Юлія

Iuliia Holovchenko
[open contact info](look above in the "contact info" section) ◉ LinkedIn ◉ Sofia, Bulgaria

Dynamic Marketing & Communications Professional with 8+ years of experience across social media management, e-commerce, and community building. Expert in driving brand growth through full-funnel digital strategies, influencer relations, and data-driven content creation. Proven track record in scaling high-end brand presence. Leveraging a background in law and business analytics to deliver commercially sharp, compliant, and creative marketing solutions.
TECHNICAL SKILLS
• Social Media: TikTok, Instagram, Facebook, Pinterest, X, LinkedIn.
• Content & Creative: Figma, Canva, VN Editor, CapCut, Shopify, WordPress.
• Marketing Tech: Meta Business Suite, Google Analytics, SEMrush, HubSpot.
• Communications: Brevo, MailChimp, CRM Workflows, Community Management.
• Languages: English (C1), Ukrainian (C2), Russian (C1), Bulgarian (B1), Spanish (A1).

Professional experience

Social Media Manager | SERASAR March 2026 – Present | Part-Time
Germany | Remote
• Manage organic content strategy across TikTok, Instagram, Facebook, X, and Pinterest.
• Produce short-form video and editorial content using an AI-stack (Claude, Gemini, ElevenLabs, PixVerse).
• Design visual assets using Canva and VN to maintain a premium brand aesthetic.
• Coordinate influencer relations for a pool of 200+ partners for gifted and paid collaborations.

Training Specialist | Humans in the Loop June 2025 – June 2026 | Part-Time
Sofia, Bulgaria | Hybrid
• Design and develop comprehensive training programs and curricula for digital skills onboarding, utilizing LXD frameworks to maximize participant engagement.
• Maintain and update instructional content and documentation via WordPress, ensuring community resources remain accessible and accurate during organizational transitions.
• Manage and track training databases, participant progress, and program metrics using Google Sheets to ensure data-driven decision-making.

Marketing & Communications Intern | Bright Media Aug 2025 - Dec 2025
Sofia, Bulgaria | Remote
• Developed marketing and content strategies for a documentary launch, focusing on TikTok, Instagram, and Reddit.
• Design visual assets using Canva to maintain brand aesthetics.
• Conducted market research to inform community engagement and partnership outreach.

Community Manager | Humans in the Loop September 2023 – June 2025
Sofia, Bulgaria | Hybrid
• Built and managed a B2C community of 290+ professionals across Eastern Europe, MENA, and East Africa, utilizing LinkedIn as the primary platform for engagement and outreach.
• Led the end-to-end preparation for branded webinars, including sourcing and communicating with speakers, writing scripts, and creating all promotional materials.
• Designed and executed multi-channel communication plans using Brevo to manage automated email sequences and partner announcements.
• Managed ongoing communication with international partners to drive community participation and collaborative outreach.
• Conducted 100+ one-on-one sessions, advising community members on LinkedIn profile optimization and professional digital positioning.

Ecommerce Manager | Textile Profi Mar 2016 - Aug 2023
Odesa, Ukraine | On-site
• Launched and optimized search and shopping campaigns in Google Ads.
• Launched and optimized full-funnel paid ad campaigns across Meta Business Suite, driving consistent increases in traffic and lead generation.
• Developed and scheduled high-performing content calendars for Instagram and Facebook, utilizing Meta Business Suite to maintain a consistent posting cadence.
• Designed and managed a Shopify website, overseeing end-to-end e-commerce operations, payment integrations, and Etsy shop optimization for international markets.
• Produced all marketing creatives and product visuals using Canva, Figma, and VN Editor, ensuring brand consistency across digital touchpoints.
• Monitored campaign performance using Google Analytics and SEMrush to adjust strategies.

Certifications

• LinkedIn, Social Media Strategy: TikTok & Instagram Reels - Apr 2026
• LinkedIn, Social Media Marketing: Strategy & Optimization - Apr 2026
• LinkedIn, Advertising Fundamentals Certification - Nov 2025
• Skillshare, CapCut Core video editing - Oct 2025
• Google, Attract and Engage Customers with Digital Marketing - Aug 2025
• Google, Foundations of Digital Marketing and E-commerce - Jun 2025
• HubSpot Academy, SEO certification - Jul 2024
• Coursera, University of Illinois at Urbana Champaign, Digital media - Apr 2024
• Domestika, Full-Funnel Advertising for Facebook and Instagram - Feb 2023
• Udacity, Nanodegree, Digital Project Management - Nov 2022
• M+C Saatchi UK, Open House online training programme - Oct 2022
• Udacity, Nanodegree, Digital Marketing - Sep 2022

Education

Odesa State University of Internal Affairs. Specialist Diploma in Law, 2014.
Odessa I.I.Mechnikov National University. Specialist diploma in Accounting, 2011.