Федір

Fedor Voznyuk
Country Business Development Manager
Chief Commercial Officer
Head of Sales

Multi-tasking Sales and Marketing Manager well-known for creating positive
workplace culture and high-performing teams with growth mindset to premium
brands. Demonstrated expertise more than 25 years in Health Care market
(Professional and Consumer segment), including competitive offerings,
business, distribution strategy and market positioning.

Contact Experience

Solventum 2023 - 2026
Phone
[open contact info](look above in the "contact info" section) Country Authorized Business Lead

Email Responsibilities
[open contact info](look above in the "contact info" section) Strategic Country level Leadership role in architected and executed comprehensive
go-to-market strategy, 3M Health Care Spin-Off to Solventum
Multi-disciplinary team leading and coordination with corporate regional structure
[open contact info](look above in the "contact info" section) Led the development and execution annual digital transformation/business program
Development and implementation new business model operations
voznyuk-663ba020
Improved internal operations and managed crisis situations
Address Co Channels, marketing and NPI activities
Geroyiv Polku Azov 25v, Kyiv, UA
Achievements
Optimized profitability by +3.4pp, driving +11% sales growth, and increasing
Education segmented customer penetration won rate by +10%.
Market Share Growth in top 5 commodities by +3%
1999-2002 Led channel restructuring no negative business impact (reduction by 50%)
Postgraduate Studies -
Management of Foreign Economic
Kyiv Transport University 2019 - 2023
3M Ukraine
1994 - 1999
Master's Degree-Economics Country Account & SAE Team Leader Oral Care Solution
Kyiv Transport University
Division

Core Competencies Responsibilities
Demand generation, scientific educational and marketing team leading
Business development & market penetration
Business Development Training, supervision and coaching field force
strategy B2B, B2C Growth Market share via channel partners
Team Leadership & People Assigns and territories managing by customer segmentation to account
Development representatives
P&L managment Managing opportunity assessment and prioritization at key account and end-user
GTM strategy level (country, segment, portfolio)
Project management and Established educational and KOL strategy, Marketing promo campaign
business transformation
Marketing and Educational Achievements
strategy Designed and implemented new operational export business model, driving consistent
Channel management sell-out growth (4Y CAGR of 11%) best result in Emerging East
Advanced communication and Built an integrated into new region business model demand generation, marketing and
negotiation scientific educational team with strong growth mindset.
EMEA Award - Special Team Spirit
Quality segmented customer data based and increasing the customer base by 15%
Led restructuring FTE reduction by 30%- S&GA improvement by 9%
 3M Ukraine 2016 - 2019
Language
CIS Region Channel Leader Health Care
English C1 Responsibilities
Ukrainian Channels management CIS countries (Medical Solution Division, Oral Care, Food
Safety businesses)
Drive sales growth on Division/Region under responsibility according to strategic plan
Courses Channels assessment and distribution contract negotiations, set-up, maintenance,
compliance, supervision and communication
Spark&Edge HiPo employee
Execute and localize channel marketing programs including launch and recommend
Program
alternative channel solution. Implementation channel business coverage strategy
Six Sigma
Implementation new commercial policy with distributors during global business
Communication and
transformation (inc. business planning, POS, sales accounts plans, bonus and rebate
Negotiation
policy)
Customer Focus Selling
Managing alternative field force coverage model with distributors in pharmacy, public
Presentation Skills
hospitals
Sales Force and CRM
management
Coaching Achievements
Territory management Implemented unique new coverage model with reduction # channel by 40%
Develop Conflict Management TOP 10 channels growth +20%. Total project results +14%YoY growth, market
Skills share+2%, account receivable, Sell in Sell Out improvement
Risk Management Grew market share by 30% in AM, AZ, GE
Innovation Growth mindset Significant Joint Marketing Fund spend reduction and saving

Reference 3M Ukraine 2014 - 2016

Available upon request Sales & Marketing Supervisor Medical (Acute wound care,
Global Infection Prevention, Food Safety)
EMEA Responsibilities
Region Business planning and implementation division country strategy
Territory and sales force management
Country levels
P&L management
New products customization to pharmacy chains/ Public hospitals
Distribution management
NPI/Marketing and educational activities
Customer training centre& Service centre

Achievements
Improving profitability by +6pp, driving +17% sales growth
Payments Overdue improvement by 15%
Increasing tender value won by +11%.
MS growth by 19% (Acute Wound Care)

Medtronic Ukraine 2013 - 2014

Field Development Manager Emerging East UA, GE, BY, AM
Responsibilities
Regions distribution management
Business planning and execution
Proffessional and educational support
Tender product penetration/NPI
KOLs management

Achievements
2 new country markets enterence, YoY+ 12%
NPI 5 new product comodities in 4 countries, incremental sales +6%
Certified 13 new KOLs
Channel reports improvements
3M Ukraine 2009 - 2013
Sales Supervisor Oral Care
Responsibilities
Field force management (KPI,CRM, Sell In - Sell Out productivity)
Key account and territory management
Opportunities & product portfolio development
Analyzing competitive environment
Marketing & Products training program execution for sales force of distributors
Achievements
Sell Out Growth by 12%
Focus and Invest customer Key product penetartion, win rate 40%
Increased customer data base + 350 accounts
Increased Sales Force +3 FTE

3M Ukraine 2008 - 2009
Sales Representatives Industrial&Transportation
Responsibilities
Key accounts and territory management
Opportunities & product portfolio development
Products training program for sales force of distributors
Marketing program execution
Channel field force management

Achievements
KAM sales growth +20%
External Construction solution sales growth 140%
Launch country level testing Laboratory

Polaroid Provision Group 2007 - 2008
Territory Sales Manager
Responsibilities
Planning and coordinating retail sales and marketing activities
Contract/payments terms and marketing fund condition managment
Established territory coverage autorized retail and subdealers model
Development retail network
Achievements
Launch new brand Disney into retail networks + 17% Growth
Developed partnerships with over 20 major mass FMCG retailers shops
Improved inventory turnover by 19%

Astrummed 2005 - 2007
Head of Sales Department Johnson&Johnson Health Care
Responsibilities
Opening regional branches
Specification in Public Hospital Tender
Management and coaching sales force, recruitment
Pricing&Promotional strategies, Stock optimization
Achievements
Increased sales revenue by 35% in the first year, launching multiple successful
product lines.
Developed pricing strategies, boosting operational income +40%
Managed new sales team +8 FTE, improving performance by 30% through training
and mentorship.

JSC Indar 2000 - 2005
Regional Sales manager

Responsibilities
Collaboration with regional Ministry of Health
Organization and handling theoretical and practical conferences, sales activities
Co programm with diabetics public organizations

Achievements
Included in the specifications for procurement in public tenders are 60% of the
product portfolio.
Organized and standardized CRM in accordance with GDP standards.
Increased brand awareness to 70% in the regions.