work with distributors, KOLs, organization
of conferences, meetings.

January 2005 – December 2008; Medical Representative in Donetsk, Richter Gedeon NRT
January 2000 – January 2005; Doctor of Emergency Care Team. Station of Emergency Care
Station #1
June 1992 – January 2000; Medical Assistant, Doctor-Intern of Emergency Care Team.
Station of Emergency Care Station #1
January 1997 – December 2004; Consultant for Creation and Implementation of Annual
Youth Seminars and Projects «LEADER IN SOCIETY», «LEADER IN GROUP», «LEADER IN
ORGANIZATION»
Major Responsibilities:
•Carrying out seminars, selection and training the Leaders of seminars and projects

Personal Information: Date of birth: April, 24, 1973
Family status: married, have a son 21 years old.
Additional Certifications: Certified Business Trainer, Diploma by “Isaac Pintosevich System”
English: Intermediate