Inna

INNA PIDBEREZNA
DIGITAL MARKETING LEAD · SENIOR DIGITAL MARKETER

Digital Marketing Lead with 5+ years across B2B and B2C, managing multi-market strategy and budgets spanning 20+
countries. Led cross-functional teams of 10+ specialists and delivered consistent growth of +20–30% in new leads and
+10–15% in sales. Hands-on owner of end-to-end projects — from strategy to execution — including a full website
rebuild and migration that retained 80% of organic traffic.

📅 13.03.1997 Experience
📞 [open contact info](look above in the "contact info" section)
Anex co. — Warsaw, Poland (Remote) Feb 2025 – Present
✉️ [open contact info](look above in the "contact info" section) Digital Marketing Manager
📍 Kyiv, Ukraine Team Leadership: Built, managed, and led a cross-functional team of 10+ specialists (SEO, SMM, designers, web
designer, copywriters, IT developers, media buyer, UGC specialist, content manager, analyst), delegating tasks and
ensuring close collaboration.
Education
Digital Strategy: Developed and implemented a cohesive digital marketing strategy across web, SEO/SEM, email, and
Master’s : International Tourism paid social, aligned to brand awareness, lead generation, and revenue growth.
Warsaw University of Life Sciences Campaign Management: Oversaw the planning, execution, and optimisation of campaigns across all channels: SEO,
2018 – 2020 SEM, social media, email, content, and paid advertising.
Content Strategy: Developed and managed a tailored content strategy for each region (20+ countries) to drive
Bachelor’s : Management engagement and brand authority.
Kyiv National University of Trade and Budget Management: Owned and optimised the digital marketing budget across 20+ markets (monthly budget of
Economics
$100K+), reallocating spend to maximise ROI; instrumented conversion points and optimised user funnels.
2014 – 2018
Analytics & Insights: Monitored and analysed KPIs, web analytics, and campaign metrics to drive data-informed
Erasmus+ : Economics decisions.
Wroclaw University of Economics SEO & SEM: Managed and planned efforts to improve organic search rankings and oversaw paid advertising
2016 – 2017 campaigns for maximum visibility and results.
Social Media Management: Oversaw social media strategies, content calendars, and community management,
ensuring brand consistency and engagement.
Languages Email Marketing: Managed email campaigns, segmented lists, created engaging content, and optimised performance
(Klaviyo).
English Proficient Web Development & UX: Collaborated with developers and designers to ensure usability and functionality in line with
the user map. Owned the full website rebuild end-to-end — from design and developer collaboration to database
Polish Proficient
migration — retaining 80% of organic traffic and protecting SEO rankings through the transition.
Ukrainian Native Technology Integration: Evaluated and implemented tools and platforms: marketing automation, CRM systems, and
Russian Native integration of AI into the workflow.
German Intermediate
Ferdinand Bilstein GmbH + Co. KG — Ennepetal, Germany Apr 2023 – Jan 2025
Digital Marketing Specialist
Executing Digital Campaigns: Developed and executed 6–7 digital marketing campaigns annually for 4 brands across
3 markets, enhancing brand awareness and driving consumer engagement.
Acquisition Campaigns: Led acquisition-focused campaigns through paid channels (PPC, social) and owned media,
generating +20–30% new leads and a +10–15% sales increase.
Content Development: Created and managed digital content aligned with company objectives; worked closely with
designers to adapt content that resonated with target audiences across markets.
Agency Management: Managed a digital marketing agency across 4 brands — controlling content standards,
approving ad budgets, and measuring effectiveness via monthly reports. Average subscriber growth of +10–15% per
month.
Material & Resource Management: Created and managed print marketing materials (brochures, posters, leaflets,
merchandise) with external agencies.
Training & Knowledge Sharing: Presented positive expertise to the global marketing team 1–2 times per year, sharing
best practices for driving lead and sales growth across the Georgian, Armenian, and Ukrainian markets.
Cross-Functional Collaboration: Worked closely with global teams across Marketing, Product, Operations,
Communications, and Sales to adapt campaigns and strategies per market based on needs and seasonality.
Stakeholder Alignment: Aligned campaigns with key external stakeholders (15 distributors in Ukraine, 4 in Georgia, 6
in Armenia), building individual marketing strategies — all 3 markets grew consistently by 10–20% per year.
Ferdinand Bilstein — Kyiv, Ukraine Nov 2021 – Apr 2023
Office & Digital Marketing Coordinator
Developed and implemented strict campaign schedules built around strategic brand-awareness growth.
Created and published content on SMM channels based on product campaigns.
Produced individualised campaign performance reports; monitored and analysed digital campaign analytics.
Developed, managed, and designed layouts for marketing materials — presentations, newsletters, event support
materials, and brochures.
Researched and identified new trends, opportunities, and best practices in digital marketing.
Implemented email marketing campaigns; managed website changes (WordPress) and tracked website traffic flow.
Tools: Canva, SAP, Salesforce, QlikView, QlikSense, Zendesk.

Doctor Irena Eris — Kyiv, Ukraine May 2021 – Oct 2021
Personal Office & Travel Assistant
Organised travel and events; planned and coordinated meetings.
Monitored and responded to email; answered inbound calls and directed clients to relevant teams.
Generated reports using Microsoft Excel; processed documents, briefing papers, reports, and presentations.
Supported HR with employee hiring and leaving processes.
Worked with agencies — booking hotels, buying tickets, arranging visas.

ASB Group — Warsaw, Poland Sep 2020 – May 2021
Account Assistant (System Support)
Processed and scanned invoices; calculated and verified payments, amounts, and records.
Monitored daily communications and answered queries; managed cash transactions and staff expenses.
Entered, updated, and retrieved accounting data from automated systems; processed expense requests for accountant
approval.
Liaised with third-party providers, clients, and suppliers; updated procedural documentation and prepared statutory
accounts.

ASB Group — Warsaw, Poland Jan 2020 – Aug 2020
Office Assistant
Reception desk work; handled incoming documentation.
Organised and serviced meetings; managed office supply process and equipment purchasing.
Organised events and key client meetings; responded to incoming calls and email correspondence.

Skills

5+ years of experience in B2B/B2C digital marketing, with a proven track record in running integrated media campaigns
and producing creative content. Strong knowledge of inbound marketing, paid media, and marketing automation.
Hands-on experience with Google Analytics, Google Ads, Meta Ads, TikTok Ads, Pinterest, Instagram, and TikTok. Skilled at
managing multiple projects and campaigns simultaneously, delivering on time and within budget. Strong collaboration
and leadership skills, able to lead and work as part of a team. Outstanding communication abilities, syncing across
departments, geographies, and cultures. Experienced working with intercultural teams and diverse audiences. Solid
command of consumer analytics and audience segmentation.

Certified Courses

Engaging Customers with Digital Marketing Fundamentals of Digital Marketing
Google Ads Advanced — Google (Coursera), 2023 Google (Coursera), 2023

Digital Marketing (full course) Digital Marketing (full course)
Digital Academy by Google, 2023 Beetroot Academy Kyiv, 2021

Digital Strategy & Business Opportunity Digital Marketing Analytics: Theory & Practice
Digital Marketing Institute (Coursera), 2021 University of Illinois (Coursera), 2020

Marketing in a Digital World Digital Media & Marketing Principles & Strategies
University of Illinois (Coursera), 2020 University of Illinois (Coursera), 2020