Анна

SUMMARY
ANNA KURYLO
I am an analytically-minded marketing girl with excellent
Marketing Manager
communication and organizational skills. I often generate
creative ideas and seek new opportunities to promote
DETAILS brands in global markets. I have successfully launched over
10 personal and commercial brands, boosting their
awareness and customer engagement.
[open contact info](look above in the "contact info" section)

[open contact info](look above in the "contact info" section)
EXPERIENCE
Kyiv, Ukraine ,
Feb 2024 — Current

SKILLS Chief Marketing Officer

MS, Kyiv
• Management Skills

• Creativity Increased overall marketing ROI by 2.5x through strategic
funnel optimization and high-impact influencer
• Digital Marketing partnerships.
Built and executed a comprehensive brand marketing
• Negotiation strategies.
Implemented AI-driven tools to streamline content
• Critical Thinking production, enhance creative ideation, and increase
marketing efficiency.
• Leadership Directed all creative processes: campaign concepts,
storytelling, production supervision, and content quality
• Meta, TikTok, Google Ads control.
Successfully integrated UGC content into paid and
• Marketing Strategy organic funnels, improving engagement and conversion
metrics.
• Content Creation Managed a team of 5 specialists: head of social media
marketing, two social media managers, marketing
• Influence Marketing analyst, AI-creator, content producer and mentored junior
specialists
• Branding Improved cross-team processes, enhancing speed,
communication, and consistency across marketing
• Data Analysis operations.
Built a scalable performance-creative pipeline, producing
high-converting video concepts for TikTok, Reels and UGC
LANGUAGES formats, which consistently improved CTR, ROAS and CVR
across campaigns.
• English Implemented a data-driven creative testing system,
developing hypotheses, running structured A/B tests, and
• Ukrainian iterating creatives based on insights to maximize
performance and scalability.
• Russian Oversaw budgeting, analytics, and market research,
ensuring data-driven decisions and targeted campaign
performance.

Jun 2022 — Dec 2024

Social Media Strategist

Werbeboten, Berlin

Developed comprehensive social media strategies
tailored to client goals, enhancing brand visibility and
engagement across platforms such as Instagram,
Facebook and TikTok.
Conducted in-depth market research and competitor
analysis to identify trends, audience preferences, and
content opportunities.
Managed end-to-end campaign planning, execution, and
optimization, ensuring alignment with KPIs and budget
constraints.
Monitored and analyzed campaign performance using
analytics tools, generating actionable insights to improve
ROI.
Designed and implemented organic growth strategies,
leveraging storytelling, UGC, and community
management.
Led influencer marketing campaigns, identifying and
building partnerships with relevant influencers to amplify
brand reach. Created viral Tik Toks with 50k+ views
resulting in increasing sales and awareness among target
demographics.

Mar 2021 — Apr 2022

Digital Marketing Manager

AGT plus, Kyiv

Ran social media accounts such as Instagram and
Facebook and achieved a 25% increase in user
engagement.
Developed a comprehensive paid acquisition strategy
across Google, Facebook and Instagram resulting in to an
increase in inbound leads of 46% per a half of the year.
Collaborated with relevant bloggers and influencers
leading to an increase of Instagram followers from 900 to
8200.
 Conducted keywords research for updating the product
pages on the online shop which increased the organic
keywords in Google Search. Created creative ads and A/B
testing plan for Facebook ad copy, leading to an
improvement in ROI of 10%.
Created engagement video and photo content for social
media.

Jan 2020 — Jan 2021

Social Media Specialist

Proskurina agency, Kyiv

Developed digital marketing strategies for personal and
commercial brands (shopping malls, beauty,
cybersecurity).
Created content strategies for Instagram, aligning with
brand identity and audience needs.
Defined tone of voice, brand positioning, and media plans
to boost engagement and conversions.
Managed ad campaigns, designed engaging posts, and
launched giveaways to grow followers and drive results.

Jul 2018 — Dec 2019

Marketing Manager

YAVORSKYY, Bali

Increased traffic to yavorskyy.com by 10× in one month
while operating with the same budget.
Created a content plan, sales-driven texts, and long-form
articles.
Developed comprehensive marketing strategies for
Yavorskyy and IVY.
Drove marketing initiatives to increase product visibility
and market performance.
Researched competitive solutions and maintained
ongoing market comparisons and evaluations.
Used Google Analytics to track the effectiveness of social
media initiatives.
Optimized social media campaigns, resulting in over
300% growth in user engagement and website page
views.
Set up and managed Google Ads and Facebook Ads
campaigns.
Jan 2017 — Jan 2018

Sales Manager

Andre Tan Academy, Kyiv

Attracted and onboarded new clients, ensuring seamless
integration into the academy's programs.
Set up and managed targeted advertising campaigns to
increase visibility and enrollment.
Communicated with clients to understand their needs
and provided tailored solutions.
Built and maintained long-term relationships with clients,
fostering loyalty and trust.
Organized events, including workshops, masterclasses,
and promotional activities, to enhance the academy's
reputation and engage potential students.

EDUCATION

2013 — 2017

Bachelor of Economics

Kyiv National Economic University, Kyiv