Anastasiia

ANASTASIIA VIAZMINA
UX / Product Designer
Product Designer with 3+ years of experience in
fintech, specializing in payment systems and crypto-
driven products. Focused on designing scalable, data-
informed solutions that improve conversion, reduce
friction, and align user needs with business goals.
Experienced in end-to-end product design, from
discovery and hypothesis validation to delivering
production-ready flows.

CONTACT
📍 Kyiv, Ukraine

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WORK EXPERIENCE

UX / Product Designer
Gambling & Betting Product (NDA) October 2022 – Present
Designed and optimized crypto-focused payment flows (crypto balances, on-
ramp), accounting for volatility and multi-currency complexity

Contributed to product transition toward a crypto-oriented ecosystem,
including WalletConnect user flows

Designed scalable user flows for multiple payment methods (cards, P2P,
crypto), considering provider constraints and failure scenarios

Built UX for internal admin panel from scratch, enabling configuration of
payment flows, providers, and geo-specific methods

Designed deposit flows incorporating dynamic bonus logic, ensuring clear
real-time feedback, eligibility transparency, and handling of multi-currency
edge cases

Improved conversion from registration to deposit (reg2dep) by simplifying
flows and reducing cognitive load

UX solutions for AML-related restrictions (wagering requirements, withdrawal
limitations, verification flows)

Designed retention-driven mechanics payment flows (bonuses mechanic)

Conducted product discovery: user interviews, funnel analysis, and drop-off
analysis to identify growth opportunities

Collaborated with product managers, developers, and analysts to deliver
aligned solutions

Worked with and contributed to design system and UI kit for consistency and
scalability

Created user flows, user stories, and interactive prototypes

Conducted competitor analysis to inform product decisions

EDUCATION SKILLS
Mate Academy
 Design: UX/UI Design, User Flows,
UI/UX Design

User Stories, Prototyping



Cases Media
 Research: User Interviews,
UX/UI, Interface Design

Quantitative Analysis, Hypothesis
Testing


Genius Space

Web Design

Product: MVP Design, Data Analysis,
Competitive Analysis


Bohdan Khmelnytsky National
University of Cherkasy
 Collaboration: Cross-functional
Bachelor of Journalism (2016–2020) teamwork (Product, Dev, Analytics)


Tools: Figma, FigJam, Miro, Jira,
Confluence, Hotjar