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YEVHEN MINKA
Head of Digital Marketing
Digital Strategy • SEO / PPC / SMM • Content • Marketing Analytics
Kyiv, Ukraine • [open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section)
LinkedIn: [open contact info](look above in the "contact info" section)

PROFILE
Digital marketing leader with 10+ years across SEO, PPC, SMM, content — from founding and running a full-service digital agency to leading large distributed marketing and SEO teams. I build and structure marketing functions: clear team setup and KPIs, demand-generation and retention initiatives, multi-product and international e-commerce portfolios, and data-driven decisions tied to revenue and ROI.
Strong in marketing analytics, unit economics and pricing, managing in-house teams as well as external agencies and vendors, and combining strategic thinking with hands-on, creative execution. Comfortable owning a function end-to-end and leveraging automation and AI approaches to make marketing faster, more consistent and more measurable.
EXPERIENCE
Head of SEO — Department & Marketing Lead2025 — 2026
Promodo (digital marketing agency) — Kyiv, Ukraine / remote, international
• Led a large distributed marketing / SEO function of up to ~80 specialists across SEO, content, e-commerce and international teams owning structure, capacity planning, KPIs and delivery.
• Built and structured the function: resource planning, KPIs and quotas, motivation, grading and development paths — improving team stability and retention of key specialists.
• Repositioned commercial offers around business value, ROI, competitive gaps and growth potential; introduced standardized packages and a one-page format, improving clarity and conversion.
• Initiated a proactive demand-generation process that surfaced qualified opportunities and routed them to Sales.
• Participated in launching new service and product directions
• Drove automation and efficiency improvements across recurring research, content and reporting workflows to raise output quality and speed; collaborated with Sales, Presale, CSD, UX, Analytics, IT, HR, PR and Retention.
Head of SEO — International E-commerce2024 — 2025
NDA — Multi-domain B2B Marketplace Product — Kyiv / Europe
• Owned organic marketing for a multi-domain B2B e-commerce product — four thematically distinct websites operating across multiple countries and languages simultaneously.
• Built and scaled three teams (two on-page + one link-building), growing from 3 to 15 specialists to cover multi-domain, multilingual needs.
• Developed and implemented strategies across markets in Ukraine, Hungary, Poland, Germany, Slovakia, Czech Republic, Spain and France, increasing portfolio organic traffic by ~20%.
• Led crisis management for declining projects (incl. penalty recovery); defined team and project KPIs, built a knowledge base, guidelines and a centralized information system.
• Coordinated cross-functionally with advertising, sales, local marketing, PR and development teams.
Founder & CEO — Digital Marketing Agency2016 — 2023
b2.ua (blackbox.com.ua) — SEO, PPC, influencer / social, design, web — Kyiv, Ukraine
• Founded and ran a full-service digital marketing agency across SEO, PPC, influencer / social, design and development — up to 35 in-house and 20+ external specialists and vendors.
• Owned strategy, P&L, pricing and resource allocation; delivered multi-channel campaigns for 30+ B2B and B2C client projects with portfolio growth and 3+ years average client tenure.
• Built marketing operations: 200+ SOPs, manuals and templates, onboarding, KPI systems and an internal training program.
• Hired and managed external partners (freelancers, content, outreach); reported marketing impact on revenue and business growth to clients and stakeholders.
SEO Team Lead → Senior SEO Specialist2014 — 2016
Promo.ua — Kyiv, Ukraine
• Grew from specialist to team lead; supervised and mentored 5+ specialists, set KPIs and workload, and aligned strategy to client business objectives.
• Ran keyword research, content-gap analysis and link-building; coordinated cross-functional work with content, development and marketing.
KEY SKILLS
Marketing & Growth: Digital marketing strategy, demand generation & lead gen, SEO, PPC, SMM / social, content & brand, emerging digital & search directions, international e-commerce, B2B & B2C
Analytics & Economics: Marketing analytics, ROI measurement, unit economics, pricing & promo strategy, GA4, Looker Studio, BigQuery, Search Console, Google Sheets / Excel
Leadership & Operations: Team building & structuring, KPI setting, hiring & development, distributed team leadership (up to ~80), agency & vendor management, cross-functional collaboration
Tools & Analytics: Ahrefs, Semrush, Serpstat, SE Ranking, Similarweb, Screaming Frog, JetOctopus, CRM systems; marketing automation & data-driven analytics
EDUCATION & CERTIFICATIONS
Master’s Degree in Management (MBA)V. Dahl East Ukrainian National University • 2013
Specialist Degree in Philology (Ukrainian & English)2007–2012
Product Management — IAMPM2023
LANGUAGES & PORTFOLIO
Languages: Ukrainian — native • English — B2 (Upper-Intermediate)
Selected projects: E-katalog / ek.ua • Freedom Finance / ffin.ua • Easy Pay / easypay.ua • Renault.ua • Viking Motors • Puffetto • Harley & Cho