Ivanna

Ivanna Hulyn
Marketing Manager
​ [open contact info](look above in the "contact info" section) ​ [open contact info](look above in the "contact info" section) ​ [open contact info](look above in the "contact info" section) ​ https://t.me/ivannahulyn
​ Prague, Czechia | Remote | Authorized to work in EU

SUMMARY SKILLS
Marketing manager with 3+ years of hands-on experience running paid Meta Ads, Google Ads, LinkedIn Ads,
social campaigns, building creative pipelines, and managing multi-niche
TikTok Ads, Google Ads Planner
client accounts across e-commerce, beauty, health fitness, HoReCa,
and B2B SaaS. Worked with clients in EU, USA, and UAE markets
Google Analytics, Looker Studio, Google
Trends, Meta Pixel, UTM Tagging,
EXPERIENCE ADSQuiz, SimilarWeb

Marketing Manager
Integromat (Make), Chatbot Flows, Quiz
C-Mark
Funnels, Lead Generation Pipelines
01/2026 - Present Remote
Full-service digital marketing agency focused on IT, software
development, and B2B SaaS businesses HubSpot, ClikCup, Canva, CapCut, Wix,
• Ran Meta and LinkedIn Ads for a B2B influencer search platform Weblium, Notion, Miro, Mind Map, Google
and wrote keyword-optimized articles for the website Sheets, Excel
• Managed Meta Ads for a real estate investment client: daily
performance tracking across budget, CTR, CPL, CPC; handled client
communication and lead pipeline monitoring CTR, CPL, CPC, CPA, ROAS, CR, spend,
• Drove 300+ registrations per webinar through paid and organic A/B testing
funnels by managing full-cycle marketing for a B2B CRM platform,
ran SMM across Instagram and Telegram, email marketing, and
promotion
• Reduced CPL from $30 to $10 for an active client by restructuring
LANGUAGES
targeting and creative strategy during testing phase
English Upper Intermediate
• Developed go-to-market strategy for a pre-launch mobile app
targeting Ukrainian mothers: conducted competitor analysis,
audience interviews (ICP research), defined positioning, channel Czech Intermediate
mix, influencer shortlist, and 12-month budget allocation plan by
channel and market entry stage Ukranian Native
• Configured Meta Pixel, UTM tags, and GA4 events for full-funnel
attribution; built Looker Studio dashboards and delivered monthly
performance reports to clients
• Coordinated a team of 3 specialists (designer, copywriter, SMM): set
EDUCATION
weekly OKRs, managed creative pipeline of 10–15 deliverables/week,
tracked deadlines, submitted for client approval Bachelor's, Business Management
Kyiv Polytechnic Institute
Marketing Manager
Selfemployed
02/2023 - 12/2025 Remote TRAINING / COURSES
B2B/B2C clients: e-commerce, beauty, fitness, HoReCa, fashion.
SETUP
Portfolio
Mentorship program under a specialist with 15
• Built quiz funnels and chatbot lead-generation flows using
years of international IT market experience
Integromat (Make) and ADSQuiz; automated message sequences
(case study)
converting ad traffic into qualified leads
• Developed and implemented marketing strategies for B2B/B2C
clients across multiple niches; worked with markets in EU, USA, and TARGET ON
UAE Facebook Ads, analytics, and promo content
• Created and optimized Meta Ads campaigns creation
• Conducted market, competitor, and audience analysis; built ICP
profiles and customer personas Atom University
• Developed brand positioning frameworks: Big Idea, brand archetype,
USP, and media identity Facebook Ads Specialist
• Configured Meta Pixel, UTM tags, and metrics tracking; filled daily
client performance tables with budget, CTR, CPL, and CPC data STUD-POINT
Marketing & PR (certificate)

Genesis
Product management (certificate)