Марина

Maryna Frolova
D ig ita l M a r k e tin g S p e c ia lis / Br a nd S t ra t eg is t
Phone Email Address
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) Bulgaria, Plovdiv (EU)
[open contact info](look above in the "contact info" section)

About Me WHAT I CAN DO FOR YOUR BRAND
I am a marketing specialist with a strong Brand packaging — develop the idea, goal, slogan, tone of voice and
combination of strategic thinking, creativity, and visual concept for a business or startup
genuine understanding of the European market. Designer coordination — ongoing communication with designers to
For over 4 years I have been living in Bulgaria
accurately deliver the client’s vision for all brand visuals
(EU), which gives me practical insight into how to
communicate with and attract EU-based Competitor & market analysis — in-depth research across any niche
audiences. for new or existing brands
SMM & content — posts, stories, visual content, content planning,
I specialise in brand building from scratch — platform management
developing the idea, goal, slogan, visual concept
Promotion strategy — competitor breakdown, target audience
and positioning of a business. I am experienced
in working closely with designers to correctly identification, full strategy development
translate a client’s vision into the visual identity of AI content — active use of ChatGPT, Claude, Canva AI; ready to master
a brand: logo, social media visuals, business AI video/photo generation
cards, website style and more.

I have hands-on SMM experience: writing posts,
SKILLS & TOOLS
creating stories, planning and publishing content
tailored to the brand’s niche. I know how to
Analytics & Strategy
analyse competitors, identify target audiences, ROI · KPI · SWOT Analysis · PEST Analysis · GAP Analysis ·
and build a full promotion strategy. Previously Competitor Analysis · Market Segmentation · Customer Journey
worked in startups and remote positions,
Map (CJM)
completed cases and leads — always on time, no
complaints.
Brand Development
I am also ready to quickly learn AI-based video Brand Positioning · Tone of Voice (TOV) · Brand Identity Development ·
and photo generation for business content Visual Positioning · Brand Aesthetics
creation.

Digital & Social Media
Instagram · TikTok · Pinterest · Threads · Stories · Content Planning ·
Education Visual Creation · Canva (Advanced)
Bachelor’s Degree in Marketing
Alfred Nobel University · 240 ECTS · Excellent
AI Tools
Diploma
ChatGPT · Claude · Canva AI · ready to expand AI toolkit quickly

ADDITIONAL EDUCATION Areas of Expertise
• Digitalization & Digital Education: EU Experience Branding · Beauty Marketing · Consumer Psychology · AI Marketing ·
for Ukraine European Audience Understanding
• HR & Personnel Management
• Consumer Psychology & Behavioral Analytics
• Aesthetic & Medical Cosmetology (advanced)
• CRM Systems & AI Marketing (self-education)

languages PERSONAL NOTE
Ukrainian — Native I have a high learning ability — I pick up new tools and processes quickly. If
Russian — Advanced something is new to me, I will learn it fast. I am motivated, reliable and ready to grow
within a team that values creativity, strategy and results.
English — B2 (reading & writing), B1 (speaking,
in progress)
Bulgarian — Elementary