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WORK EXPERIENCE

Performance Marketing & Lead Generation Manager —
Vikonda
March 2023 – November 2025

Generated qualified leads and optimized sales funnels to improve
conversion rates and customer acquisition.
Planned and launched digital advertising campaigns across Facebook,
Google, TikTok, and Instagram.
Managed communication with prospects and clients through
Facebook, TikTok, Instagram, Telegram, and other digital channels.
Worked with CRM and retention tools to increase customer retention,
repeat purchases, and revenue.

ALEXANDRA Analyzed campaign performance and customer behavior to improve
marketing and sales efficiency.

LEU
Collaborated with marketing and sales teams to align lead generation
activities with business goals.

MARKETING AND LEAD
Sales Manager — EastWest Trade Group
GENERATION MANAGER
September 2020 – September 2022

PERSONAL INFORMATION Searched for and attracted new clients through cold calls,
email campaigns, and social media outreach.
Results-driven Sales & Lead Generation Conducted negotiations and product/service presentations for
Specialist with 7+ years of experience in potential customers.
business development, client acquisition, Managed the full sales cycle from first contact to contract
digital marketing, and B2B sales. signing and account handover.
Experienced in identifying business Worked with CRM systems to track leads, opportunities, and
opportunities, generating qualified leads, client communications.
managing sales pipelines, and building Consistently achieved and exceeded monthly sales targets and
long-term client relationships. Skilled in KPIs.
LinkedIn prospecting, email outreach, CRM Maintained long-term relationships with clients and increased
systems, negotiations, and performance repeat business.
marketing. Proven ability to drive revenue Analyzed market trends and identified new opportunities for
growth, optimize lead generation business growth.
processes, and consistently achieve Collaborated with marketing and operations teams to improve
customer acquisition processes.
business objectives in fast-paced
environments.
Digital Marketing & Lead Generation Manager —
KEY SKILLS Salesdesk
September 2017 – October 2020
B2B Sales
Lead Generation
Managed lead generation activities through LinkedIn, Xing,
Business Development
and email outreach.
CRM Management
Communicated with international clients and prospects across
Negotiation
multiple platforms.
Market Research
Coordinated projects and supported campaign execution.
Customer Relationship Management
Contributed to company strategy development and business
LinkedIn Prospecting
growth initiatives.
LinkedIn Sales Navigator
Worked with CRM systems and maintained accurate lead and
Email Outreach
client records.
Cold Calling
Analyzed campaign and company performance metrics to
Cold Email Outreach
improve results.
Sales Prospecting
Prepared reports and worked extensively with Excel for data
analysis and tracking.
Languages
Tools
Ukrainian — Native LinkedIn, LinkedIn Sales Navigator, Xing, Salesforce CRM, Zoho CRM,
Russian — Native Google Workspace, Microsoft Excel, Google Analytics, Meta Ads
English — Intermediate Manager
German — Upper-Intermediate
EDUCATION
CONTACTS V.O. Sukhomlinsky Mykolaiv National University, Mykolaiv
Master's Degree, Sept. 2014 – May 2019
Mobile phone: [open contact info](look above in the "contact info" section)
German and English teacher and translator
[open contact info](look above in the "contact info" section)
Home address: Bulgaria, Burgas, Izgrev Mykolaiv Secondary School No. 11
207, apt. G 803