Анна

Anna Borysevych. Digital Marketing. SMM. Strategy.
[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | Odesa National University

EDUCATION
Master’s Degree in Marketing & Digital Communications | 2023 – 2024
Participated in academic projects focused on digital marketing strategies and international market analysis
Developed case studies on brand positioning, advertising strategy, and consumer behavior in global markets
Bachelor’s Degree in English Philology & Literature | 2019 – 2023
Advanced proficiency in English (written & spoken)
Focus on communication, linguistics, and content analysis

WORK EXPERIENCE
Digital Marketer | PPC Specialist | Private Label | Marketing Team | 2024 – Present
Managed Amazon advertising campaigns across US, Canada, UK, and EU markets
Managed full-cycle marketing strategies for multiple brands
Launched and optimized: Sponsored Products, Sponsored Brands (including video ads), Sponsored Display
(defensive strategies)
Conducted in-depth keyword research, clustering, and competitor analysis
Built campaign structures and growth strategies for brands
Communicated directly with clients and business owners
Worked with an influence & performance marketing
Scaled profitable campaigns and reduced inefficient ad spend
Worked with product categories: Home, Health, Sports, Pet, Books, Arts & Crafts and more

Marketing Team Lead | Full-Service Marketing Agency | 2022 – 2024
Led a marketing team including SMM specialists, designers, and ad managers (Meta & Google)
Managed full-cycle marketing strategies for multiple brands
Supervised execution of campaigns across social media and paid ads
Communicated directly with clients and business owners
Set KPIs, tracked performance, and optimized marketing strategies
Mentored and trained junior specialists and interns

Marketing Strategist | Full-Service Marketing Agency | 2021 – 2022
Developed content and digital marketing strategies
Conducted market and competitor analysis
Built campaign structures and growth strategies for brands

SMM Specialist | Full-Service Marketing Agency | 2021
Managed social media accounts and content planning
Created content strategies and posting schedules
Analyzed engagement and performance metrics

LEADERSHIP EXPERIENCE
Led and managed a marketing department and cross-functional teams
Mentored and trained junior specialists, including onboarding and internships
Conducted client communication and project coordination, solved problems
Managed advertising direction and strategic decision-making
Built workflows and improved team efficiency

SKILLS & INTERESTS
Skills: Keyword Research & Clustering | Campaign Optimization & Scaling | Data Analysis (ACOS, TACOS, ROI,
Profit) | Market & Competitor Research | Excel / Google Sheets | Helium 10 | Sellerboard | Keepa | Jungle Scout |
Data Dive
Interests: Photography | Languages | Books