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Social Media, Influencer Marketing Manager

City:
Lviv

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Adriana Cheremshynska
SOCIAL MEDIA · INFLUENCER & CONTENT MARKETING

EMAIL [open contact info](look above in the "contact info" section) LOCATION Valencia, Spain · US & EU hours

LINKEDIN [open contact info](look above in the "contact info" section)

PROFESSIONAL SUMMARY

I turn content into measurable growth — 30M+ views in a single month, ~30% audience growth in
five, an influencer program built from zero.
I run social media, influencer & affiliate, and content marketing end-to-end — strategy, creative,
community, SEO, and analytics — across Spanish, English-speaking, Dutch, and Ukrainian markets, fully
remote and bilingual EN/ES. I've grown brands and channels from zero, built influencer programs from
scratch, and embed AI tools directly into production to scale output without losing the creative call. I don't
hand the idea to one person and the execution to another — both are mine.

EXPERIENCE

Social Media & Influencer Marketing Manager AUG 2025 — DEC 2025
Wawer (wawer.es) · Valencia, Spain (Spanish / English-speaking market)

Owned social media and affiliate marketing end-to-end for a Valencia-based e-commerce apparel & souvenir
brand — strategy, content, and partnerships — working bilingually in English and Spanish.
Created and published 30+ pieces of Instagram and TikTok content (product, lifestyle, UGC-style) and grew the
combined following ~30% in five months.
Built the influencer & affiliate program from scratch — sourcing, onboarding, and coordinating 10+ local
influencers and managing the creator relationships.

Content Marketing & Audience Growth Lead SEP 2024 — PRESENT
Independent / Self-Employed · Remote (US / English-speaking market)

Run content strategy and audience growth for 30+ YouTube channels across true crime, ASMR, reaction,
ambient, and educational niches — owning positioning, content calendars, packaging, SEO, and analytics (~15
solo, 15+ co-produced with partner creators).
Scaled a channel to 30.3M views, 52.7K watch hours, and +7.4K subscribers in a single 28-day window through
data-driven packaging, SEO, and publishing cadence.
Grew an organic-only channel to a $2,019 / six-week revenue video with zero paid spend, and took an ASMR
channel from zero to a 100K-view video on organic reach alone.
Built repeatable content systems and embedded AI tools (Veo, Kling AI, ElevenLabs, HeyGen, Claude, ChatGPT)
to scale output while protecting brand quality.

AI Content Direction Lead 2024 — PRESENT
«Sho tam YouTube?» Creator Community · Remote (Ukrainian market)

Lead AI content direction for Ukraine's largest YouTube creator community (30,000+ members), setting the
agenda on how creators adopt AI across real production.
Designed and delivered AI-workflow education — sessions and resources reaching the full 30K+ audience —
introducing hybrid live + AI formats that cut production time by up to 40% for creators who adopted them.

Event & Marketing Manager OCT 2023 — JUN 2024
Stichting JobOn · Netherlands (Dutch market)

Planned and ran 10+ webinars and workshops end-to-end — theme, structure, and speaker & venue sourcing
— connecting career specialists with job seekers in the Dutch market.
Drove registrations through social media and website campaigns, consistently filling sessions to 30–50
attendees each — 300+ participants across the series.

Marketing Intern SEP 2020
Nestlé · Ukrainian market · 1-month project

Built and ran the marketing campaign for a five-day online recruitment event targeting IT professionals for
Nestlé's web content services team — driving 1,000+ applicants.
Managed the selection and onboarding funnel down to a final cohort of 257 qualified participants (~26%
qualification rate) through structured test-task evaluation.

CORE SKILLS

SOCIAL & INFLUENCER MARKETING CONTENT MARKETING & GROWTH
Social media strategy & management, Instagram / Content strategy & calendars, short- & long-form video,
TikTok / YouTube, influencer & affiliate marketing, copywriting, creative packaging & thumbnails, SEO &
creator sourcing & onboarding, UGC, community metadata, CTR / retention / watch-time optimization,
management, bilingual EN/ES campaigns audience growth, analytics
CREATIVE PRODUCTION TOOLS
Video editing, color grading, sound design, on-camera Meta Business Suite, YouTube Studio, TikTok, Premiere
direction, scriptwriting; AI video, voice & image Pro, CapCut, Photoshop, Canva, Figma, Notion
generation; hybrid AI workflows (Veo, Kling AI,
ElevenLabs, HeyGen, Claude, ChatGPT)

E D U C AT I O N LANGUAGES

BA — Ethics, Politics & Economics Ukrainian Native
Ukrainian Catholic University (UCU)
English Fluent
Interdisciplinary program in political economy, ethics, and public
policy — analytical grounding for audience research, messaging, Spanish B2
and marketing strategy.
Dutch A2

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