Мария

Mariia Markova
Ukrainian, 36 y.o.

Email: [open contact info](look above in the "contact info" section)
Phone: [open contact info](look above in the "contact info" section) (whatsApp)
Telegram: @ladycrafty
Portfolio: behance.net/mariiacrafty
LinkedIn: [open contact info](look above in the "contact info" section)
English level: intermediate (B2)

Professional Summary

Highly organized Digital & Marketing Project Manager with a strong background in
UI/UX design, content operations, and sales processes. Experienced in coordinating
cross-functional remote teams (designers, copywriters, video editors, and media
buyers) to deliver complex marketing funnels.

Known as a PM who "knows the kitchen from the inside" — combining hands-on
expertise in design (Figma), video editing (CapCut), and web builders with analytical
tools (Microsoft Clarity, Meta Ads Manager). Passionate about structuring chaotic
workflows, reducing owner operational drag, and driving performance marketing results
through data-driven decisions.

​

Work Format: Remote only.
Availability: Immediate.
Test Task: Ready to complete upon request.

Hard Skills
Project & Process Administration: ​
Agile task management, workflow structure design, deadline control, calendar
management, technical specifications drafting.
Team Coordination: ​
Facilitating team syncs, daily/weekly status meetings, and aligning creatives with
performance marketers.
Marketing Operations & Funnels:​
Designing micro-funnels, analyzing landing page usability (CJM, heatmaps), and setting
up analytics.
Creative Assets Control: Scriptwriting, video editing supervision, design systems
auditing, and quality assurance.
Tools: Notion, Trello, Google Workspace, Figma, CapCut, Microsoft Clarity, Meta Ads
Manager, CRM systems, AI tools (ChatGPT/Claude/Gemini).

WORK EXPERIENCE ​

Renocons (Premium Sauna Construction & Wellness Solutions, Canada)​
https://renocons.net/

Role: Marketing Project Manager & Operations CoordinatorJanuary 2024 – Present

●​ Owner De-escalation: Reduced owner involvement in daily marketing and
content operations by ~30% by building structured task-tracking templates in
Notion and establishing standardized communication channels.
●​ Meeting Efficiency: Redesigned team status meetings, halving their duration
(from 90 to 45 minutes) by implementing strict agendas, timeboxes, and
automated post-meeting action plans (meeting minutes).
●​ Conversion Rate Optimization (CRO): Led landing page conversion audits,
resulting in a 15% increase in website signup conversion by analyzing user
session recordings via Microsoft Clarity and directing targeted UI/UX refinements
in Figma.
●​ Targeting & Creative Alignment: Reduced ad creative test waste by 20% by
creating a weekly analysis loop between media buyers (targetologists) and the
 design team, ensuring new assets were produced strictly based on
top-performing metrics.
●​ Process Structuring: Designed the onboarding workflow and responsibilities
map for new remote hires, shrinking team integration time from 3 weeks to 4
days.

AM Club / REjoin (Wellness Community & Courses)

Role: Launch Manager & Operations LeadSeptember 2024 – November 2024 (Completed)

●​ Launch Management: Managed the end-to-end launch of the subscription
wellness community from scratch, acquiring 1,000+ paid active members in 60
days.
●​ Sales & Lead Acquisition: Developed and coordinated a warm-audience funnel;
personally conducted 25 diagnostic syncs, securing 9 premium VIP clients and
30 active club memberships.
●​ Revenue Optimization: Boosted community sales by 15% through implementing
trigger-based social media content workflows and automating member retention
messages.

AmigoBlog (Lifestyle & Travel Media)

Role: Content Operations Lead / Project ManagerOctober 2023 – March 2024 (Completed)

●​ Audience Scaling: Coordinated the full production cycle of viral video formats
(Reels/TikTok). Scaled the account organically from 3,500 to 20,000+ followers
in 6 months.
●​ Content Pipeline: Set up a collaborative Notion workspace connecting
copywriters, scriptwriters, and video editors, reducing average video production
time by 40%.

NeoAi (SaaS & AI Tool Startup)

Role: UI/UX & Brand CoordinatorMay 2024 – January 2025 (Completed)
 ●​ Design Project Management: Managed the creation of the brand book, logo, and
core application interfaces in Figma from conceptual wireframes to high-fidelity
components.
●​ Cross-Functional Alignment: Acted as the main liaison between product
marketing and the development team, translating client requirements into
actionable development tasks.

Momentum / Cryptochannel (Educational Platform)

Role: Launch Project CoordinatorJanuary 2022 – December 2023 (Completed)

●​ Campaign Coordination: Coordinated 5 educational course launches, managing
the timeline for visual designers, email marketers, and system administrators.
●​ Operations Support: Administered a Telegram community of 3,000+ subscribers
and premium groups, maintaining high engagement rates and resolving client
issues.

EDUCATION & CERTIFICATION

Higher Pedagogical Institute of Technology and Design (Bachelor's Degree, 2011)

●​ Major: Fashion Design and Garment Construction (Designer-Constructor)

UI/UX Design Studies (Professional Certifications, 2021 – 2023)

●​ Intensive courses focusing on User Experience, wireframing, interactive prototyping,
and interface usability.

NLP Communication Certification (Neuro-Linguistic Programming)

●​ Practical training in conflict resolution, negotiator-client alignment, and targeted
audience messaging.
​
Cover Letter

Hello!

I am a results-driven designer and virtual assistant focused on transforming concepts
into high-converting digital products. My most recent experience includes working in the
Canadian premium renovation market (Renocons), where I managed content strategy,
landing page development, and coordinated targeted advertising campaigns with a
focus on deep analytics and brand positioning.

My portfolio features comprehensive wellness courses, custom app development, and
complex UI/UX dashboards. I excel in roles where strategy, usability, and metrics align
to drive real business results. Currently based in Turkey, I am open to remote work or
relocation for an in-office position.

I am available for a brief call or message at your convenience (UTC+3):
- WhatsApp: [open contact info](look above in the "contact info" section)
- Telegram: @ladycrafty

Looking forward to the possibility of working together.

Best regards,
Mariia Markova