Сергій

Sergii Danyliuk
CEO / COO / CFO
Kyiv, Ukraine · [open contact info](look above in the "contact info" section) · [open contact info](look above in the "contact info" section)

EXECUTIVE PROFILE
Results-driven executive with 25+ years of leadership across automotive retail and after-sales, premium
motorcycle distribution, and multi-market commercial operations. Proven track record in building profitable
businesses, leading turnarounds, and scaling performance across CIS, European, and global markets.
Combines CFO-level financial rigour with hands-on CEO/COO capability across P&L leadership, operations,
dealer network development, and greenfield investment projects. Experienced in both multinational corporations
and lean SME/NGO environments.

25+ €90M+ 3 20+
Years experience Revenue overseen Greenfield projects Markets managed

SELECTED CAREER HIGHLIGHTS
 Oversaw €80–90M in annual wholesale revenue across 50+ global markets within MV Agusta’s
commercial operations.
 Delivered +12% wholesale growth and +17% retail sell-out growth across Eastern & South-Eastern
Europe.
 Increased premium motorcycle segment market share from 11% to 16% and reduced grey-market
share from 45% to 25%.
 Led 3 greenfield projects, including flagship retail launches and the largest full-range Harley-Davidson
dealership in Ukraine.
 Co-architectured a European Skoda auto record with 2,785 new vehicles sold from a single
showroom in 2013.

CORE COMPETENCIES

▸ Multi-Market Operations
▸ P&L Leadership ▸ Financial Planning & Control
▸ Dealer / Distribution Network
▸ Commercial Strategy ▸ Greenfield Expansion
Development
▸ Turnarounds & Restructuring ▸ Stakeholder Management
▸ KPI & Performance Systems

PROFESSIONAL EXPERIENCE

CEO, Co-Founder | Financial & Operations Advisory | RESOLUTE.PRO · Kyiv, Ukraine
June 2023 – Present
Providing CFO-level financial management and operational advisory services as the head of a team of 5
finance/accounting professionals, to SMEs and NGOs/NPOs in Ukraine, including organisations operating
under international donor/grant frameworks.
• Deliver end-to-end financial management: accounting, reporting, forecasting, and cash flow control for
multiple simultaneous client engagements.
• Ensure compliance with donor/grantor financial requirements and reporting standards for internationally
funded NPO clients.
• Design and implement financial transparency frameworks and internal control routines tailored to lean
organisations.
Global Commercial Excellence — Advisor to VP Commercial Operations | MV Agusta Motor
S.p.A. · Varese, Italy
September 2020 – May 2023
Senior strategic advisor within a global commercial operations function overseeing €80–90M in annual
wholesale revenue across 50+ markets. Provided analytical and strategic support for commercial decision-
making, global policy design, and landmark brand expansion projects.
• Architected the new global commercial policy and dealer benefits framework, adopted across all markets.
• Led the POS Identity programme — procurement and rollout of corporate signage and branded fixtures
for the global dealer network.
• Directed the greenfield flagship store project in Milan: site selection, fit-out concept, construction and
operational launch.
• Managed brand launch and relaunch programmes in the US, China, and multiple European markets.
• Supported regional teams recruitment and organisational structuring for commercial operations.

Country Manager — Eastern & South-Eastern Europe | MV Agusta Motor S.p.A. · Varese, Italy
March 2020 – September 2020
Managed sales, aftersales, and dealer network development across a multi-country region (10+ markets) as
part of EMEA commercial operations.
• Delivered regional wholesale growth of +12% YoY and retail sell-out growth of +17% YoY despite
challenging market conditions.
• Executed successful brand launch in Croatia and relaunches in Slovakia and Czech Republic.
• Optimised dealer network composition and commercial terms across the region.

General Director | Harley-Davidson Kyiv & Harley-Davidson Dnipro · Ukraine
2013 – March 2020
Full P&L responsibility for two authorised Harley-Davidson dealerships with combined annual revenue of €2–
2.5M and a team of 12. Led a complete strategic turnaround during the 2014–2016 crisis period and oversaw a
greenfield construction and launch project for the largest full-range H-D dealership in Dnipro.
• Grew brand market share from 11% to 16% in the relevant premium motorcycle segment.
• Restored business profitability from breakeven: redesigned the operating model, cost structure, and
sales strategy during the 2014–2016 macroeconomic downturn.
• Reduced grey-market motorcycle sales share in the region from 45% to 25% through targeted customer
acquisition and official service quality initiatives.
• Delivered greenfield construction and launch of Harley-Davidson Dnipro — the largest full-range
dealership in Ukraine.
• Revamped the local H.O.G. chapter: tripled membership and earned global recognition as best regional
chapter operator for two consecutive years.
• Awarded Bar & Shield for best overall dealer performance in the CIS region, granted by H-D EMEA
(2014).

Chief Financial Officer / Deputy CEO | 1st Autocenter Skoda · Kyiv, Ukraine
2003 – 2013
Second-in-command of Ukraine's flagship Skoda dealership. Built the management accounting function from
scratch and acted as deputy decision-maker across all business units of a 200+ person organisation.
• Co-led the successful greenfield launch and ROI delivery of Ukraine's first 3S (Sales, Service, Spare
Parts) Skoda autocenter.
• Designed and implemented a KPI-based remuneration system for 200+ employees — still in operation
years after introduction.
• Set an unbeaten European Skoda record: 2,785 new vehicles sold from a single showroom in 2013.
• Earned 'Best Skoda Dealership in Ukraine' award annually from 2003 to 2013.
• Managed all financial planning, forecasting, payroll, and day-to-day financial controlling for the company
with annual revenue of €30-35 million.

Head of Financial Department / Economist-Analyst | Autotrading LLC · Kyiv, Ukraine
2001 – 2003
Financial analysis and departmental management at one of Ukraine's leading multi-brand passenger and
commercial vehicle distribution and retail companies.
EDUCATION

Master of Science — Accounting & Auditing (Honours, Grade A) | Kyiv National University (Taras
Shevchenko) · Kyiv, Ukraine
1996 – 2001

LANGUAGES
Ukrainian — Native Russian — Working proficiency English — Professional working proficiency