Olha

HEAD OF MARKETING
Olha Kersting
[open contact info](look above in the "contact info" section) | LinkedIn | Telegram | WhatsApp | Guyana, South America (Remote, EST-compatible hours)
Portfolio: Strategic Articles (LinkedIn vs Google Ads, B2B Ad Budget) | Website Architecture | Brand Content

SUMMARY
Marketing leader with 8+ years scaling growth functions across B2B & B2C in TIER-1 markets, with full P&L
ownership of paid acquisition budgets up to US$600K+/month per single client. Operates as the embedded growth
lead inside client-side products, building the full marketing function from zero (analytics, paid acquisition, AI-native
content systems, team of 8-10). Track record of turning underperforming functions into revenue contributors and
beating plan across both agency portfolios and in-house roles. A proven expert in:
Growth Strategy Performance & Operations Brand, Leadership & AI
Full-Funnel Growth Strategy Paid Acquisition (P&L) Content & SEO/GEO Strategy
B2B & B2C Marketing Lead Generation & Pipeline Brand Positioning & Messaging
ICP & GTM Strategy Unit Economics & P&L Modeling Team Leadership (8-10)
Mobile UA & Affiliate Channels Marketing Operations & Analytics Cross-Functional with Sales & Product
Conversion Rate Optimization Attribution Infrastructure AI Search Visibility (LLMs)
A/B Testing & Experimentation Analytics & Reporting Infrastructure AI-Powered Content at Scale

SELECTED BUSINESS IMPACT
Revenue • scaled D2C revenue from US$0 to US$2.1M in year one (IoT D2C brand)
• +26% annual sales, +41% online sales (IT sales & e-commerce company)
Demand Gen • 2.8x demos, +22% MQL-to-SQL (B2B SaaS AI Customer Success platform)
• +51% qualified B2B leads, -34% CPL (B2B agency portfolio)
Efficiency • +21% campaign effectiveness via real-time attribution (multi-client analytics)
• 4x creative testing velocity at 300+ assets/month (multi-client agency portfolio)
Scale & Ops • US$600K+/month single-client paid budget (smart home IoT D2C brand)
• 8-10 team across 14+ client accounts (B2B & B2C agency portfolio)

WORK EXPERIENCE
Growth-Focused CMO / Head of Marketing & Growth 02/2024 - Present / Until accepted
SynergyX Global (AI-Powered B2B Growth & Performance Marketing Agency) Guyana, South America

Growth Strategy & Revenue
Grew qualified B2B lead volume by 51% and cut CPL by 34% for B2B clients across SaaS, AI by rebuilding
audience segmentation across Google & LinkedIn in parallel
Scaled D2C revenue from $0 to $2.1M for a smart home IoT brand by building paid acquisition and affiliate
channels from scratch with continuous CPA optimization
Delivered 2.8x increase in qualified demos, +22% MQL-to-SQL, and -34% CPL in 60 days for a B2B SaaS AI
Customer Success platform by realigning paid search and LinkedIn campaigns to VP-level CS and RevOps
buyer language and rebuilding landing pages to ICP
Paid Acquisition & P&L Ownership
Managed paid media budgets from US$5K to US$600K+/month per single client across Google, Meta,
LinkedIn, TikTok, and mobile UA, owning full P&L and improving ROAS at every budget TIER
Ran weekly hypothesis backlogs and A/B testing across creatives, audiences, and landing pages, scaling
winning combinations based on conversion and LTV data while killing underperformers within 1-2 iterations
Marketing Operations & Analytics
Built GA4, GTM, AppsFlyer, and Looker Studio analytics infrastructure from scratch, lifting campaign
effectiveness by 21% through real-time attribution and dashboard-driven decisions
Developed quarterly marketing plans with channel budgets, pipeline targets, cohort analysis, and
CAC/LTV/payback modeling across B2B & B2C verticals, replacing channel-level reporting with revenue-
accountable forecasting
Content, Brand, SEO & GEO
Built GEO and SEO infrastructure from zero to grow AI search visibility in AI assistants and Google AI
Overviews before competitors had started optimizing the channel
Led website strategy and launch with full Framer build (custom code, schema markup, SEO) without
engineering or design hire, driving organic visibility and visitor-to-lead conversion improvements; built Clutch
and Crunchbase B2B review presence to support enterprise client acquisition
AI-Powered Marketing Systems
Built AI-powered content production systems generating 300+ assets/month across image, video, and voice (4x
faster creative testing, no headcount growth) using custom GPTs, Claude skills, fal.ai pipelines, and prompt
engineering frameworks deployed across all marketing functions
Team Leadership
Led a cross-functional team of 8-10 specialists across paid, SEO, content, creative, and analytics, setting KPIs,
running weekly performance reviews, and maintaining delivery accountability across 14+ client accounts
simultaneously

Digital Marketing Campaign Manager 07/2022 – 02/2024
NeaMob Ltd. (Digital Marketing Agency) Israel (Remote)

Campaign Management & B2C Acquisition
Managed paid acquisition and affiliate campaigns for B2C & SaaS clients across multiple verticals, owning full
P&L for client budgets and delivering profitable ROAS across each engagement
Strategically repositioned a SaaS analytics client from enterprise to small e-commerce ICP based on attribution
data showing the original ICP wasn't converting, refocusing channel mix to Meta and content and unlocking a
sustained growth trajectory
Analytics & Performance
Improved targeting efficiency by 15% and customer satisfaction by 13% through market research that identified
previously unsegmented customer cohorts, then rebuilt campaigns around the validated segments

Head of Marketing Department 01/2020 – 07/2022
Guyana Oil and Gas Consultancy Inc. (GOGCO) Guyana, South America

Increased qualified lead generation by 51% and annual sales by 32% by executing a data-driven marketing
strategy across paid and organic channels
Led development and implementation of a $275K fundraising campaign improving ROI by 18%
Coordinated full brand overhaul leading to 44% increase in brand recognition and 25% increase in consumer
engagement across all channels
Built websites for 2 brands and drove inbound marketing through social media content, resulting in 29%
increase in qualified leads

Digital Marketing Team Leader 11/2017 – 12/2019
Kersting Computers Inc. (IT Sales & E-commerce) Guyana, South America

Led a rebranding effort and managed a cross-functional team of 12 on a global marketing campaign, driving a
26% increase in annual sales, 41% increase in online sales, and 8% increase in international market share for
an IT sales and e-commerce company

TECHNICAL EXPERTISE
Analytics & CRM: GTM, GA4, UTM Attr., AppsFlyer, Mixpanel, Looker Studio, HubSpot, Shopify, CallTrackingMetrics
Paid Channels: Google Ads, LinkedIn Ads, Meta Ads, TikTok Ads, Microsoft/Bing Ads, X, Snapchat, Taboola
SEO & GEO: Ahrefs, Google Search Console, Clutch, Crunchbase, Wikidata, Medium, Google Business, Framer
AI & Automation: Claude (custom skills), ChatGPT (custom GPTs), fal.ai workflows, prompt engineering
Affiliate Networks: ShareASale, Rakuten

EDUCATION
Master of Business Administration (MBA) University of East London, United Kingdom
Bachelor of Science, Computer Engineering Ternopil Ivan Puluj National Technical University, Ukraine

CERTIFICATIONS & LANGUAGES
Certifications: Google Ads Search & Analytics (Google, 2026), Microsoft Advertising Search (Microsoft, 2026), Project
Management (Google), Marketing in a Digital World, Honours (UIUC), Strategic Business Management
& Microeconomics (UC Irvine), Preparing to Manage Human Resources (University of Minnesota)
Languages: English (Fluent) | Ukrainian (Native)